Full-Time
Lifecycle Marketing Lead
Confirmed live in the last 24 hours
Centerfield
1,001-5,000 employees
Customer acquisition through digital marketing strategies
Compensation Overview
$90k - $110kAnnually
Mid
Los Angeles, CA, USA
Hybrid position requiring in-office presence in Playa Vista, CA every Tuesday, Wednesday, and Thursday.
- 3+ years of lifecycle marketing experience, with a focus in B2B/B2C environment specializing in strategies that drive engagement and conversions for small business owners.
- Proven success in leading multi-channel Lifecycle Marketing campaigns, incorporating creative solutions, process improvements, and optimization to maximize impact.
- Exceptional attention to detail, ensuring the creation of high-quality, thoroughly tested marketing assets that deliver optimal results.
- Results-driven approach, consistently achieving impactful outcomes through data analysis, email best practices, segmentation, and deliverability strategies.
- Strong communication and collaboration skills, working effectively with internal teams (product, design, leadership) and clients to drive alignment and success.
- Agency experience is a plus.
- Strategically develop lifecycle flows and campaigns for our B2B audiences and implement those top-notch ideas inside our ESP with unique segmentations, A/B testing, and finding different ways to create unique engagement experiences for our customers to retain their loyalty.
- Engage closely with the Director of Omnichannel to strategize new opportunities and lean on them for support on your ideas and findings.
- Monitor and report campaign effectiveness using defined KPIs. Drive ideation for optimization and future steps based on data insights.
- Uphold a high-quality standard by delivering creatives and campaigns that undergo thorough QA testing.
- Collaborate seamlessly with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success.
Centerfield focuses on customer acquisition through effective sales and marketing strategies, primarily using digital channels like text and chat. They create personalized buying experiences for customers and help major brands in industries such as home services and telecommunications close around 2,000,000 sales annually. Operating on a performance-based marketing model, Centerfield earns revenue by driving sales for its clients, leveraging technology and expert sales agents. Their goal is to be a trusted partner for brands looking to expand their customer base.
Company Stage
Acquired
Total Funding
$151.7M
Headquarters
Los Angeles, California
Founded
2011
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
- Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
- Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.
What critics are saying
- The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
- The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.
What makes Centerfield unique
- Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
- Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
- Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.
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