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Winland Foods

Global private-label and branded food manufacturer

Associate Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeOak Brook, IL, USA

About the Job

Requirements

  • A bachelor's degree in marketing, business, or a related degree is required.
  • At least two years of business-related experience in the Consumer Packaged Goods industry is required.
  • Experience leading and working with external agencies, such as creative, media, digital, packaging, or shopper marketing agencies.
  • Experience supporting product innovation or commercialization projects.
  • Ability to conduct data pulls and interpret data using tools such as Circana, NielsenIQ, and Numerator.
  • Understanding of pricing, promotion, assortment, and category management principles within the Consumer Packaged Goods industry.
  • Ability to lead cross-functional teams and collaborate with others.
  • Ability to work independently and prioritize multiple priorities effectively in a fast-paced, ambiguous environment.
  • Strong communication skills for interactions at all organizational levels and with customers.

Responsibilities

  • Support the development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
  • Support forecasting, annual planning, and performance tracking against business objectives.
  • Analyze category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
  • Identify key sales performance drivers, including distribution, pricing, promotion, velocity, and consumer behavior.
  • Lead cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
  • Track post-launch performance and recommend actions to optimize business results.
  • Support the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
  • Partner with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.
  • Support customer meetings, business reviews, and strategic presentations.

About the Company

Winland Foods

Global private-label and branded food manufacturer

Winland Foods manufactures private label and branded food products for retailers, co-packers, and foodservice customers. It produces a wide range of meal-prep items—such as pasta, sauces, dressings, syrups, jams, pie fillings, pita chips, and dry dinners—for both private label and its own brands, supplying mainstream grocers, big-box retailers, e-commerce platforms, and industrial customers. The company differentiates itself through a vertically integrated, globally scaled supply chain and by operating within Windoria, a broader group formed with La Doria to expand reach across North America and Europe. Its goal is to meet growing private-label demand by offering diverse manufactured foods at scale through the Windoria platform.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Oak Brook, IL
Founded
2022

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