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Full-Time

Brand / Influencer Manager

Honkai: Star Rail

Updated on 7/5/2024

HoYoverse

HoYoverse

1,001-5,000 employees

Develops immersive virtual world gaming experiences

AI & Machine Learning

Compensation Overview

$80.4k - $144kAnnually

+ Healthcare Premiums + Paid Time Off + 401K/RRSP Plan + Life Insurance + Disability Insurance + Team-building Activities + Flexible Working Hours

Senior, Expert

Montreal, WI, USA + 1 more

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree or industry agency equivalent experience
  • 5+ years in an influencer marketing, social media or brand product marketing role
  • Experience working directly with influencers and streamers
  • Direct experience in gaming or very thorough knowledge and passion for gaming, gaming social communities, and trends
  • Knowledge and passion for mobile gaming and video games
  • Strong social platform knowledge - YouTube, Facebook, Instagram, Twitter, TikTok
  • Ability to set long-term strategy, clear goals, and KPIs
  • Excellent organization and communication skills
  • Ability to manage multiple projects simultaneously and prioritize demands
  • Data driven, highly analytical
  • Knowledge of digital analytics platforms including Tubular Labs preferred
  • Excellent communication, presentation, organizational and writing skills
  • Strong familiarity with HoYoverse's catalog or active Honkai: Star Rail player a plus
  • Fluency in Spanish a plus
Responsibilities
  • Collaborate and align with the brand team (NA & Shanghai) to build innovative and marketing campaigns
  • Design and implement both large-scale and high-touch tailored influencer programs
  • Coordinate directly with streamers, creators, influencers and business managers or agents
  • Initiate project briefs for developing tactical campaigns
  • Help craft our influencer narrative message
  • Support event executions, livestreams, trade show activations, partner promotions and competitions
  • Manage real-time reporting across streaming networks, creator platforms, social media and community discussions
  • Source and manage suitable agency partners to work collaborate with on influencer campaigns
  • Track program budgets, invoicing and reporting

HoYoverse specializes in immersive virtual world experiences, offering popular game products like "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," as well as the dynamic desktop software "N0va Desktop" and the community product "HoYoLAB." The company's expertise lies in cartoon rendering, artificial intelligence, and cloud gaming technology.

Company Stage

N/A

Total Funding

N/A

Headquarters

, Singapore

Founded

2022

Growth & Insights
Headcount

6 month growth

8%

1 year growth

20%

2 year growth

30%