Vice President – Wealth Journey & Experience Lead - Consumer Banking Group

Job Purpose:

This role is responsible for governing the digital channel wealth user experience for both clients and staff. This position exists to ensure a harmonized, coherent, and best-in-class digital experience across core wealth pillars (Product & Execution, Advisory, Servicing, Onboarding), driving continuous improvement and strategic alignment with DBS's vision for world-leading financial platforms.

Responsibilities:

• User Experience Governance & Harmonization: Accountable for establishing governance frameworks for wealth user experience across client and staff channels, ensuring alignment and coherence across all core wealth pillars (Product & Execution, Advisory, Servicing, Onboarding). 

• Strategic Benchmarking & Enhancement: Accountable for regularly benchmarking DBS's wealth journeys against best-in-class industry standards to identify areas of leadership and opportunities for improvement. Drive the review of existing journeys and propose strategic enhancements.

• Journey Review & Friction Point Resolution: Accountable for leading the review of all upcoming wealth journeys, proactively identifying potential friction points, and agreeing on comprehensive action plans to address these. Work with journey owners on change management initiatives.

• Stakeholder Engagement & Endorsement: Accountable for running regular journey review cadences at the working level and facilitating sessions to secure endorsement for key decisions and journeys from senior management.

• Operationalise the digital channel wealth user experience governance framework, encompassing both client and staff journeys.

• Collaborate with product, advisory, servicing, and onboarding teams to ensure seamless integration and consistent user experience.

• Drive initiatives focussed on harmonizing wealth and retail digital experience, working closely with country and regional stakeholders.

• Conduct in-depth market research and competitive analysis to benchmark DBS's wealth journeys against global best practices and identify strategic gaps and opportunities.

• Proactively identify and analyze potential friction points in new and existing wealth journeys, collaborate with relevant teams to develop and implement effective remediation plans.

• Support change management strategies to ensure successful adoption of new or enhanced wealth journeys.

• Present findings, proposed enhancements, and action plans to senior management and secure necessary endorsements.

• Foster strong relationships with internal stakeholders across technology, design, product, and segment teams, as well as external partners.

• Leverage knowledge of product, channel setup, and segment proposition to inform and guide journey development and optimization.

• Lead problem-solving and issue resolution related to wealth user experience, applying a data-driven decision-making approach.

Requirements:

• 7 to year of relevant experience in designing and governing user journeys and digital features across multiple channels.

• Demonstrated ability to drive change and improvements within a specific department/unit.

• Proven experience in managing internal/external stakeholders and driving collaborative partnerships.

• Solid understanding and practical experience with Design Thinking methodologies, wealth products and digital product journey management.

• Basic understanding of wealth management processes and segment differentiation.

• Ability to leverage data, digital, and technology to optimize resources and streamline processes.

• Strong communication skills, with the ability to articulate complex technical and business concepts clearly and persuasively to diverse audiences, including senior management.

• Proven ability to negotiate with key clients and investors, ecosystem partners, vendors, academic institutions, industry experts, government, or regulatory officials to deliver DBS objectives.

Apply Now:
 

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

Location:

DBS Asia Hub

Job:

Digital

Schedule:

Regular

Employee Status:

Full time