Digital Growth Analyst

Description

EVEREVE inspires women to move forward in their fashion so that they feel fully alive. By offering modern, curated trends from 150+ brands, including our own best-selling line—along with warm, genuine advice—we deliver a styling experience made personal. Our 110+ stores, booming e-commerce business, and fast-growing subscription box service, Trendsend, reach over two million customers every year.

Living our core brand values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it's also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand!

The Digital Growth Analyst will own site performance analytics, customer analytics, voice-of-customer insights, and conversion rate optimization (CRO) across EVEREVE.com and digital touchpoints. This role drives conversion, site engagement, customer retention, and revenue by synthesizing Google Analytics and internal metrics into executive business reviews, while evaluating customer feedback in third party tools (ie. Yotpo) and customer feedback loops to resolve friction across the digital shopping funnel. Additionally, the role expands EVEREVE’s digital presence by managing local store data (ie, Yext) and tracking organic search rankings and AI/LLM citations. Partnering closely with Site Merchandisers, Product, UX/UI, Marketing, and Content teams, the Digital Growth Analyst translates quantitative metrics, search rankings, and qualitative customer insights into prioritized, actionable growth strategies.

Location:  Edina, MN.  This is not a remote role. 

What You’ll Do:

• Drive site performance optimization and customer analytics initiatives by evaluating shopping behavior, cohort trends, and funnel drop-offs to continuously improve conversion rates, average order value, traffic efficiency, and customer retention. 
• Own weekly, monthly, and ad-hoc business reporting using Google Analytics and internal tools to synthesize site performance data, evaluate key metrics, and deliver actionable share-outs to cross-functional stakeholders and executive leadership. 
• Analyze site funnel performance, digital customer journeys, and on-site behavior to pinpoint drop-offs, user experience friction, and high-converting paths. 
• Drive Organic, Local Search (SEO), and Generative Engine Optimization (GEO) strategies by conducting keyword research, tracking site visibility and LLM citations, and 
• Manage customer reviews and feedback loops, auditing and synthesizing qualitative product reviews, customer sentiment, and surveys to inform user experience enhancements. 
• Build, prioritize, and execute business requests impacting the full-cycle A/B and multivariate testing roadmap, taking tests from hypothesis generation and stakeholder alignment to analysis, recaps, and rollout. 
• Lead the business evaluation, configuration, and ongoing optimization of new CRO toolsets, behavioral analytics capabilities, and platform features based on performance data. 
• Collaborate cross-functionally with Site Merchandisers, UX/UI, Product, and Marketing teams to translate successful experimentation insights into permanent digital experience improvements. 

Requirements

• Experience in digital analytics, customer analytics, conversion rate optimization (CRO), or digital growth marketing within an ecommerce or retail environment. 
• Strong command of A/B and multivariate testing methodologies, structured experimentation frameworks, and conversion optimization strategies. 
• Deep experience leveraging web analytics tools (such as Google Analytics) and dashboarding platforms (such as Looker) to extract insights, manage performance reporting, and deliver cross-functional share-outs. 
• Proven experience conducting keyword research, tracking organic search rankings, and analyzing site visibility and brand presence across search engines and AI/LLM discovery channels. 
• Proven ability to combine quantitative customer analytics with qualitative customer feedback to generate data-driven hypotheses and present actionable recommendations to executive stakeholders. 
• Strong project management and cross-functional collaboration skills, with a track record of partnering effectively with UX, Marketing, and Product teams. 
• High analytical curiosity with a dedicated focus on understanding customer shopping behavior and driving measurable revenue outcomes. 

Preferred Experience:

• Hands-on experience with CRO and behavioral experimentation platforms. 
• Experience auditing and managing customer review platforms (specifically Yotpo), store listing platforms (specifically Yext), customer surveys, and user experience feedback tools. 
• Experience with SEO/GEO tracking software, keyword research tools, customer lifetime value (LTV) analysis, and Shopify ecommerce environments. 
• A strong interest in fashion apparel, retail, and creating intuitive customer experiences that align with the EVEREVE brand. 

EVEREVE Benefits and Perks: 

• Self-Managed PTO: Time off is yours to plan and use as you need it
• Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
• Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
• Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
• Additional Insurance: Company paid life insurance and short-term disability
• 401k +5% Match:?Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
• Fashion Discount: Enjoy a 30% discount on all merchandise purchased in-store or online, excluding Trendsend. EVEREVE team members are also eligible for a 30% discount online and in-store at Jaxen Grey.
• Flexible Work Model: Offers work from home flexibility with 4-day in-office presence to build connection with team members
• Culture of Purpose: Experience a culture of purpose and growth rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity