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Hi-Altitude Brands

Creative marketing for health brands

Marketplace Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A bachelor's degree in Business, Marketing, or a related field.
  • Three to five years of experience selling on Amazon.com or Walmart.com for an e-commerce-first consumer packaged goods brand.
  • Demonstrated success increasing sales, profitability, and market share on online marketplaces.
  • Experience leading large, complex, first-of-their-kind projects end-to-end, from strategy through launch and scale.
  • Experience with inventory management and supply chain coordination.
  • A strong understanding of lifetime value and customer acquisition cost components.
  • Experience with both Fulfillment by Amazon and Fulfilled by Merchant sales models.
  • Expertise in Excel, data analysis, and other reporting tools.
  • Expertise in Amazon Seller Central, Walmart Seller Center, advertising platforms, and analytics tools.
  • Hands-on Amazon Ads media buying experience personally building, managing, and optimizing campaigns, rather than solely overseeing an agency, with $100,000 or more in monthly Amazon ad spend.
  • Deep expertise in Amazon Ads strategy and optimization, including campaign architecture, match types, negative keyword strategy, search-term harvesting, bidding and placement optimization, and separating branded from non-branded spend.
  • Excellent English communication and interpersonal skills to collaborate effectively across teams and departments.
  • Flawless attention to detail in planning and execution of assigned tasks.
  • Ability to thrive in a fast-paced, results-driven environment with minimal supervision.

Responsibilities

  • Develop and execute marketplace strategies to drive sales growth, profitability, and brand presence in alignment with overall business goals.
  • Manage and optimize product listings using search engine optimization best practices, A/B testing, and enhanced content to improve visibility and conversion rates.
  • Implement competitive pricing strategies through demand forecasting, historical data analysis, and algorithm-driven optimizations.
  • Develop and oversee promotional campaigns such as Lightning Deals, coupons, and seasonal discounts, and analyze their effects on revenue and profitability.
  • Own Amazon Ads hands-on, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, and Walmart Connect, including account structure, keyword and bid strategy, and budget allocation; optimize for profitable new-customer growth against customer acquisition cost targets.
  • Maintain optimal stock levels in close coordination with supply chain teams to prevent stockouts, overstocking, and logistics inefficiencies.
  • Ensure compliance with marketplace policies, using Amazon Brand Registry and Walmart guidelines to maintain account health and reputation.
  • Identify, monitor, and address risks related to unauthorized sellers, counterfeit products, and minimum advertised price policy violations to protect brand integrity.
  • Manage customer interactions, including review monitoring, question-and-answer responses, and proactive reputation management, to enhance brand trust.
  • Use advanced data analytics and business intelligence tools to track key performance metrics, assess trends, and inform marketplace decisions.
  • Collaborate with marketing, operations, and product development teams to execute marketplace strategies seamlessly.
  • Monitor marketplace trends, algorithm updates, and industry best practices to maintain a competitive advantage.
  • Oversee new product launches and brand refreshes, working with creative and content teams to establish a strong marketplace presence.
  • Implement external traffic growth strategies, including influencer partnerships, affiliate programs, and targeted social media advertising, to drive incremental sales.

About the Company

Hi-Altitude Brands

Creative marketing for health brands

Hi-Altitude Brands provides marketing services focused on health and wellness. It collaborates with brands to create campaigns and experiences that connect with consumers, using quality research, technology, and data-driven insights to drive engagement and sales. The company operates with a fully remote team and offers comprehensive benefits, emphasizing employee growth, work-life balance, open communication, and a culture where each team member’s talents are valued. Led by leaders with extensive experience in marketing, direct response, and consumer services, Hi-Altitude Brands aims to help brands reach loyal customers worldwide while supporting the personal and professional success of its employees.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Los Angeles, CA
Founded
2014

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