Email & Lifecycle Marketing Manager

Role Overview

We are seeking an Email & Lifecycle Marketing Manager to join our content team. In this role, you will own the end-to-end messaging, campaign strategy, and execution of all email communications originating from Filevine to both prospects and customers across the entire buyer journey. With a core focus on customer activation, prospect engagement, and pipeline generation, you will bring a high level of operational and analytical rigor to monitoring, analyzing, and optimizing channel performance. You will serve as the champion of our email communications, ensuring every touchpoint strictly aligns with brand standards, adheres to robust quality controls, and accelerates customer progression through the funnel.

Key Responsibilities

• Pipeline Generation & Lifecycle Strategy: Drive top-of-funnel acquisition, engagement, and customer lifecycle progression through strategic email communications focused on pipeline creation and retention, spanning the full customer lifecycle from top-of-funnel nurture through onboarding, retention, and expansion.
• Rigorous Testing & Optimization: Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments grounded in statistical rigor to optimize open rates, CTRs, and conversion outcomes.
• Process & Quality Management: Implement and maintain scalable email creation, proofreading, and QA workflows to guarantee 100% error-free, high-quality communications across all prospect and customer touchpoints.
• Brand & Design Compliance: Apply a keen eye for detail and visual aesthetics to ensure all email copy, layouts, and designs strictly conform to Filevine's brand standards.
• Performance Monitoring & Analytics: Continually monitor campaign metrics with a high degree of analytical rigor, delivering actionable insights and executive reporting to optimize future strategy and channel health.
• Cross-Functional Collaboration: Partner closely with creative, product, demand generation, and marketing teams to translate complex themes into high-converting email campaigns.

Qualifications

• 5+ years of experience managing email communications, lifecycle strategy, and channel growth.
• Demonstrated track record of success in driving pipeline generation, customer activation & retention, and managing high-performing lifecycle channels.
• High level of analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.
• Highly process-oriented with exceptional project management and cross-functional coordination skills.

Preferred Technical Acumen

• Proficiency with leading Email Service Providers (ESPs), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), and CRM systems.
• Strong understanding of email rendering across desktop and mobile devices, responsive email templates, and basic HTML/CSS for troubleshooting.
• Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines (CAN-SPAM, GDPR, CCPA).
• Deep experience with web analytics, UTM tracking methodologies, and A/B testing platforms to systematically measure and report on pipeline impact.