Full-Time

Senior Lifecycle Marketing Manager

Updated on 5/17/2024

Tovala

Tovala

51-200 employees

Chef-crafted meal delivery and smart oven

Hardware
Consumer Software

Senior

Chicago, IL, USA

Required Skills
Marketing
Excel/Numbers/Sheets
Requirements
  • Minimum 5 - 7 years of marketing experience.
  • Advanced skills in Excel (pivot tables and formulas)
  • Confident in creating and delivering presentations.
  • Experience creating, managing, and scaling marketing campaigns and activations.
  • Preferred: MBA and/or marketing experience at a growth-stage company.
Responsibilities
  • Set and drive CRM strategy and roadmap.
  • Work with the product and data teams to understand our customer journey and retention model.
  • Identify insights that lead to opportunities to better communicate with our customers.
  • Establish customer and business baselines, and set targets for communications.
  • Plan, execute, and measure communication tests.
  • Identify target audiences based on customer cohorts.
  • Identify how we communicate with target audiences.
  • Develop offers to improve our retention.
  • Strong technical understanding of marketing automation tools (our ESP is Iterable), with the ability to make informed decisions on tooling and configuration.
  • Develop creative briefs to articulate communication imagery, copy, and tone.
  • Review and provide feedback on CRM creative.
  • Measure and report on the impact of current communications and recommend improvement opportunities
  • Direct the work of the team executing campaigns, and manage multiple campaigns simultaneously.
  • Develop strong cross-functional relationships with product, data, software, and growth teams.

Tovala specializes in providing a fresh meal delivery service complemented by their innovative Smart Oven that cooks meals to perfection with a simple QR code scan. Employees at Tovala work in an environment that blends culinary arts with cutting-edge technology, giving them a unique edge in the emerging tech-enhanced food market. This combination of technology and culinary innovation not only fosters a creative workplace but also places Tovala at the forefront of simplifying healthy eating solutions for its customers.

Company Stage

Series C

Total Funding

$168.9M

Headquarters

Chicago, Illinois

Founded

2017

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-2%

2 year growth

8%