Part-Time
Key Holder
Equinox
5,001-10,000 employees
Luxury fitness clubs with personalized training
Compensation Overview
$15.50/hr
San Rafael, CA, USA
In Person
3 days per week (20 hours) with at least one weekend day; available for peak holiday shifts.
 Retail (1) |
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- Must have customer service experience
- Must have the ability to prioritize and multi-task within a fast-paced environment
- Must be willing to initiate tasks and perform duties without direction
- Must have excellent communication skills and be able to work with a wide range of personalities
- Must have outstanding customer service and problem solving skills
- Must have a positive, can-do attitude
- Must have friendly and professional phone and email etiquette
- Must have superior organizational skill
- must have at least 3 days of availability week over week totaling 20 hours with one of those days being a Saturday or Sunday.
- All employees are expected to be available to work peak holiday shifts.
- Pay Transparency - $15.50
- Provide high level customer service and hospitality to clients
- Assist the Studio Management in daily studio tasks and projects
- Maintain a positive attitude and take initiative
- Provide support to the SoulCycle instructors to ensure a successful class check-in process
- Work as a cohesive team with all SoulCycle staff members to ensure efficiency and camaraderie
- Assist with the training and coaching of new hires for the front desk staff team
- Maintain product knowledge for all studio retail operations
- Maintain the distinct SoulCycle aesthetic, appearance, atmosphere and culture
- Studio cleaning and prepping, including cleaning of exercise equipment (bikes, weights), floors and mirrors
- Common area cleaning, including, front desk, lockers, retail shelves, office and hallways
- Bathroom and changing room cleaning
Equinox runs luxury fitness clubs focused on a premium wellness experience. It offers personalized training, unlimited signature classes, and upscale amenities such as spas and digital fitness options. Members pay through a mix of membership fees, personal training sessions, spa services, and retail purchases, creating multiple revenue streams. The clubs work by providing high-end facilities and services, with a schedule of classes and on-demand digital options to fit member needs. Equinox differentiates itself from competitors with its emphasis on quality, individualized attention, and a comprehensive, lifestyle-oriented experience for affluent clients. Its goal is to help members reach their highest potential by delivering a consistent, luxury fitness and wellness environment.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1991
Simplify's Take
What believers are saying
- EQX ARC addresses historically underserved women's health market with science-backed, lifecycle-focused programming.
- Optimize tier captures ultra-premium segment willing to pay 10x standard membership for personalization.
- Women's Health Advisory Board with leading endocrinologists and longevity experts enhances credibility and retention.
What critics are saying
- Function Health partnership creates single-point failure if regulatory action or data breach occurs.
- Trainer certification bottleneck prevents EQX ARC scaling if completion rates fall below 60%.
- Commercial real estate collapse forces closures in key urban markets, eliminating location-dependent premium pricing.
What makes Equinox unique
- EQX ARC women's health program with Function Health diagnostics and certified coaches.
- Optimize by Equinox premium tier offers $40,000 annual personalized coaching and biomarker testing.
- Award-winning luxury spaces with spa, pools, saunas, and regenerative amenities across 300+ clubs.
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Benefits
Wellness Program
Performance Bonus
Company News
Former Peloton and Equinox design leader Cecilia Farooqi joins noom as head of Product Design. Industry veteran with 20 years of design experience in health, fitness and more further strengthens noom's product leadership and expertise. March 17, 2026 08:00 ET | Source: Noom Inc PRINCETON, N.J., March 17, 2026 (GLOBE NEWSWIRE) - Noom, the leading behavior change company, today announced that Cecilia Farooqi has joined as VP of Product Design. In this role, Farooqi will lead Noom's design and content organization, unifying clinical care and behavior change into seamless digital experiences that drive engagement and lasting health outcomes for millions. "Design plays a critical role in meeting people where they are and making their changes feel achievable and sustainable. I view my role as a bridge-builder..." "Our mission at Noom is to empower everyone, everywhere to live better longer - every day. We do this with highly engaging member experiences to achieve..." "Cecilia has built a career designing experiences that increase and sustain engagement and motivate people to show up for their health every day. Her..." "Noom's focus on behavior change and commitment to empowering everyone, everywhere to live better longer is inspiring," "Design plays a critical role in meeting people where they are and making their changes feel achievable and sustainable. I view my role as a bridge-builder..." "Our mission at Noom is to empower everyone, everywhere to live better longer - every day. We do this with highly engaging member experiences to achieve..." "Cecilia has built a career designing experiences that increase and sustain engagement and motivate people to show up for their health every day. Her..." "Noom's focus on behavior change and commitment to empowering everyone, everywhere to live better longer is inspiring," "Design plays a critical role in meeting people where they are and making their changes feel achievable and sustainable. I view my role as a bridge-builder..." "Our mission at Noom is to empower everyone, everywhere to live better longer - every day. We do this with highly engaging member experiences to achieve behavior change, paired with clinical support. Our data shows that those who engage more with the Noom app show greater progress against their goals and achieve greater health outcomes, especially for those combining medication and habit building with Noom," said Aaron Severs, Chief Product Officer at Noom. "Cecilia has built a career designing experiences that increase and sustain engagement and motivate people to show up for their health every day. Her intuitive, user-first mindset will be instrumental as we continue bringing together Noom's unparalleled behavior change program and clinical care into one seamless member experience." Farooqi has spent her career at the intersection of design and human health, building products that meaningfully improve how people feel and live. Prior to joining Noom, Farooqi was Senior Director of Product Design at Peloton, where she oversaw the design teams that created digital experiences connecting the company's fitness ecosystem across Bike, Tread, and Row, which helped members stay motivated and engaged with their fitness routines through personalized guidance and interactive training programs. Prior to Peloton, Farooqi led design at WebMD and its physician-focused platform Medscape, and previously built the in-house product design organization at Equinox, where she led the design of its member app and broader digital ecosystem. "Noom's focus on behavior change and commitment to empowering everyone, everywhere to live better longer is inspiring," said Farooqi. "Design plays a critical role in meeting people where they are and making their changes feel achievable and sustainable. I view my role as a bridge-builder between product and member, and I'm excited to work with the incredible Noom team to create experiences that keep people invested in their own health as they pursue better lives." About Noom: Noom is the leading behavior change company, empowering everyone, everywhere to live better longer - every day. Noom pairs sustainable behavior change with prescription-grade catalysts to make lasting change feel easy. Noom Health partners with top health plans and employers to offer millions of Americans a suite of metabolic health solutions - including Noom Clinical (Noom Med, Noom SmartRx, and NoomRx programs), Noom Weight, Noom Diabetes, and Noom Diabetes Prevention Program. Noom is building the future of preventive care and longevity medicine, leading the convergence of wearable-monitored behavior change, clinical care, diagnostics, and pharmacy into an integrated, AI-enhanced system that drives individualized, meaningful health outcomes. Noom has received multiple grants from the NIH for digital health research and innovation and has been recognized by the CDC for its groundbreaking diabetes prevention programs. With offices in New York City and Princeton, NJ, Noom has been recognized on Newsweek's Most Trusted Brands list, as well as by Inc. and Fortune as a best place to work. Learn more at noom.com, subscribe to our blog, or follow us on Twitter and LinkedIn.
Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients. After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. Dive brief: * Chipotle is attempting to cash in on Super Bowl hype without a traditional in-game commercial by dropping up to $1 million in free entree codes on Instagram Reels during the game on Feb. 8, according to a press release. * The chain will share a 30-second Reel during the Super Bowl that promotes its real ingredients. The video, which will include the one-time drop of free entree codes, will go live ahead of the third quarter after a different brand's artificial intelligence-generated ad airs during the broadcast. * The effort, which appears to be a playful shot against Svedka and its "Shake Your Bots Off" ad, comes as other brands similarly poke fun at AI and is an example of how advertisers are hoping to tap into Super Bowl hype without the costly investment. Dive insight: While Chipotle won't be airing a traditional Super Bowl ad this year, the chain still plans to tap into the hype with a free entree code stunt that could help it gather valuable customer data. The effort sees it join other brands skipping a Super Bowl ad but still marketing around the game, including Heinz and Avocados From Mexico - the latter of which is offering an AI experience - as the price for 30 seconds of air time reaches a staggering $10 million. Chipotle's move, called "The Chipotle Realest 30," pushes back on a world increasingly reliant on AI by highlighting the chain's real ingredients. For the effort, a 30-second video featuring a text-to-claim code redeemable for a free entree will be shared by Chipotle on Instagram Reels after halftime and before the third quarter. The video will be live for approximately 30 seconds before it is removed, and up to 100,000 consumers will be able to receive a free entree code. The timing of Chipotle's Reel lines up with when Svedka Vodka's AI-generated ad is expected to air during the Super Bowl broadcast. The 30-second ad, titled "Shake Your Bots Off," is billed by the Sazerac brand as a collaboration between "man and machine" and includes Svedka's Fembot mascot dancing alongside a sidekick called BroBot. A number of brands are flexing the power of AI during the Super Bowl, including OpenAI, Anthropic, Google and Wix. Chipotle has often sought to engage target audiences with mobile campaigns, including text-to-win activations around National Quesadilla Day and National Burrito Day. Beyond its Instagram Reels video, Chipotle also debuted three different loaded nachos offerings, called Game Day Nacho Hacks, on its app and website, available now through Feb. 8. Chipotle last aired an ad in the Super Bowl in 2021 with a spot titled "Can a Burrito Change the World?" Other brands have pushed back against AI in their marketing recently, including Almond Breeze, which teamed with the Jonas Brothers for a campaign that pokes fun at low-quality AI advertising content. In January, Equinox launched "Question Everything But Yourself" to address unrealistic expectations perpetuated by AI. Chipotle reported a 2.5% decline in comparable sales during its fourth quarter, according to its latest earnings statement. During a call discussing the earnings, the company shared a transformation plan called "Recipe for Growth" that includes strengthening the brand's value proposition, messaging and global reach and modernizing its business model with technology including AI. The latest move from Chipotle comes following the January departure of President and Chief Brand Officer Chris Brandt, who joined the company in 2018. Stephanie Perdue, Chipotle's vice president of brand marketing, is currently serving as interim CMO.
Lindora names former Equinox executive Andrew Marlow as President. Lindora has appointed Andrew Marlow as President, marking a significant step in the brand's national evolution and its expansion into provider-guided metabolic health. The leadership appointment follows Lindora's acquisition by the parent company of Next Health in September 2025 and signals a sharpened focus on scale, innovation, and long-term health outcomes. Marlow brings extensive experience scaling premium fitness and wellness brands, having held executive leadership roles at Equinox and Pure Barre. His mandate is to build on Lindora's 55-year legacy while leading the brand beyond traditional medical weight loss into a more comprehensive metabolic health model. "Metabolic health is the defining health challenge of our time," Marlow said. "Patients deserve more than short-term weight loss. They deserve long-term health. That's why Lindora's new motto is 'Muscle First: Everything Else Follows.'"
Equinox launches groundbreaking EQX ARC program for women members. Equinox (Courtesy) Equinox, the favorite fitness club of the fashion crowd, is doing more for their women members with the introduction of their groundbreaking EQX ARC program. Stephanie Musso, Vice President and Chief of Staff, Equinox, tells The Daily how they created the new program, all the benefits you can get out of it, and how you can sign up! Why did Equinox decide to refocus on a women's-only health and performance program? Equinox has always led the industry in high-performance training, and Daily Front Row, Inc. has consistently anticipated what its members will need next. EQX ARC is its next evolution of that. Women at Equinox have been asking for something deeper: strength training, longevity focus, and coaching that understands how their bodies actually work from hormones, to life stages to recovery patterns. With EQX ARC, Daily Front Row, Inc. is bringing together diagnostics, wearables, and specialized coaching to build a performance program designed around women's biology through every phase of life. Why do you think women have been overlooked for so long in this space? Decades of sports science focused on male physiology have left women underserved, with most fitness marketing aimed at appearance rather than performance or long-term health. Equinox saw a clear opportunity to lead a more informed, science-driven approach. EQX ARC puts women's physiology at the center, offering personalized, performance-forward training that supports strength, longevity, and results that actually reflect how women's bodies function. What will the program be like and who is it catered for? EQX ARC is for women who want to perform better and feel better - whether that's training for a first pull-up, returning to movement after having a baby, navigating perimenopause, or optimizing for longevity. It's a personalized program for women built on three pillars: * Diagnostics & Data - Hormone and biomarker testing through its partnership with Function Health, integrated with wearable data to track sleep, heart rate variability, and recovery. * Coaching & Training - One-on-one coaching with trainers who have completed Equinox's new Women's Health Certification - an additional required certification developed by the Equinox Fitness Training Institute. This ensures every coach is trained to design protocols built around each woman's physiology and life stage. * Community & Education - Signature group strength classes, expert-led workshops, and curated content supporting women through different phases of life. What are the benefits in a program catered to women? The core benefit is that women feel understood and supported, and their results reflect that. When fitness programming starts with women's physiology, the results speak for themselves: * Programming that fits physiology - Training aligns with hormonal shifts, recovery needs, and life-stage changes rather than working against them. * EQX ARC certified coaching - EQX ARC coaches have all gone through its proprietary Women's Health Certification and are equipped to discuss conversations about and coaching around cycles, fertility, postpartum, and menopause are normalized and supported. * Long-term outcomes - Strength, muscle mass, bone density, and metabolic health are especially critical for women's longevity. A tailored approach to strength and recovery supports health span, not just short-term results. * Community support - Training alongside other women navigating similar phases provides motivation, validation, and often improves adherence. How did the program come together? What kind of research did Equinox do? Equinox has been developing EQX ARC for years. Daily Front Row, Inc. listened to its members, its coaches and the science, conducting extensive research into female physiology, hormones, and performance across the lifespan. Daily Front Row, Inc. has partnered with leading experts to establish the EQX ARC Women's Health Advisory Board and also worked with its Equinox Fitness Training Institute to create a dedicated Women's Health Certification for coaches - an additional required certification for coaches participating in EQX ARC. The curriculum covers endocrinology, exercise physiology, and health considerations from preconception through menopause. On the data side, Daily Front Row, Inc. partnered with Function Health for hormone diagnostics and lab testing, and integrated wearable insights so programs can evolve as a member's body and life change. What will the group fitness classes look like? The flagship group class from EQX ARC is Stronger Women, a new Signature Group Fitness offering. The focus is on strength training with heavier weights and progressive overload - compound lifts, unilateral work, and structured training blocks. It's designed for women and taught by women, with coaching cues and modifications that reflect women's biomechanics and considerations like pelvic floor health, cycle phases, and energy fluctuations. While optimized for women, the class is rooted in performance and open to anyone who wants to train in that environment. Who will be leading workshops? EQX ARC workshops will be led by a range of experts: * Women's health physicians and endocrinologists * Pelvic health and musculoskeletal specialists * Performance coaches and exercise physiologists * Mental health and behavior-change experts Many of these women will serve on or work closely with its Women's Health Advisory Board. They will help shape the program and bring it to members through workshops. Topics will include cycle-informed training, strength in midlife, pregnancy and postpartum return to lifting, stress and recovery, and nutrition for performance and longevity. Sessions will be hosted at select Equinox clubs as well as virtually, so members can access them regardless of location. Will these be in all Equinox locations or will this be rolled out? EQX ARC is launching in select Equinox locations first, with a broader rollout planned. The program currently has a waitlist, and Daily Front Row, Inc. is being deliberate about where and how Daily Front Row, Inc. launch to ensure Daily Front Row, Inc. deliver a high-touch, data-informed experience. As Daily Front Row, Inc. refine the model and gather feedback, EQX ARC will expand to additional clubs and markets. What is the EQX ARC Curated Collection exactly? The EQX ARC Curated Collection is the storytelling and retail component of the program. It features stories from women at different life phases - early career, motherhood, midlife performance - and how they're using movement to improve performance and wellbeing. Alongside those stories, Daily Front Row, Inc. curate products that support women's health, recovery, and performance, available through The Shop at Equinox. It combines inspiration with practical support: the narratives, tools, and recovery essentials that extend the program beyond just training sessions. * Join the waitlist on the EQX ARC page on the Equinox website to be notified when the program opens in your area. * Speak with an Equinox membership advisor or club manager at participating locations, who can explain eligibility, onboarding, and how ARC integrates with existing memberships. * Once enrolled, members go through an intake process that includes diagnostics, wearable setup, and a consultation with an ARC-certified coach. What kind of feedback have you been receiving from members about this? While EQX ARC is still in early stages, the initial response has been strong: Daily Front Row, Inc. is seeing significant interest and waitlist sign-ups from women who say they've been waiting for a program that takes their hormones, life stage, and performance seriously. Members are responding positively to heavier, strength-focused classes explicitly designed for women, and to working with coaches trained to discuss topics like perimenopause or postpartum recovery without stigma. Internally, its coaches and advisory experts view this as a meaningful shift - using diagnostics, education, and community to elevate women's health and longevity. Daily Front Row, Inc. continue to gather feedback and evolve the experience, but the signal is clear: women want and deserve this level of precision and care and Equinox is delivering it first.
Equinox unveils a tailored approach to women's health. EQX ARC supports women at every life stage Credit: Equinox Equinox launches a programmed designed to support women at every life stage EQX ARC uses science-backed tools to create a tailored solution American luxury fitness and lifestyle brand, Equinox, has unveiled a women's health and performance programme, EQX ARC. Aimed at every life stage, the programme aims to give women precision health solutions tailored to their physiology, using certified coaches, science-backed programming, group and one-on-one fitness and curated wellness offerings. All the coaches participating complete a specialised Women's Health Certification, developed by the Equinox Fitness Training Institute and backed by Equinox's Women's Health Advisory Board. Data such as sleep, recovery, heart rate variability and hormonal patterns gained via wearables and lab-based tests through a partnership with Function Health inform a high-touch, personalised coaching approach. Progress is reviewed consistently to ensure the programmes complement the life stage and evolve. Members will have access to signature group fitness experiences such as Stronger Women, which is designed to build strength, resilience, and confidence, as well as one-on-one sessions with certified women's health coaches. A women-specific e-commerce destination by the shop at Equinox, Wellness Corner, features products curated to support health, recovery, and overall wellness. The Sleep Lab from luxury wellness brand, Equinox, is now taking bookings at the Equinox...