Culture & Influencer Senior Manager

The Role:

We are seeking an experienced and strategic Culture & Influencer Senior Manager to lead our global influencer and cultural marketing initiatives. The ideal candidate is a creative, data-driven leader with a passion for building authentic brand connections and driving meaningful engagement. This role will be responsible for developing and executing a cohesive global strategy across celebrity, macro, mid, micro influencer (inc. influencer affiliate activity) while collaborating closely with regional teams to ensure local relevance and impact.

Key Responsibilities:

Leadership & Strategy:

• Develop, implement, and oversee the global influencer and cultural marketing strategy to enhance brand awareness, affinity, and market share. Define key performance indicators (KPIs) and regularly report on program effectiveness to senior leadership.
• Establish strategic workstreams from micro to macro partners across a variety of executions (events, product placement, seeding etc.)
• ​​Directly manage and mentor one direct report, providing guidance, support, and opportunities for professional growth. Foster a collaborative and high-performing team environment.
• Have the mindset to discover grass-root opportunities that may grow exponentially.

Talent Management:

•  Identify, vet, and build long-term relationships with a diverse range of influencers, creators, and cultural figures directly (not via agency). 
• Lead contract negotiations, manage budget allocation, and ensure all partnerships align with brand values and campaign objectives.

Regional, Cross-Department Collaboration & Project Management

• Serve as the primary liaison between the global marketing team and regional marketing leads. Ensure a seamless flow of information and resources, providing toolkits, guidelines, and best practices to empower regional teams to execute local campaigns effectively.
• Oversee the end-to-end execution of global influencer campaigns, from creative ideation and briefing to content approval and performance analysis. Ensure all activations are on-brand, on-budget, and on-time.

Performance Analysis & Optimization:

• Stay ahead of industry trends, emerging platforms, and cultural moments. Proactively identify new opportunities for the brand to engage in relevant conversations and connect with key communities.
• Manage the global influencer marketing budget, optimizing spend to maximize ROI and achieve strategic objectives.
• Have experience of executing influencer affiliate programmes and collaborating with performance teams on execution.

Branding & Positioning:

• Ensure consistent and compelling brand messaging across all executions, establishing a strong emotional connection with talent/influencers and Nothing.
• Enhance the brand’s presence in the market, ensuring it resonates with both new and existing customers.

Required Qualifications & Skills:

• Proven experience in influencer & culture marketing, with strong evidence of high-level execution.
• Clear examples of cutting through industry noise through influencer & culture activations - showing creative thinking and culture understanding.
• Exceptional leadership, project management, and cross-functional collaboration skills.
• Excellent written, verbal, and interpersonal communication skills.

• Prior experience working in fast-paced environments preferably in the lifestyle, design & 
• Familiarity with affiliate programmes - platforms & execution 
• Experience managing a team and mentoring junior staff.