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Red Bull

Manufactures and markets energy drinks

Student Marketeer Intern

Brand & Creative MarketingConfirmed live in the last 24 hours
InternshipMilan, Metropolitan City of Milan, ItalyNo salary listedIn-person

About the Job

Requirements

  • The candidate must be an enrolled university student.
  • The candidate should have strong communication skills and be sociable, charismatic, energetic, positive, and outgoing.
  • The candidate should be immersed in university life and know the university, city, and surrounding area, including activities connected to university life.
  • The candidate should have a creative and entrepreneurial mindset, a strong sense of responsibility and initiative, and the ability to balance studies with part-time work.
  • The candidate must be available to work some evenings or weekends when needed.
  • The candidate should be eager to acquire skills, especially in marketing and sales, and be passionate about the Red Bull brand and product.

Responsibilities

  • Represent Red Bull's brand and company values through ongoing interaction with consumers and customers.
  • Increase consumer numbers through product sampling and product knowledge, choosing appropriate times and places and competently answering consumer questions.
  • Plan and implement innovative activities within universities to engage students and highlight the brand.
  • Build and maintain relationships with key industry stakeholders.
  • Create authentic content about Red Bull for personal social media channels.
  • Collaborate at Red Bull events to provide consumers with a distinctive experience.
  • Maintain high execution standards and attention to detail.
  • Share ideas and collaborate with the team through regular in-person and online meetings.
  • Plan and manage work using a dedicated online platform, meeting deadlines accurately.
  • Contribute to Red Bull's media business by analyzing local trends and broader opportunities.
  • Build relationships with local sales representatives and ensure Red Bull is available and visible at points of sale.
  • Collaborate with sales to open new distribution points on and off campus.
  • Use Red Bull brand assets to increase brand visibility at points of sale.
  • Ensure required standards are executed at points of sale.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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