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Full-Time

Assistant Manager

Global & Americas Public Relations

Confirmed live in the last 24 hours

Sol de Janeiro

Sol de Janeiro

201-500 employees

Offers Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$70k - $80kAnnually

+ Bonus Program

Junior, Mid

New York, NY, USA

Hybrid role requiring 3 days in office.

Category
PR & Communications
Growth & Marketing
Required Skills
Sales
Journalism
Marketing
Requirements
  • Bachelor's degree in public relations, Communications, Journalism, Marketing, or a related field.
  • 2-4 years of experience in public relations, with experience in both global and regional PR campaigns within beauty, consumer goods or related industries.
  • Strong communication and interpersonal skills, with the ability to help craft and convey clear, persuasive messages to diverse audiences.
  • Organizational skills with the ability to manage multiple projects and tasks simultaneously.
  • Ability to work collaboratively across functions and with executives at all levels of the organization.
  • Proficient in digital communication tools and social media platforms for PR purposes.
Responsibilities
  • Assist in the development and execution of a cohesive global public relations strategy, ensuring that global initiatives are effectively adapted and implemented across the Americas region.
  • Provide timely updates, guidelines, and frameworks to regional teams to ensure alignment with the global strategy.
  • Collaborate with the Director to develop and implement innovative PR strategies for new product launches, tailoring these strategies to highlight the product's unique features and market position.
  • Support the creation of compelling narratives that capture media attention and consumer interest.
  • Assist in organizing intimate press events and activations that effectively communicate product key messages and differentiation.
  • Help create and distribute comprehensive toolkits for regional teams to ensure the consistent execution of press events that reinforce the brand's positioning.
  • Support the adaptation of global PR initiatives for the Americas, ensuring that communications are culturally relevant and resonate with local audiences.
  • Coordinate with regional teams to ensure seamless execution of these initiatives.
  • Assist in monitoring and managing the brand’s reputation both globally and regionally, including maintaining accuracy and positive representation on platforms like Wikipedia and other significant online profiles.
  • Help to nurture and maintain relationships with media outlets, journalists, and PR agencies across both global and Americas regions, ensuring consistent and positive coverage.
  • Assist in efforts to build and maintain relationships that enhance the brand’s reputation and influence within the industry, including active participation with organizations like the Fragrance Foundation and Cosmetic Executive Women.
  • Provide support in managing the CEO’s public profile and participation in business and leadership press and events.
  • Assist in coordinating executive interviews, preparing briefing documents, and ensuring consistent communication of the brand's key messages.
  • Work with the Sol de Janeiro Foundation to support coverage of the company's sustainability and CSR initiatives.
  • Coordinate with the ESG team to amplify the brand's commitment to social and environmental responsibility through strategic media outreach.
  • Ensure that PR strategies are aligned with global strategies and integrated with broader business goals including marketing, sales, and product strategies.
  • Assist in monitoring and analyzing PR results and industry trends to continually refine strategies and tactics.
  • Use data-driven insights to support the continuous improvement of PR strategies and activities.
  • Support the planning and organization of desk sides, interviews, and press events.
  • Assist in managing the PR budget for global and regional activities, ensuring effective allocation of resources for maximum impact.
  • Assist in supporting crisis management efforts by helping to develop and implement communication plans to mitigate potential negative impacts on the brand.
  • Work closely with the General Manager, Americas, and other cross-functional teams to ensure consistent strategy and reporting across all marketing and communications activities within the region.

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, appealing to consumers who value high-quality, luxurious skincare. The company sells directly to customers through its website and various retail partners, with a focus on sustainability and ethical practices. Sol de Janeiro aims to promote self-care through premium products while ensuring they are vegan-friendly and reef-safe.

Company Stage

M&A

Total Funding

$14.6M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

164%

1 year growth

34%

2 year growth

164%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by L’Occitane Group, valuing Sol de Janeiro at $450 million, indicates strong market confidence and potential for growth.
  • Frequent product launches and limited-edition collections, like the summer energy perfume mist and SPF range, keep the brand fresh and engaging for consumers.
  • Partnerships with major retailers like Sephora and Boots enhance brand visibility and accessibility.

What critics are saying

  • The beauty and personal care market is highly competitive, requiring continuous innovation to maintain consumer interest.
  • Dependence on seasonal and limited-edition products may lead to inconsistent revenue streams.

What makes Sol de Janeiro unique

  • Sol de Janeiro's unique Brazilian-inspired scents and ingredients set it apart in the crowded beauty and personal care market.
  • Their multi-channel approach, including e-commerce and retail partnerships, ensures broad market reach and customer accessibility.
  • Commitment to sustainability and ethical practices, such as using vegan-friendly and reef-safe ingredients, appeals to environmentally conscious consumers.