Vice President Digital Growth and Product Marketing
About the job
- Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
- Experience with casual gaming development and management, including ownership of revenue and/or profit and loss.
- Experience running ad-monetized programs for features, services, or games.
- Deep understanding of digital media publishing, video-on-demand, connected television applications, and modern content consumption behaviors.
- A proven track record of successfully launching complex digital product features, such as algorithmic personalization engines or video formats, to millions of active users.
- Advanced knowledge of modern marketing automation platforms, customer data platforms, and customer relationship management orchestration tools.
- A strong background in balancing user experience with aggressive monetization goals, including digital commerce, affiliate revenue, and hybrid subscription and advertising models.
- Expert capability in using quantitative insights, cohort analysis, and A/B testing methodologies to guide strategic growth decisions.
- Identify and drive digital revenue initiatives outside traditional linear revenue streams, with a major focus on casual game development.
- Drive audience growth and user retention across websites, mobile applications, and connected television applications.
- Lead monetization of new digital business efforts and oversee incubation and testing of new digital lines of business.
- Direct go-to-market and product marketing strategies for new digital features and content experiences.
- Lead revenue growth, development, and rollout of the casual gaming effort.
- Lead the testing and scaling of new digital lines of business, including premium subscription tiers and new advertising-based models.
- Identify and implement platform monetization opportunities across websites, mobile applications, and connected television applications to maximize average revenue per user.
- Monitor the competitive landscape and digital product trends to pilot audience growth and revenue initiatives.
- Own end-to-end strategic promotion, user acquisition, and rollout of Fox News Games.
- Develop and execute go-to-market strategies for major product features, including vertical video experiences and For You personalization algorithms.
- Partner with product teams to translate technical capabilities into consumer-facing value propositions that drive feature adoption.
- Scale a digital commerce strategy through affiliate, direct-sales, and partnership initiatives with the affiliate commerce team and e-commerce marketing.
- Partner with advertising sales and commercial teams to integrate sponsored and advertiser-driven experiences into new digital products and games.
- Collaborate with business development to evaluate external technology partners and platforms that accelerate commerce capabilities.
- Oversee data-driven audience segmentation and personalized messaging strategies across email, push notifications, and in-application messaging.
- Work with data and audience teams to reduce churn and build long-term user-retention funnels as Fox News Channel becomes more important to Fox One subscriptions.
About the company
Fox Corporation focuses on producing and distributing news, sports, and entertainment content through brands like FOX News Media, FOX Sports, FOX Entertainment, and FOX Television Stations. Its products include television networks and live broadcasts, monetized mainly through advertising and affiliate fees, with additional revenue from content licensing. The company differentiates itself by emphasizing live, event-driven programming (news and sports) that remains less time-shifted, and by maintaining diversified revenue streams across Cable Network Programming, Television, and Other segments. The goal is to deliver broad, popular programming to a U.S.-focused audience while sustaining a stable, multi-source revenue model.
Company Size
10,001+
Company Stage
IPO
Headquarters
New York City, New York
Founded
1986
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Simplify's Take
What believers are saying
- The 2026 FIFA World Cup drove Q4 television revenue up 45% to $2.48 billion.
- Fox raised its dividend to $0.29 and repurchased $2 billion in FY2026.
- Roku closes in first half 2027, adding scale across connected TV advertising.
What critics are saying
- Smartmatic's defamation suit still hangs over Fox hosts and newsroom incentives.
- Maria Bartiromo's September 3, 2026 exit shows talent churn at Fox News.
- Roku integration after the $22 billion deal could trigger leverage and execution strain.
What makes FOX unique
- Fox owns live sports, news, and broadcast reach that retain appointment audiences.
- Tubi reached 110 million monthly active users, giving Fox scaled free-streaming distribution.
- Fox closed FY2026 with record $17.13 billion revenue and $3.91 billion EBITDA.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Company News
Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability
Blanchette named to Brand & Marketing post at FOX Stations. September 16, 2026 The former Executive VP of Marketing & Communications at Fremantle has been selected to serve as Sr. VP of Brand & Marketing for FOX Television Stations - a role in which he will report to Executive VP of Digital Operations Jeff Zellmer. Please Login to view this content. (Not a member? Join Today!)
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JD Vance just weighed in on Fox News pulling Maria Bartiromo off the air 25 days before telling anyone. Fox News fired Tucker Carlson one week after paying 787 million dollars to settle an election lawsuit. Now it has quietly done the same thing to another Trump ally it never wanted to replace. Fox has not told nearly two million Sunday viewers why August 9 was her last day. 25 days off air Before Fox said a word. Maria Bartiromo's final Fox News segment aired August 9. No announcement. No on-air farewell. No explanation to the nearly two million conservatives who tuned in to Sunday Morning Futures every week expecting to see her face. Fox waited until September 3 to release a statement. "We thank Maria for her work over the last 12[1/2] years and wish her all the best on her next chapter." That is the complete statement. One sentence. For twelve and a half years of building Fox's weekend lineup into the dominant force in weekend cable news, she got one sentence and no goodbye. Sunday Morning Futures averaged 1.9 million viewers in the second quarter of 2026 - the highest-rated program on Fox's entire weekend schedule. She was not a struggling host they needed to move on from. She was the host who made Sunday morning appointment television for the conservatives who put Trump in the White House twice. She sat at Trump's inaugural dinner. Trump appointed her to the Kennedy Center board. She championed the SAVE America Act on air. Before Fox, she spent two decades at CNBC, where she made history as the first woman to report live from the New York Stock Exchange floor. Jason Chaffetz takes the Sunday Morning Futures slot. Mornings with Maria becomes Mornings with FOX Business with rotating anchors. Maria Bartiromo's Wall Street becomes FBN's Wall Street, hosted by Cheryl Casone. The network already ran this playbook once. Tucker Carlson was Fox's highest-rated host in April 2023. He was fired the week after Fox wrote a 787 million dollar check to settle Dominion Voting Systems' defamation lawsuit. Carlson had given substantial airtime to 2020 election fraud allegations. So had Bartiromo. Her coverage of Sidney Powell's claims became central evidence in Dominion's case against the network. And Smartmatic's separate defamation suit - still unresolved - names Bartiromo among its defendants. The Dominion case is closed. Smartmatic is not. Three years after firing Carlson, the anchor who hosted the network's most-watched weekend show is gone with no press conference, no on-air sign-off, and no acknowledgment that 25 days passed between her last segment and the network's one-sentence statement. Tucker went to X and built an audience larger than anything Fox ever gave him. Bartiromo has said nothing publicly. Fox has not changed its statement either. Some in the White House press corps speculated, asking Vice President J.D. Vance if he knew what her future might look like. Fox chose the lawyers over 1.9 million Sunday viewers. This was not about ratings. Sunday Morning Futures was Fox's top weekend program right up to the day Fox erased her name from the lineup. The conservative reaction was immediate. Sid Rosenberg said what they were all thinking: "She loves Trump. He loves her. No other logical explanation for this QUICK exit after nearly 13 years." Rep. Nicole Malliotakis pushed for Bartiromo to step into the seat just vacated by White House Press Secretary Karoline Leavitt: "Maybe it's time for a Brooklyn girl to be the next White House Press Secretary?" Monica Crowley called her "a brilliant, honest, hardworking and fearless journalist." Trump previously called her "a great reporter." Vice President JD Vance was fielding questions about the departure before the day was out. He dismissed the Press Secretary speculation in four words: "I don't think so." Then he added three more: "I love Maria." Fox did not return the sentiment. None of it changed what Fox had already decided. The 1.9 million conservatives who made Sunday Morning Futures the most-watched show on Fox's weekend schedule woke up September 4 to find Jason Chaffetz in her chair and zero explanation for what happened in the 25 days between August 9 and today. Fox built that audience. The lawsuit won. The audience lost. * Fox News Media, "Fox News Media Parts Ways with Maria Bartiromo," Fox News Press, September 3, 2026. * JD Vance, public statement on Bartiromo departure, September 3, 2026. * Rep. Nicole Malliotakis, public statement on Bartiromo departure, September 3, 2026.
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