iFIT

Interactive fitness platform with connected hardware

Marketing Analyst 3

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in GermanyNo salary listedRemote

About the Job

Requirements

A bachelor's degree in Marketing, Business Administration, Finance, or a related field.
At least 3 years of experience in sales or marketing.
A deep understanding of fitness and software markets, including industry trends, the competitive landscape, and customer behaviors.
Proven success in a marketing role with experience in subscription products.
Strong analytical skills, including the ability to interpret data, analyze market trends, and make data-driven decisions.
Proficiency in German and English.

Responsibilities

Build and launch localized marketing campaigns that resonate with target customers, increase product awareness, and deliver business value.
Collaborate with global marketing to deliver full-funnel campaigns.
Launch iFIT subscription campaigns with full-funnel marketing support, aiming to increase subscription revenue by 10% in year one.
Increase iFIT and NordicTrack share of voice in hybrid fitness and holistic fitness.
Improve unaided brand awareness of iFIT.
Plan and execute integrated, full-funnel marketing campaigns and initiatives to drive awareness, engagement, and demand generation through online and offline channels, including digital marketing, events, public relations, and partner marketing.
Translate global marketing initiatives into actionable plans at the local-market level.
Conduct market analysis and competitive intelligence, collaborating with Consumer Insights to center the voice of the customer; use market data to identify consumer trends and growth opportunities and make data-driven decisions.
Manage marketing execution in local earned and owned channels, including retail partners, search engine optimization, organic social media, influencer marketing, and events.
Work with the regional general manager to identify and implement appropriate sales strategies or improve the direction of current campaigns.
Collaborate with the Analytics function to report on campaign performance.

Desired Qualifications

At least 2 years of marketing experience at a high-growth company.

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are currently seeking an ambitious pace-setter to join our team as a Marketing Manager, working remotely in Germany. This role heavily focuses on the intersection of hardware and software as we position ourselves as the leader in the next generation of connected fitness. This role resides in Marketing and works closely with Product, Sales, Direct-to-Consumer, and Subscriptions teams to develop and execute on a marketing strategy for iFIT’s suite of products (NordicTrack, ProForm, iFIT, Freemotion) in Germany. You will work cross-functionally to execute marketing plans locally in these markets.

This is a fixed term 6 month contract opportunity

Candidate must be able to speak German & English proficiently

ROLE COMMITMENTS

Build and launch localized marketing campaigns that resonate with our target customers, increase awareness for our products, and deliver business value
Collaborate with global marketing to deliver full funnel campaigns
Launch iFIT subscription campaigns with full funnel marketing support; goal of increasing subscription revenue by 10% in year 1
Increase iFIT and NordicTrack share of voice in hybrid fitness and holistic fitness
Improve unaided brand awareness of iFIT

ESSENTIAL DUTIES AND RESPONSIBILITIES

Plan and execute integrated, full-funnel marketing campaigns and initiatives to drive awareness, engagement, and demand generation. Utilize a mix of online and offline channels including digital marketing, events, PR, and partner marketing
Translate global marketing initiatives into actionable plans at local market level
Conduct market analysis and competitive intelligence, collaborating closely with the Consumer Insights team to ensure that voice of customer is central; utilize market data to identify consumer trends and growth opportunities, and to make data-driven decisions
Manages marketing execution in local earned and owned channels (e.g., retail partners, SEO, organic social media and influencer marketing, events)
Works with regional GM to identify and implement appropriate sales strategies or improve direction for current campaigns
Collaborate with Analytics function to report on campaign performance

Education and Basic Qualifications

Bachelor's degree in Marketing, Business Administration, Finance, or related field
3+ years of experience in sales or marketing
Deep understanding of fitness and software markets, including industry trends, competitive landscape, and customer behaviors
Proven success in a marketing role with experience in subscription products
Strong analytical skills with the ability to interpret data, analyze market trends, and make data-driven decisions

Preferred Qualifications

2+ years of marketing experience at a high growth company

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.

About the Company

iFIT

Interactive fitness platform with connected hardware

iFIT creates a connected fitness ecosystem that combines hardware such as treadmills and bikes with a subscription platform that streams trainer-led workouts. Users access immersive workouts from studios worldwide on their equipment, following real-time or on-demand sessions. It differentiates itself by linking a wide range of branded hardware with a large library of live and on-demand content within a single ecosystem. Its goal is to grow its platform and content library, broaden its hardware lineup and international reach, and become a leading provider of connected fitness experiences.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $555M
Headquarters: Logan, UT
Founded: 1977

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