Media Planner Senior

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

• Lead client-facing presentations and planning sessions, translating business and campaign objectives into clear media strategies and actionable plans, while managing key workstreams and stakeholders to ensure seamless delivery.
• Build integrated media plans leveraging planning tools, market intelligence and audience insights to develop data-driven channel strategies and media recommendations.
• Demonstrate strong knowledge of key media platforms, including Social, Programmatic and Search, applying audience strategies, platform capabilities and optimisation best practices to maximise campaign performance.
• Lead end-to-end campaign planning and delivery across channels, partnering with clients, internal teams and media partners to oversee campaign setup, media bookings, trafficking and material submission timelines, while identifying optimisation opportunities throughout the campaign lifecycle.
• Identify opportunities to grow client investment by introducing relevant media products and solutions, developing compelling proposals and collaborating with internal teams to tailor offerings to client needs.
• Manage relationships with media partners and platform teams to source proposals, negotiate rates, secure added-value opportunities and gather market intelligence to inform media planning.
• Oversee campaign reporting, post-campaign analyses and billing reconciliations, translating campaign data into clear performance insights and actionable learnings for clients and internal stakeholders.
• Contribute to industry award submissions across major industry awards, including Markies, MEA, Effies Awards and SMMA among others.

Responsibilities

• Minimally 1 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts, with an understanding of how to manage campaigns across local markets.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with local teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self-aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self-starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast-paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution-oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.