Field Nation

On-demand marketplace connecting US freelance technicians

Senior Marketing Operations Manager

Growth & MarketingConfirmed live in the last 24 hours

Full-timeMinnesota, USAHybrid

About the Job

Requirements

At least 8 years of Marketing Operations experience, including at least 3 years at a senior individual-contributor or manager level in a B2B SaaS or services organization.
Hands-on expertise with ABX or intent platforms such as 6sense, Demandbase, or Terminus, including platform configuration, intent signals, account scoring, and ABX programs.
Strong HubSpot marketing automation platform and Salesforce experience, including platform architecture, reporting, data management, and integration partnership with Revenue Operations.
Hands-on experience implementing AI-driven marketing tools; taking a solution from evaluation through production is preferred.
Strong analytical skills, including the ability to independently pull and analyze data, identify insights, and make data-backed recommendations.
SQL or strong reporting-tool proficiency.
Ability to identify issues and opportunities early, work independently, think ahead, and bring solutions.
Ability to translate technical concepts into clear recommendations, document processes, and enable others.

Responsibilities

Own and architect the marketing technology ecosystem, including HubSpot, 6sense, Chili Piper, and AI platforms.
Lead the technology roadmap by identifying stack weaknesses, capability gaps, and investment priorities, and by bringing proactive proposals and recommendations.
Co-own the marketing technology stack integration with Salesforce in partnership with Revenue Operations leadership, ensuring data integrity, efficiency, and productivity.
Build and maintain dashboards, reports, and analytics infrastructure for the marketing team and anticipate leadership reporting needs.
Surface data anomalies, performance regressions, system risks, conversion drops, and attribution breaks, and recommend solutions.
Run independent analyses on campaign performance, ABX play return on investment, inbound quality versus baseline, and segment-level conversion patterns.
Manage the marketing database, audience segmentation, list governance, data hygiene, and enrichment strategy.
Partner with Revenue Operations on marketing-to-sales handoff processes, lead management, and shared funnel metrics.
Ensure compliance with GDPR, CAN-SPAM, and other regulations, including opt-in strategy and data privacy controls.
Partner strategically with the Senior Director of Revenue Marketing on platform roadmap, budget, capability investments, and team and program performance.
Partner with marketing managers on platform-dependent program design and shared system surface area.
Partner with Revenue Operations leadership on Salesforce governance, data hygiene, and cross-functional processes; align priorities, drive business outcomes, and optimize the revenue engine.
Coach and enable marketing individual contributors on platform best practices, tool capabilities, and process discipline.
Establish governance frameworks that scale with the organization.
Lead documentation, training, and adherence to platform standards.

Desired Qualifications

Experience with platform consolidation, marketing automation platform migration, or marketing technology stack rationalization.
Coaching or management experience.
Experience in a two-sided marketplace, services marketplace, or field-service business.
AI or automation implementation in Marketing Operations.
Bachelor's degree in Marketing, Information Systems, Analytics, or a related field.

Salary Range: 125000 to 140000 (Currency: USD) (Pay period: per-year-salary)

Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.

Who we are:

As Field Nation modernizes its demand engine for ABM and AI, the person in this seat owns the marketing platforms and technology that the rest of the team operates on and the data and analysis that tells leadership whether the model is working. This role is a key strategic partner to Marketing and RevOps, collaborating closely on shared systems, data governance, and revenue process optimization to drive business outcomes. This is a driver role, not an operator role. We need someone who walks in on Monday with three things already underway, who finds the red before anyone else does, and who can pull a clear answer out of a messy data set without being asked twice.

What you'll get to do:

Drive the marketing technology ecosystem forward

Own and architect the marketing technology ecosystem, including HubSpot, 6sense, ChiliPiper, and AI platforms.

Lead the tech roadmap. Bring proposals and recommendations forward proactively—identify where the stack is weak, where capability gaps will limit growth, and where to invest next.

Co-own the Marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.

Drive data-backed decisions

Build and maintain the dashboards, reports, and analytics infrastructure the team runs on. Anticipate what leadership needs and have it ready.

Surface issues early: data anomalies, performance regressions, system risks, conversion drops, attribution breaks. Recommend proposed solutions.

Run independent analyses to inform major decisions: campaign performance reviews, ABX play ROI, inbound quality vs. baseline, segment-level conversion patterns. Be the analytical conscience of the team.

Own the marketing data architecture

Marketing database management, audience segmentation, list governance, data hygiene, enrichment strategy.

Partner with RevOps team on marketing-to-sales handoff processes, lead management, and shared funnel metrics.

Compliance with GDPR, CAN-SPAM, and other regulations; opt-in strategy and data privacy controls.

Strategic partnership

Strategic partner to the Sr. Director, Revenue Marketing on platform roadmap, budget, capability investments, and overall team and program performance.

Peer partner to the marketing managers on platform-dependent program design and shared system surface area.

Strategic partner to RevOps leadership on shared Salesforce governance, data hygiene, and cross-functional processes. Meet regularly with RevOps leadership to align priorities, drive business outcomes, and optimize the revenue engine.

Enable the team

Coach and enable marketing ICs on platform best practices, tool capabilities, and process discipline.

Establish governance frameworks that scale with the org.

Lead documentation, training, and adherence to platform standards.

You might be a good fit if you have:

8+ years of Marketing Operations experience, including 3+ years at a senior IC or manager level in a B2B SaaS or services organization.

Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar, including platform configuration, intent signals, account scoring, and ABX programs.

Strong HubSpot/MAP and Salesforce experience, including platform architecture, reporting, data management, and integration partnership with RevOps.

AI and automation experience, with hands-on experience implementing AI-driven marketing tools; experience taking a solution from evaluation through production is a plus.

Strong analytical skills, with the ability to independently pull and analyze data, identify insights, and make data-backed recommendations. SQL or strong reporting tool proficiency required.

Proactive, strategic problem-solver who identifies issues and opportunities early, works independently, thinks ahead, and brings solutions—not just problems.

Strong communicator and collaborator who can translate technical concepts into clear recommendations, document processes, and enable others.

Preferred Experience

Platform consolidation, MAP migration, or marketing technology stack rationalization.

Coaching or management experience.

Experience in a two-sided marketplace, services marketplace, or field-service business.

AI/automation implementation in Marketing Operations.

Bachelor’s degree in Marketing, Information Systems, Analytics, or related field.

Why we think you'll love it here:

Unlimited paid time off

Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!

Individualized growth + development plans

Strong values around work/life balance

Community involvement opportunities

Competitive benefits: medical, dental, vision, paid parental leave + 401K

Exposure to cutting-edge technologies to solve meaningful problems

Come as you are:

At Field Nation, we believe work is about more than checking the right boxes. If you don’t meet 100% of the requirements for this role, but still feel you’d be a good fit, we want to hear from you! We review all applications and may even have another open position where you are the perfect fit.

A Note on AI:

AI isn’t an add-on at Field Nation - it’s embedded in how we operate. We use AI-powered solutions to work smarter, move faster, and stay ahead - and we expect our team to do the same. If you’re someone who leans in, stays curious, and looks for a better way, you’ll fit right in.

While we utilize AI in our recruiting process to help surface candidates, every resume and application is reviewed by an actual human. You won’t get lost in an algorithm here.

Employment is contingent on passing a pre-employment background check. Your written consent will be obtained prior to a background check being performed.

About the Company

Field Nation

On-demand marketplace connecting US freelance technicians

Field Nation is a marketplace that connects businesses with skilled freelance technicians to complete on-demand work orders, mainly in the United States. Companies post work orders and pre-vetted field technicians bid on and complete them; Field Nation earns a fee based on the transaction value. The platform works by letting businesses search for technicians by location, project needs, and specific skills, then manage and track work orders through profiles, team building, and outcomes. What sets Field Nation apart is its large, vetted network and a high track record, with about 1.4 million work orders completed annually and a 98% success rate, driven by a rigorous vetting process and tools that help companies build trusted, consistent field teams. The company's goal is to help businesses run field operations more efficiently and cost-effectively by providing flexible labor and access to qualified, on-demand talent.

Company size: 1,001-5,000
Company stage: Early VC
Total funding: $60.2M
Headquarters: Minneapolis, MN
Founded: 2008

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