Full-Time
Lifecycle Staff Marketing Manager
Posted on 9/11/2025
Intuit
10,001+ employees
Tax, accounting, and personal-finance software
No salary listed
Mountain View, CA, USA + 1 more
More locations: San Diego, CA, USA
In Person
 Growth & Marketing (1) |
|---|
- Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner/customer engagement.
- Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes.
- Data-driven decision-maker with strong experimentation and analytics skills.
- Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes.
- Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities.
- Demonstrated success leading complex, cross-functional initiatives with measurable business impact.
- Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement.
- Align the lifecycle strategy with the broader, long-term business objectives of the Intuit Expert Network, ensuring it supports key organizational priorities.
- Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage.
- Design and scale personalized lifecycle campaigns, leveraging segmentation, behavioral triggers, and AI-driven personalization.
- Champion a culture of innovation by developing breakthrough concepts for learner engagement and challenging the status quo.
- Own agency partnerships and performance, holding vendors accountable for delivering measurable conversion outcomes (email, SEO, CRO).
- Own lifecycle content strategy (emails, nurture series, readiness touchpoints) to drive engagement and measurable learner progression.
- Partner with Learning Experience Design to ensure content builds the skills and confidence needed for progression and certification.
- Co-own funnel conversion with TM/TA, ensuring learner readiness translates directly into hiring outcomes.
- Drive the strategic lifecycle roadmap, influencing product and analytics partners to secure resources and align their roadmaps against key business outcomes.
- Use analytics to identify friction points, segment opportunities, and campaign performance drivers.
- Develop and present robust, data-driven business cases to advocate for strategic investments and initiatives that improve funnel performance.
- Design, test, and scale experiments (e.g., re-engagement levers, mid-funnel nudges, progression pathways) to lift completion and conversion.
- Serve as the accountable owner for lifecycle conversions within Intuit Academy.
- Establish best practices in lifecycle marketing, mentor peers, and advance the lifecycle craft across Expert Experiences.
- Mentor and coach other team members on lifecycle best practices, elevating the craft within the broader team.
- Familiarity with credential-driven learning or workforce readiness programs.
- Experience embedding AI and adaptive personalization into lifecycle journeys.
- Strong understanding of education-to-hiring funnels or talent supply pipelines.
Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
Company Size
10,001+
Company Stage
IPO
Headquarters
Mountain View, California
Founded
1983
Simplify's Take
What believers are saying
- QuickBooks Payroll's 18 million workers drive rapid Workforce adoption without acquisition costs.
- Vestwell partnership embeds 401(k) plans into QuickBooks for underserved sub-50 employee businesses.
- Premium TurboTax shift supports $28.6B revenue projection by 2029 at 12.5% annual growth.
What critics are saying
- H&R Block captures 15% TurboTax share with free AI filing in 12-18 months.
- Square bundles free AI bookkeeping into POS, undercutting QuickBooks for 10 million merchants in 6-12 months.
- IRS Direct File diverts 40 million filers from TurboTax, slashing $2B revenue in 18-24 months.
What makes Intuit unique
- Intuit integrates AI agents with live experts across TurboTax, QuickBooks, and Credit Karma.
- QuickBooks Workforce consolidates 7-25 HR tools into one AI-powered platform.
- FedNow certification enables instant payments up to 4x faster than ACH in QuickBooks.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid Work Options
Company News
Now available: connect your accounts to QuickBooks & Quicken. April 23, 2026. Shoreline Credit Union is excited to share another enhancement coming with its new online banking experience, direct integration with QuickBooks(R) and Quicken(R). This update makes it easier to download transactions, keep your financial records up to date, and manage your business or personal finances using the tools you already rely on. As part of the upgrade, members who currently use QuickBooks or Quicken will complete a one-time reconnection process to ensure everything links correctly moving forward. Below, you'll find step-by-step instructions organized by product and version to guide you through the process and help avoid duplicate transactions. QuickBooks online conversion instructions. QuickBooks online express web connect. QuickBooks online web connect. QuickBooks windows conversion instructions. QuickBooks windows direct connect. QuickBooks windows web connect. QuickBooks windows bill pay. Quicken windows direct connect and express web connect. Quicken windows web connect.
Intuit's stock has plummeted 50% from its mid-2025 peak of $786 to $370, despite reporting 17% revenue growth to $4.7 billion in Q2 FY26. The selloff reflects investor fears over AI-led disruption threatening its small business customer base. The market has slashed Intuit's valuation from 39x to 16x forward earnings. However, core business performance remains strong. Excluding Mailchimp, Global Business Solutions grew 21% and the Online Ecosystem surged 25%. QuickBooks Online revenue jumped 24%. Intuit generated $6.8 billion in free cash flow over the past twelve months, with operating margins expanding from 20.1% to 27.1% since 2022. The company is countering AI threats by integrating autonomous AI agents, with over 3 million customers engaging them in Q2 at an 85% repeat rate.
Intuit shares fell 8.5% in early April 2026 after Anthropic launched its Managed Agents service, raising concerns that autonomous AI tools could disrupt traditional seat-based software models. On the same day, Intuit announced completion of the Federal Reserve's FedNow readiness programme, enabling its platform to support instant payments. The FedNow integration could strengthen QuickBooks' stickiness through enhanced money movement capabilities and transaction-based revenue. However, investors remain concerned about whether general-purpose AI might erode Intuit's bundled platform value over time. Intuit's investment narrative projects $28.6 billion in revenue and $6.8 billion in earnings by 2029, requiring 12.5% annual revenue growth. Some analysts had previously forecast higher figures of $31.8 billion in revenue and $8.1 billion in earnings, though AI disruption risks may pressure these expectations.
Intuit has completed the Federal Reserve's certification programme for the FedNow Service, enabling instant payments for small and mid-market businesses. The certification allows Intuit to partner with financial institutions to send instant payment transactions, helping businesses access funds immediately and manage cash flow more effectively. The FedNow integration will be embedded across Intuit's platform to address cash flow challenges, including instantly payable invoices that could get businesses paid up to four times faster, real-time payroll and on-demand bill pay. The company manages $2 trillion in annual invoices and provides fast access to $105 billion in tax refunds yearly. Intuit serves approximately 100 million customers worldwide through products including TurboTax, Credit Karma, QuickBooks and Mailchimp.
Turn your POS into your accounting engine: QuickBooks integration for NCR Counterpoint. Many retailers rely on QuickBooks for accounting and NCR Counterpoint for point-of-sale and operations. But when these two systems aren't connected, it often leads to manual data entry, reconciliation headaches, and wasted time. The good news? NCR Counterpoint offers QuickBooks integration, helping retailers streamline accounting, improve accuracy, and gain better financial visibility. Let's take a closer look at how it works and why it matters. Why integrate NCR Counterpoint with QuickBooks? Without integration, many retailers find themselves: * Manually entering daily sales totals * Exporting data to spreadsheets * Reconciling accounting discrepancies * Spending hours closing each month QuickBooks integration eliminates these manual processes by automatically syncing financial data between Counterpoint and QuickBooks, saving time and reducing errors. What QuickBooks integration can do. When NCR Counterpoint is integrated with QuickBooks, retailers can: Automatically sync sales data. Sales transactions from Counterpoint can automatically post to QuickBooks, ensuring your accounting system always reflects current business activity. Sync General ledger & financial data. General ledger distributions and accounts payable transactions can flow directly from Counterpoint into QuickBooks, eliminating duplicate data entry. Improve financial accuracy. Automation helps reduce human errors, missed transactions, and reconciliation issues that commonly occur with manual entry. Gain real-time financial visibility. Because QuickBooks is updated automatically, you can make decisions based on today's numbers, not last month's reports. Support multi-location retailers. Multi-store retailers can consolidate financial data from multiple Counterpoint locations into QuickBooks for centralized accounting. Common data that can sync between Counterpoint and QuickBooks. Depending on configuration, integrations may include: * Daily sales totals * Payment types (cash, credit card, gift card, etc.) * Accounts payable vouchers * General ledger entries * Vendor information * Chart of accounts mapping * Store/location financial data * Inventory and purchasing financial data Benefits for retailers. Save time. Automate repetitive accounting tasks and reduce manual entry. Improve accuracy. Eliminate errors from spreadsheets and duplicate entries. Faster month-end close. No more scrambling to reconcile POS and accounting data. Better business insights. Make smarter decisions with real-time financial reporting. Scalable for growth. Works well for single stores, multi-locations, and growing retailers. QuickBooks Online and NCR Counterpoint: A modern approach. Many retailers today are moving to QuickBooks Online, which offers: * Cloud-based access from anywhere * Automatic backups * Real-time dashboards * Simplified reporting * Improved collaboration with accountants When paired with NCR Counterpoint, retailers gain a powerful operational and accounting solution designed for modern retail. How Mainspring helps. At Mainspring, Mainspring, LLC help retailers: * Evaluate QuickBooks integration options * Configure accounting mapping * Implement and test integration * Train your team * Provide ongoing support Its goal is to simplify your accounting workflow and help your business run more efficiently. Ready to simplify your accounting? If you're currently using NCR Counterpoint and QuickBooks, or considering either, integration could save your team hours each week and improve financial visibility. Contact Mainsprig today to learn more about QuickBooks integration for NCR Counterpoint.