Paytm Labs

Digital payments, loans, investments, and insurance

Lead Affiliate Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeNo salary listedIn-person

About the Job

Requirements

8–12+ years of experience in affiliate, partnerships, or performance marketing.
Strong background in broking, fintech, or wealth platforms.
Proven track record of scaling affiliate channels.
Deep understanding of affiliate ecosystems and attribution tools.
Experience managing large-scale publisher partnerships.
Affiliate marketing and partnerships.
Performance marketing and return on investment optimization.
Data analytics and attribution.
Negotiation and partner management.
Fraud detection.
Cross-functional collaboration.

Responsibilities

Own and drive the affiliate marketing strategy across all investment products.
Build a scalable affiliate engine using networks, direct publishers, and strategic partnerships; manage budgets, payouts, and return on investment.
Onboard and manage affiliate partners, including content platforms, fintech aggregators, influencers, and broker comparison platforms; build publisher relationships and develop new partnerships.
Drive high-quality acquisition of demat accounts, systematic investment plans, and active traders while monitoring traffic quality, conversion rates, and fraud; align acquisition with long-term lifetime value and retention.
Launch and optimize campaigns across partners, improving creatives, messaging, and landing pages.
Refine commission structures and incentives.
Track performance using attribution tools; monitor customer acquisition cost, conversion, activation, and return on investment; identify funnel gaps and continuously optimize.
Work with Product and Growth teams to improve landing pages and onboarding journeys; align campaigns with launches and offers.
Ensure adherence to financial-services regulatory guidelines, monitor and prevent fraudulent traffic, and maintain transparency in partner engagements.
Collaborate with internal teams and present insights to leadership; build and scale the affiliate function.

Role: Affiliate & B2B Customer Acquisition – Paytm Money (PML)

About Us:

Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.

Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview: We are looking for an experienced Affiliate Marketing leader to build and scale the affiliate and partnerships growth channel for Paytm Money. This role will own the end-to-end affiliate charter across mutual funds, equities, and derivatives, driving high-quality user acquisition through publishers, partners, and performance networks. The ideal candidate will bring deep expertise in affiliate ecosystems—especially within broking, fintech, or wealth platforms—and will focus on scaling this channel efficiently with strong ROI and quality metrics.

Key Responsibilities

Affiliate Strategy & Channel Ownership: Own and drive the affiliate marketing strategy across all investment products.

Build a scalable affiliate engine leveraging networks, direct publishers, and strategic partnerships. Manage budgets, payouts, and ROI.

Partner Acquisition & Ecosystem Building: Onboard and manage affiliate partners including content platforms, fintech aggregators, influencers, and broker comparison platforms. Build strong publisher relationships and unlock new partnerships.

User Acquisition & Quality Control: Drive high-quality acquisition (demat accounts, SIPs, active traders) while monitoring traffic quality, conversion rates, and fraud. Ensure alignment with long-term LTV and retention

Campaign Management & Optimization: Launch and optimize campaigns across partners. Improve creatives, messaging, and landing pages.

Continuously refine commission structures and incentives.

Data & Performance Analytics: Track performance using attribution tools. Monitor CAC, conversion, activation, and ROI. Identify funnel gaps and optimize continuously.

Product & Growth Collaboration: Work with Product and Growth teams to improve landing pages and onboarding journeys. Align campaigns with launches and offers.

Compliance & Governance: Ensure adherence to regulatory guidelines in financial services. Monitor and prevent fraudulent traffic. Maintain transparency in partner engagements.

Stakeholder Management & Leadership: Collaborate with internal teams and present insights to leadership. Build and scale the affiliate function.

Key KRAs / Success Metrics

User acquisition via affiliates (demat accounts, SIP registrations, traders), CPA and ROI, conversion rates (click to KYC to activation), activation metrics (first trade, SIP setup), traffic quality and fraud control, and overall contribution of affiliate channel to growth.

Qualifications & Experience:

8–12+ years of experience in affiliate, partnerships, or performance marketing. Strong background in broking, fintech, or wealth platforms. Proven track record of scaling affiliate channels.

Deep understanding of affiliate ecosystems and attribution tools.

Experience managing large-scale publisher partnerships.

Key Skills

Affiliate marketing and partnerships, performance marketing and ROI optimization, data analytics and attribution, negotiation and partner management, fraud detection, and cross-functional collaboratio

Requirements at a Glance

Experience Level: Expert

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

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