Account Executive

Showpad has launched an AI-native revenue effectiveness platform, positioning itself as the first end-to-end solution for field sales organisations. The platform integrates content management, sales readiness, buyer engagement and revenue intelligence into a single system. Built specifically for manufacturing, consumer packaged goods and medical device companies, Showpad addresses inefficiencies in field sales where representatives spend approximately 14 of 51 hours weekly on administrative tasks, according to Forrester research. The platform's GenieAI technology is grounded in first-party company data and has helped sellers achieve median quota performance up to 44% higher. The Series C funding details were not disclosed. The platform includes AI-powered features such as conversational assistance, roleplay coaching, automated meeting capture and content creation. More than 2,000 global organisations currently use Showpad's technology.

Showpad named a Leader in 2025 Gartner Magic Quadrant for Revenue Enablement Platforms. November 19, 2025 Showpad Feel the Dual Leader Recognition Marks a New Era for the Unified Showpad-Bigtincan Platform Waltham, MA - November 19, 2025 - Showpad, the global leader in Revenue Enablement, today announced its recognition as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms. This recognition follows Showpad's recently completed merger with Bigtincan, creating a unified company built on the combined strength of two platforms - both individually recognized as a Leader in this year's report. Together, Showpad and Bigtincan bring complementary strengths across content, readiness, engagement, and intelligence - creating a unified platform designed to help revenue teams operate with greater speed, confidence, and measurable impact. The combined organization represents a foundation for sustained innovation, enterprise scale, and long-term customer success. "This recognition reflects our shared commitment to helping customers be more productive and deliver measurable business impact," said Apratim Purakayastha, CEO of Showpad. "By bringing together two proven platforms - each with deep expertise and trusted customer partnerships - we're creating a single destination for revenue effectiveness." The Combined Strength of Two Vendors Recognized as a Leader The unified Showpad platform brings together complementary capabilities that address every critical dimension of modern Revenue Enablement: * Differentiated AI Leadership: The new Showpad will combine Bigtincan's GenieAI with Showpad Assist's field-first intelligence, delivering a complete AI suite that spans content creation, coaching, and seller assistance. From digital avatars and meeting analysis to multimodal AI support in the field, the unified platform will bring real-time, context-aware guidance to every revenue moment. * Enterprise-Grade Platform Built for Scale and Stability: Together, the two platforms will form a secure, enterprise-ready infrastructure that delivers compliance, governance, and scalability at a global level. Built on robust cloud architecture with open APIs, SDKs, and extensibility frameworks, the unified platform will support enterprise-grade performance and long-term reliability across regions and industries. * Deep Vertical Expertise in Regulated and Complex Industries: With decades of combined experience serving life sciences, manufacturing, CPG, and financial services, the new Showpad will bring unmatched vertical insight. Customers will benefit from audit-ready workflows, role-based training, and compliance automation - capabilities purpose-built to meet the realities of regulated industries and complex go-to-market environments. "Our customers will be the greatest beneficiaries of this joint recognition," said Bram De Geyter, SVP of Product and Technology at Showpad. "By merging Bigtincan's capabilities in AI-driven roleplay and agentic assistance with Showpad's enterprise-grade content management, we're accelerating the path to true revenue effectiveness." To learn more about the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms and Showpad's vision for the future of enablement, read the full report. About Showpad Welcome to the new era of revenue effectiveness. The merger of Showpad and Bigtincan is creating the first AI-powered platform to strengthen the entire field selling motion. By unifying two industry-acclaimed solutions for content, readiness, engagement, and intelligence into a single operating system, Showpad is delivering unrivaled scale and accelerated growth for its 2,000+ combined customers worldwide, including leaders in manufacturing (Dow, Dupont), healthcare (Fujifilm, Kaiser Permanente, Johnson&Johnson), CPG (Smucker's, Mitsubishi, Stanley Black & Decker), and enterprise tech (HID, CultureAmp, LastPass). United, Showpad is focused on powering the next generation of field selling success through a more holistic engine that creates lasting value for its customers and a new vision for its category. Discover the revenue team outcomes Showpad is driving together at showpad.com. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner, Magic Quadrant for Revenue Enablement Platforms, By Doug Bushée, Melissa Hilbert, Bill Yetman, 10 November 2025