Director – Growth Marketing
Posted on 3/28/2024
Rightway

201-500 employees

Healthcare experience simplification through technology and services
Company Overview
Rightway stands out as a leader in the healthcare industry by leveraging technology to simplify healthcare experiences for clients and members. Their competitive advantage lies in their ability to streamline complex processes, making healthcare more accessible and user-friendly. The company's culture fosters continuous learning and improvement, encouraging employees to contribute to technical advancements and industry leadership.

Company Stage

Series C

Total Funding

$238.7M

Founded

2017

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

17%

1 year growth

63%

2 year growth

94%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
SEO
Marketing
Data Analysis
CategoriesNew
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum of 8 years of experience in marketing, with at least 3 years in a people leadership role within healthcare.
  • Proven track record of developing and executing successful growth marketing strategies and campaigns.
  • Strong analytical skills and experience with marketing metrics and analytics tools, specifically Pardot.
  • Excellent leadership and team management abilities, with a passion for mentoring and developing talent.
  • Outstanding communication and interpersonal skills, capable of influencing and collaborating with stakeholders.
  • Entrepreneurial mindset, with the ability to work in a fast-paced and evolving environment.
  • Keen creative vision, with the capability to oversee design projects and campaigns.
Responsibilities
  • Develop and execute an integrated growth marketing strategy across various channels, including digital, social media, email, content marketing, SEO/SEM, and offline events.
  • Analyze market trends and competitor strategies to identify growth opportunities and refine marketing approaches.
  • Lead and mentor the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
  • Collaborate with cross-functional teams, including product development, sales, and partnerships to ensure cohesive brand messaging and optimize customer journey experiences.
  • Manage the marketing budget efficiently, allocating resources to high-impact initiatives and ensuring ROI on marketing investments.
  • Drive the adoption of marketing automation and analytics tools to measure, analyze, and report on campaign performance, making data-driven decisions to optimize growth.
  • Engage with stakeholders to report on marketing progress and align on strategic goals, acting as a dynamic leader within the organization.