Integrated Insights & Strategy – Emerging Markets Lead - IIS

ROLE SUMMARY

As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role in enabling Pfizer’s commercial brand strategy.  This team functions as internal consultants and brand strategists that partner with senior commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The IIS Emerging Markets (EM) Lead is accountable for the delivery of high quality and impactful strategic business decision support across EM countries and clusters.  This person will be accountable for delivering EM performance measurement solutions and insights, investment decision support, bringing forth analytic innovation, and guiding near-term and long-term commercial strategies for the region. The role serves as the executive GCA relationship manager to EM, accountable to the regional president, country and cluster leaders and other members of the regional LT.

The IIS EM Lead is a leader of leaders for EM countries and clusters.  This person is accountable for delivering robust analytic solutions that address the highest priority business issues across the region, ensuring country/cluster IIS teams and effectively partner with other GCA verticals including Data Science & Machine Learning, Data Strategy & Management, International Performance Reporting and Analytics Engineering.  This person will also work cross-functionally with Commercial Finance, EM Commercial Excellence & Innovation and other EMCO leaders, International Business Transformation, and other functions as appropriate to ensure exceptional delivery of robust analytic solutions, optimal actionability of insights and measurable execution of those actions.

The IIS EM Lead is accountable for driving the region’s commercial analytics agenda grounded in ICD strategic priorities, guiding the GCA team on the design and execution of analytics and insights plans that reflect that agenda, and delivering actionable insights that result in direct business impact.  This person must be a proactive and strategic thought partner, outstanding project manager, strong people leader, and exceptional organizational change agent.

ROLE RESPONSIBILITIES

Reporting to the VP, IIS international Lead, the IIS EM Lead will serve as a strategic advisor and analytics expert to the country president and LT and will be responsible for setting a vision and leading a diverse team of IIS Country and Cluster teams.

• Proactively engage and partner with business colleagues to identify and prioritize challenges requiring analytic solutions that will drive informed decision-making
  • Lead strategic performance measurement discussions with regional LT in partnership with Finance and EMCO
  • Drive analytics & measurement transformation as needed, proactively identifying the need for and the implementation of new capabilities and solutions
  • Enable clear line of sight of the market and competitive landscape of the pharmaceutical industry in the country
  • Engage in the development of solutions to complex business issues, as needed, even if solutions are outside of IIS remit
• Set a vision for and lead the regional IIS teams to ensure robust and consistent analytics & insights delivery
  • Foster an environment and culture characterized by exceptional performance, impactful work, customer focus, analytic innovation, insight integration, and best practice sharing
  • Lead a highly engaged and motivated team
  • Proactively identify and encourage career opportunities that will build capabilities and support the professional development goals of team members
• Accountable for the delivery of analytics, insights, and data across the catalog of GCA solutions and capabilities, including:
  • Primary market research to inform strategy development and guide sales and marketing decisions
  • Secondary data analysis to ensure comprehensive understanding of market and customer dynamics, including competitive insights, industry trends, market access dynamics, and portfolio performance
  • Promotion effectiveness & insights to guide effective use of promotional resources, including delivery of segmentation & targeting, promotion response analysis, FF sizing & structure, omnichannel analytics, etc.
  • Forecasting and modeling to support long-range forecasting and inform resource allocation, strategies and tactics
  • Data readiness & stewardship and data reporting solutions, including enabling AI-ready data, developing agentic reporting capabilities and identifying new data sources in partnership with GCA Data Strategy & Management
  • Advanced analytics including predictive modeling, data science, and artificial intelligence/machine learning
  • Omnichannel analytics & insights including development of Customer 360s, customer profiles and predictive behavioral analytics
• Proactively guide the development and deployment of global and international data & analytic solutions to ensure optimal adoption across the Emerging Markets region
• Ensure proactive and strongly collaborative working relationships with relevant cross-functional partners (as mentioned above) as well as global and International Commercial Office IIS colleagues to adapt global and regional strategies to the countries/clusters as relevant, to share knowledge and expertise and to ensure cohesive activities and quality analysis and insights
• Lead the definition and consistent application of business metrics, striving for continuous improvement and innovation in analytic approaches across all business units and brands
• Enable systematic knowledge management to identify and maximize cross-category and cross-market synergies
• Build and foster external relationships to drive analytics as a competitive advantage at Pfizer
• Actively seek opportunities to work with CMO functions as well as Digital to identify strategies, solutions and services that build on analytic insights
• Negotiate budget, service levels and operating plan with regional leadership.
• Be an active member of the IIS International Leadership Team, advancing Pfizer’s analytic strategy to deliver competitive advantage
  • Share knowledge of successful analytics and insights with Global and other International teams and other markets
  • Participate in succession planning and talent development activities across IIS International
• Oversee multiple country data systems

 Basic Qualifications

• Bachelor’s degree required; Masters preferred in a quantitative discipline
• Extensive multi-disciplinary experience with a preference for exposure to business analytics, marketing, sales/operations, strategy, and/or organizational development
• Track record of thought partnership with senior commercial leadership to advance organizational priorities and goals
• Budget management and resource allocation experience

Preferred Qualifications

• Extensive knowledge of the pharmaceutical industry in EM, including relevant data sources required to understand and generate insights about the market
• Expertise across GCA services including data analytics, primary and secondary market research, data reporting & visualization, data management and processing, use of AI/ML and commercial analytic tools.
• Proven ability to influence senior leadership with the capacity to quickly understand business strategies and establish relationships of trust and credibility
• Expert at leading across the matrix and influencing with and without authority
• Innovative and agile mindset
• Demonstrated analytics & insights expert
• Demonstrated ability to drive change
• Fluency in English

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Limited business travel required

Flexibility to take calls / meetings in evening and early morning.

Closing Statement

This position holds a global job level 110.  

The closing deadline for applications is November 22nd.

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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