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Book of the Month

Direct-to-consumer monthly curated hardcover books

Growth & Creative Rotational Program

Full-Time
$70k - $90k
Entry
New York, NY, USA
In Person
Growth & MarketingMarketing Generalist & Management, Performance & Paid Marketing

About the job

Requirements
  • Ability to learn quickly, apply feedback, and demonstrate perseverance when taking on new challenges.
  • Time management and organizational skills.
  • Attention to detail and accuracy in a dynamic, fast-paced environment.
  • Ability to prioritize work and keep projects on track.
  • Creative intuition and ability to ideate, research, and pitch ways to optimize performance and processes.
  • Taste and understanding of content and aesthetics that could support customer acquisition.
  • Ability to perform mathematical work and conduct data analysis.
  • Ability to communicate and interact comfortably with people at all levels.
  • Interest in eCommerce, direct-to-consumer business, and/or the book business.
Responsibilities
  • Coordinate and analyze the monthly influencer program, media buying program, and brand partnership opportunities, including sourcing and vetting opportunities and reviewing and approving content.
  • Build, proof, and analyze campaigns across company channels, launch new channels as requested, and complete ad hoc analysis.
  • Manage the creative workflow end-to-end by developing briefs for internal and external team members, setting up projects, assessing incoming creative requests, assigning tasks, and tracking dependencies and deliverables.
  • Lead community engagement across social channels, reshare standout user-generated content and influencer content, own the social media editorial calendar, and present performance reports.
  • Create, update, and report on lifetime value models and rejoins; execute and analyze price tests and price increases; report on rejoin performance and propose offer and channel updates.
  • Build, proof, and report on paid campaigns across channels for the Allurial subscription business, design and distribute surveys, manage social channel posts, and coordinate the influencer program.

About the company

Book of the Month is a direct-to-consumer book subscription service. It curates five to seven hardcover titles each month and ships them to subscribers, focusing on millennial and Gen Z women who want a curated reading lineup delivered to their door. The model evolved from the original mail-order club, which used a panel of celebrity judges to pick a single “Book of the Month,” to a modern monthly box that provides multiple selections and an online shopping experience. Its distinct approach comes from reviving a 90-year-old brand and rebuilding it around digital subscription commerce, branding, and a community around reading, rather than relying on a traditional mail-order format. The company aims to grow a large, loyal subscriber base by offering carefully chosen books that appeal to younger readers and by making it easy to discover new authors and titles through a convenient, recurring service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1926

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Simplify's Take

What believers are saying

  • August 2026 picks still emphasize early releases, sustaining member excitement and retention.
  • The $17.99 monthly price remains accessible versus many premium book-box competitors.
  • The 2025-2026 Aspen Literary Festival platform gives sponsors, authors, and subscribers fresh engagement.

What critics are saying

  • Amazon and Audible undercut discovery with cheaper, broader subscriptions and bundles.
  • BookTok-driven bestsellers bypass curation, shrinking Book of the Month's gatekeeper relevance by 2026.
  • If acquisition costs rise, a 400,000-member base cannot protect margins against discount-heavy churn.

What makes Book of the Month unique

  • Since 2015, Book of the Month sells curated hardcovers, not infinite choice.
  • Its editorial shortlist of five to seven titles creates a trusted discovery habit.
  • The Aspen Literary Festival partnership with Aspen Words deepens brand authority and cultural reach.

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Benefits

  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-8%

1 year growth

-5%

2 year growth

-5%
Publishers Weekly
Sep 24th, 2024
Aspen Institute Teams with Book of the Month to Launch Literary Festival

Aspen Words, the literary arm of the Aspen Institute, is partnering with Book of the Month to launch the Aspen Literary Festival (ALF).

Cumberland Times-News
Aug 24th, 2021
Gries retires from Bookofthemonth

Mrs. Gries retired from Book of the Month Club, Mechanicsburg.