Conversion Rate Optimization Specialist
Updated on 2/1/2024
Golden Hippo

201-500 employees

Direct-to-consumer marketing company
Company Overview
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
Consumer Goods

Company Stage

N/A

Total Funding

$354M

Founded

2010

Headquarters

Los Angeles, California

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

0%

2 year growth

16%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
UI/UX Design
Management
Tableau
Salesforce
Marketing
Data Analysis
HTML/CSS
CategoriesNew
Growth & Marketing
Requirements
  • 2 years' of experience managing and optimizing an eCommerce or direct to consumer websites
  • Experience with A/B Testing
  • Experience in cloud-based CRM solutions
  • Strong understanding of website content management systems
  • Basic HTML/CCS proficiency
  • Data Analytics
  • Project Management
  • UX / UI Design
  • Bachelor’s degree in marketing or related field
Responsibilities
  • Drive Front End Sales Funnel Performance through A/B Testing
  • Partner with cross functional teams to design, develop and recommend changes based on winning test results
  • Create online sales funnels in Salesforce CRM through record creation and management
  • Analyze performance metrics and test data to both implement meaningful tests along with appropriately calling winners
  • Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place
  • Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
  • Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses
  • Help create initial, quarterly, and monthly reports based on test results and other ongoing initiatives
  • Monitor industry trends and new product offerings to stay up to speed and ahead of the competition
  • Contribute to the development and improvement of the team’s processes and strategies
Desired Qualifications
  • Segmentation experience
  • Tableau
  • AI for eCommerce