Assistant Marketing Manager
No salary listed
Mid
Bachelor's
Fort Worth, TX, USA
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in Marketing is preferred but not necessary; equivalent education and experience may be considered.
- Previous experience in venue or event management in Marketing or Public Relations is preferred, with 2–4 years cited; equivalent combinations of education and experience are considered.
- Ability to multitask projects effectively.
- Ability to exercise business judgment and make decisions, deliver commitments, produce a high quantity of quality work under time and budget pressure, manage time, communicate orally and in writing, and speak publicly.
- Ability to listen to input from executives, colleagues, and direct reports and consider comments, suggestions, and critiques with an open mind.
- Knowledge or background in the live entertainment industry is preferred.
- Strong creative skills and an eye for visual composition.
- Demonstrable graphic design skills supported by a portfolio.
- Proficiency with desktop publishing tools including Adobe Photoshop, InDesign, and/or Illustrator.
- Proficiency with search engine optimization, search engine marketing, and Google Analytics optimization.
- Proficiency with content management systems and general familiarity with web design.
- Experience with social media tracking.
- Experience capturing and editing video for social media and other platforms.
- Effective time management skills and ability to meet deadlines.
- Ability to give and receive constructive criticism.
- Ability to work with limited supervision as a self-starter.
- Strong communication skills and ability to read, write, and understand English.
- Knowledge of Microsoft Office products including Word, Excel, and PowerPoint, and Adobe Creative Suite including Photoshop, InDesign, and/or Illustrator.
- Technological savvy and knowledge of digital media and social network platforms including Facebook, Twitter, Snapchat, Instagram, LinkedIn, TikTok, YouTube, and Groupon.
- Ability to operate a keyboard, move around the facility, hear and speak to use a two-way radio and telephone, and work extended hours, weekends, and holidays as required.
Responsibilities
- Develop and implement integrated event marketing plans, including advertising, promotions, and public relations.
- Manage all aspects of advertising and media campaigns.
- Prepare show settlement information for event advertising.
- Manage the development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
- Assist the Marketing Manager with overseeing the development, management, and implementation of digital strategies and campaigns across social media accounts, websites, electronic newsletters and eblasts, venue marquees, and LED displays.
- Assist in creating and managing digital and social advertising campaigns based on internal and external requirements to support shows and events at each venue.
- Design, create, and distribute electronic newsletters and eblasts, and maintain the user and subscriber database.
- Create and supervise marketing plans for events, including subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotional development, nonprofit opportunities, and traditional and non-traditional approaches.
- Communicate with outside advertising partners about ongoing campaigns and write and prepare copy for print, radio, and television spots.
- Implement public relations campaigns for events as needed, including pitching and scheduling television, radio, and print interviews and appearances, and creating and executing on-site and off-site public relations events.
- Prepare and distribute company and event press releases and media alerts.
- Manage and track marketing and advertising agreements for the facility.
- Coordinate promotions and special events with event promoters and facility personnel; work with Event Services to plan and execute events and event sponsorships.
- Provide post-event reports, analysis, and regular status reports on marketing campaigns.
- Coordinate upcoming events with promoters to collect required marketing assets so events can go on sale.
- Oversee and order event, wayfinding, and sponsorship signage inside and outside the venue.
- Work within the guidelines set forth in ASM's management policies.
- Build and maximize relationships with local businesses and media partners to maximize resources and outreach related to programming.
- Work closely with the Sales department to identify, analyze, and report current and historical trends and opportunities in convention markets.
- Manage, track, and report on programmatic digital campaigns; evaluate new technology and product ideas; contribute to new service offerings and identify areas for innovation; and assist in creating and updating digital assets and venue advertising and marketing collateral.
- Analyze data from online marketing platforms, including web, email, and digital screens; assist with marketing campaigns, lead-generating initiatives, and special projects.
- Lead brainstorming, planning, and implementation of marketing plans.
- Lead and manage seasonal and part-time interns.
- Perform other marketing duties as assigned.
Desired Qualifications
- Adobe Photoshop, Illustrator, and Canva for promotional and collateral materials.
- Bachelor's degree in Marketing, although it is not required.
- 2–4 years of venue or event management experience in Marketing or Public Relations; equivalent education and experience may be considered.
- Live entertainment industry knowledge or background.
About the company
ASM Global runs a global network of venues such as stadiums, convention centers, and theaters and provides end-to-end venue management services for owners. Its work covers daily operations, staffing, event booking, and marketing, supported by a fully integrated marketing platform that aims to boost revenue and improve attendee experiences. The company earns fees from managing venues and may share in profits from hosted events. Its client base includes municipalities, universities, and private venue owners, and its portfolio handles more than 20,000 events each year. What sets ASM Global apart is its large, worldwide footprint and the combination of two major industry players, creating a broad network and scalable operations, plus a centralized marketing platform that helps owners maximize event revenue. The company’s goal is to help venue owners operate successful, high-attendance events while growing revenue and expanding its global presence.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2019
Get referred to ASM Global
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Simplify's Take
What believers are saying
- VCU named ASM Global for Siegel Center operations starting July 1, 2025.
- Legends Global won Browns and Miami venue-management deals in 2026, expanding NFL and university exposure.
- Grand Rapids and South Bend renewed terms in 2026, showing sticky client retention and reopenings.
What critics are saying
- Legends Global's $3.5 million DOJ antitrust settlement burdens every future acquisition until 2031.
- Massachusetts WARN filing cut 79 Boston jobs in April 2026, signaling restructuring pressure.
- New contracts concentrate dependence on public venues; losing one flagship like State Farm Stadium hurts materially.
What makes ASM Global unique
- White-label venue management across 450-plus venues gives municipalities one operator, July 2025.
- Deep university and stadium relationships span VCU, Miami, Grand Rapids, and State Farm Stadium.
- Integrated operations plus food, premium sales, and booking create a one-stop revenue engine.
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Benefits
- Flexible Work Hours