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Full-Time

Website Marketing Manager

Posted on 6/27/2024

FourKites

FourKites

501-1,000 employees

Real-time visibility and analytics for supply chains

Data & Analytics
Automotive & Transportation
Consulting
Hardware
Enterprise Software
AI & Machine Learning
Financial Services
Aerospace

Senior

Remote in USA + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
JavaScript
Wordpress
SEO
Salesforce
Marketing
HTML/CSS
Google Analytics
Requirements
  • 4+ years of experience in website management, SEO and CRO
  • 3+ years of experience in designing, building and managing WordPress websites
  • 2+ years of experience in front-end development: HTML, CSS, JavaScript
  • 1+ years of experience in content marketing strategy and best practices
  • 1+ years of experience in digital marketing and B2B demand generation
  • Experience building responsive, mobile-friendly, fast-loading websites
  • Experience in Google Analytics, Tag Manager, Search Console, Yoast SEO, Semrush, Crazy Egg or equivalent tools
  • Familiarity with marketing technologies such as Marketo, Salesforce, etc.
  • Excellent communication skills, both written and verbal
  • Strong project manager; able to prioritize multiple projects and adhere to deadlines
  • Strong team player; able to work cross-functionally in a fast-paced environment
Responsibilities
  • Plan, own and execute website strategy, make updates and improvements, and add new capabilities to support marketing goals and business objectives
  • Build, design and publish new content, including interactive landing pages
  • Drive organic website traffic growth by executing SEO strategy: content optimization, onsite SEO, technical SEO, offsite SEO, site speed & performance, site structure
  • Own website conversion rate optimization strategy; make data-driven recommendations and decisions that optimize visitor experience, increase engagement and improve conversion rate
  • Collaborate with internal stakeholders, and manage external web agencies and contractors
  • Stay up to date on the latest web tools, technologies and best practices required to run a world-class website
  • Manage website localization and personalization initiatives
  • Evaluate competitor and industry sites, identifying gaps and opportunities

FourKites provides a platform for supply chain management that focuses on real-time visibility and predictive analytics. The platform collects data from millions of shipments worldwide and uses AI technology to analyze this data, offering businesses insights to improve their supply chain operations. This helps companies manage risks, enhance responsiveness, and optimize their processes. FourKites connects all parts of a supply chain through its applications, ensuring that teams have access to the same information. A unique feature of their platform is Fin AI, which uses natural language processing to help businesses find optimization opportunities and automate tasks. Unlike its competitors, FourKites combines a vast real-time supply chain network with specialized applications and patented AI technology to address complex supply chain issues. The goal of FourKites is to help large brands manage their supply chains more effectively and efficiently.

Company Stage

Series D

Total Funding

$257.2M

Headquarters

Chicago, Illinois

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Being recognized as a leader in the Gartner Magic Quadrant for four consecutive years underscores FourKites' industry leadership and stability.
  • Strategic partnerships, such as with BuyCo for end-to-end ocean freight management, enhance FourKites' service offerings and market reach.
  • The company's continuous growth, including a 25% increase in global customers and a 37% growth in connected facilities, indicates strong market demand and expansion opportunities.

What critics are saying

  • The highly competitive supply chain management sector requires FourKites to continuously innovate to maintain its leadership position.
  • Dependence on large-scale clients means that losing a few key customers could significantly impact revenue.

What makes FourKites unique

  • FourKites leverages patented AI technology to provide real-time visibility and predictive analytics, setting it apart from competitors who may not offer such advanced capabilities.
  • The company's platform connects all points of a supply chain, eliminating information silos and ensuring unified data access, unlike competitors with fragmented solutions.
  • FourKites' extensive network, tracking over 3.2 million shipments daily and serving more than 50% of the Fortune 500, provides a scale and reliability that few competitors can match.

Benefits

Medical, dental, & vision

PTO

401k with company match

Annual wellness stipend

Ongoing learning & development opportunities

INACTIVE