Are you a digitally savvy Vegan, Pescatarian, Dairy Avoider, or simply curious about a Plant-Based lifestyle? Are you a Dreamer but what drives you is making those Dreams into reality? Do you have experience in Building Brands through Culture and punching above your weight? Is Social your native language and Earned Media your happy place?

Is taking a small(er) brand to $1B status giving you energy? How about if this brand is already THE World’s #1 in an underdeveloped category with massive potential? Do you love breaking down silos, making people jam together no matter what “stable” they come from and leaving it all on the field?

Location: Hackensack, NJ

Hybrid 2x/week

About YOU! 

We are looking for a Wildly Good Unicorn to join our 100% Animal Free business as a Creative Brand Mastermind!

Are you brave enough to know that great ideas come from anywhere and full of those ideas yourself? Are you a driver of teams and believer that truly great ideas are only ones that you can make happen, together?

If this sounds like you, then we are looking just for YOU! And yes, Unicorns are hard to find so do contact us.

About the position

At Upfield, our mission is to promote health and happiness through delicious, plant-based nutrition products. We are currently seeking a Senior Marketing Manager to lead our global marketing strategies for the Violife brand.

Reporting to the Head of Design and Consumer Experience, this role will play a pivotal role in a dynamic, cross-functional hub and within the broader team. 
 
Position Overview:  
We are looking for a unicorn who can not only help us perform but also bring an innovative approach that has the potential to change the rules of our industry. 
As a Senior Marketing Manager, you will be an integral part of a dynamic, cross-functional hub working alongside professionals specializing in marketing, design, as well as social and digital expertise. Together, your team will ensure an authentic, meaningful, relevant, and engaging end-to-end brand experience for our consumers. This role demands quick thinking, creativity, innovation, and an entrepreneurial spirit is not just a bonus—it’s a necessity. 

Key Responsibilities

Cross-Functional Collaboration: 

• Work closely with the Head of Design and Consumer Experience and the broader team to align on vision and strategy, ensuring consistent execution of the brand narrative across all platforms. 
• Collaborate with team members focused on design and social and digital to create a seamless and impactful end-to-end consumer experience. 
• Lead and integrate cross-functional teams to achieve brand objectives, fostering a culture of innovation and consumer-centricity.

Consumer Focus: 

• Promote a consumer-first mindset within the team, ensuring that all brand efforts deeply resonate with our target audience. 
• Leverage consumer insights to generate and validate marketing strategies and executions.

Brand Continuity: 

• Ensure that each brand interaction is meaningful and relevant, enhancing consumers’ perception and experience of the Violife brand. 
• Supervise the brand’s presence across all channels, maintaining authenticity and engagement in every interaction. 
• Creative and Strategic Leadership: 
• Lead the campaigns development process, inspiring the team and agencies to create innovative campaigns that engage and motivate our audience. 
• Stay ahead of market trends, conduct comprehensive consumer research, and conduct competitive analyses to guide strategic decisions. 
• Marketing Implementation: 
• Manage and evaluate the effectiveness of marketing initiatives, ensuring they yield a high return on investment and elevate brand awareness. 
• Provide leadership and direction to external agencies, ensuring they align with the brand’s strategic goals and internal brand vision.

Qualifications:

• Proven experience as a Senior Marketing Manager or similar leadership role, with a strong track record of driving brand growth. 
• Skilled in working within a cross-functional team environment, with a demonstrated ability to lead and inspire teams. 
• In-depth understanding of consumer behavior, market dynamics, and the digital marketing landscape. 
• Leadership, organizational, and analytical skills. 
• Creative thinker with an entrepreneurial spirit and a passion for inspiring brand storytelling. 
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels. 
• Experience in the food industry is highly valued.

Join Our Team:  
This is more than just a job—it’s a calling for those passionate about creating a sustainable, plant-based future. As the Senior Marketing Manager for Violife at Upfield, you will be at the forefront of change, driving the brand to new heights of success. We are excited to welcome you to our team, where together, we will craft extraordinary experiences for our consumers and contribute to a healthier planet for all.

What’s next

If this position sounds interesting, please hit the apply button now! 

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

 Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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