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Code3

Manages cross-platform digital advertising for brands

Associate Director - Creative Strategy

Performance & Paid MarketingUpdated on Nov 11
Full-timeRemote in USA$113k - $135k

About the Job

Requirements

  • At least 6 years of experience in paid social creative strategy and copywriting, with demonstrated mastery of paid social creative strategy and knowledge of which formats, hooks, and structures perform for different objectives on Meta, TikTok, Snap, and Pinterest.
  • Experience working on large-spend accounts with at least $500,000 per month in paid media, including frameworks to concept, produce, and test high volumes of creative ad units at scale.
  • Experience managing or mentoring strategists, designers, or other creatives, with a track record of developing their skills and output.
  • Experience leading client relationships and driving midsize or larger accounts to strategic success.
  • Deep experience building and operating structured creative testing frameworks and calendars across multiple accounts simultaneously.
  • Ability to interpret performance data and turn it into insights, learnings, and actionable creative recommendations.
  • Extensive experience building and presenting client-facing decks that communicate creative performance and strategy.
  • Working knowledge of ad formats, creative testing frameworks, and persona development.
  • Hands-on experience using AI tools in a strategic or creative workflow.
  • Experience pitching prospective new clients.

Responsibilities

  • Own paid social creative strategy across a portfolio of midsize to large accounts, including ad format recommendations, persona development, messaging angles, and hook frameworks for Meta, TikTok, Snap, Pinterest, and other paid social platforms.
  • Apply paid social expertise across client accounts to drive creative performance.
  • Design and operate complex paid social testing agendas and calendars across multiple accounts, defining what to test, why, in what order, and what constitutes success; keep testing on track as priorities shift.
  • Manage, mentor, and develop a small team of strategists and designers by setting priorities, reviewing and elevating their work, and developing their strategic and creative skills.
  • Serve as the senior client-facing creative strategy representative for assigned accounts by leading presentations, explaining results and next steps, and building trusted-advisor relationships.
  • Drive midsize accounts toward strategic success by connecting creative decisions to business outcomes, identifying risks and opportunities, and steering the creative roadmap.
  • Improve performance by encouraging the team to apply best practices, use new ad formats, and follow a performance-first execution approach.
  • Translate performance data, including thumbstop, click-through rate, return on ad spend, and cost per acquisition, into insights, learnings, and actions that inform subsequent creative and copy.
  • Oversee the quality of strategies, briefs, hooks, headlines, and scripts produced by the team, ensuring deliverables execute against the established strategy.
  • Champion AI tools and workflows for research, concepting, copywriting, and variation development to increase creative volume and velocity while maintaining quality.
  • Collaborate with media, analytics, and account teams to bring campaigns from brief through launch.
  • Partner with clients to understand their brands, goals, and performance benchmarks, and translate those into strategy.
  • Monitor paid social trends, platform updates, ad formats, and competitor creative, and ensure the team stays current.

Desired Qualifications

  • Google Demand Gen, Performance Max, or YouTube creative experience.
  • Retail creative experience.

About the Company

Code3

Manages cross-platform digital advertising for brands

Code3 is a performance marketing partner that combines media buying, creative development, and commerce optimization to help brands grow faster. It manages digital advertising across major platforms such as Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT. The product works by coordinating media placement, creative testing and refinement, and commerce-focused strategies to drive measurable results across channels. What sets Code3 apart is its decade of experience and its ability to operate across a wide range of platforms and formats, offering an integrated, end-to-end approach rather than a single-channel solution. The company's goal is to help disruptors and global brands scale their campaigns efficiently and achieve faster, measurable performance across the digital ecosystem.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2016

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