General Manager

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university’s Athletics Department. This role is a foundational leadership position responsible for managing the day-to-day operations of the property and supporting the successful execution of the university’s athletics multimedia rights agreement and corporate partner platform. The GM plays a key role in representing Learfield on campus and ensuring a collaborative, values-based partnership.

In this role, you’ll take ownership of local sponsorship sales and property operations, working closely with the university, corporate partners, and internal teams. This is a hands-on, revenue-focused position — ideal for someone who thrives in a fast-paced environment, excels at building relationships, and is energized by the opportunity to grow a property’s impact through creative and strategic sales efforts. While the role may include oversight of part-time or support staff, success is rooted in individual contribution, strong campus collaboration, and a relentless drive to deliver results.

Essential Duties & Responsibilities:

• Serve as the primary Learfield point of contact for the university’s Athletics Department and key campus stakeholders. Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms. 
• Manage the day-to-day execution of the university’s multimedia rights agreement, ensuring alignment with campus goals and brand standards. 
• Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth. 
• Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top-tier partner service. 
• Maintain property-level business planning, reporting, and forecasting to support operational efficiency and revenue accountability. 
• Represent Learfield in campus meetings, events, and community functions to strengthen partnership presence. 
• May oversee part-time staff in support of sales and event execution. 
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university. 

Minimum Qualifications:

• 4+ years of experience in sponsorship sales, sports marketing, or other relevant B2B selling environments. 
• Proven ability to sell and renew marketing partnerships with measurable results. 
• Strong relationship-building, communication, and presentation skills. 
• Ability to work independently while collaborating with internal teams and external partners. 
• Highly organized with excellent attention to detail and follow-through. 
• Strong business acumen and problem-solving skills. 
• High level of professionalism, integrity, and drive for success. 

Preferred Qualifications:

• Experience working with or around collegiate athletics. 
• Bachelor’s degree from a four-year college or university. 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.