Compensation Overview

ABOUT THE ROLE:

Rightway is a care navigation and pharmacy benefits platform that is changing the way healthcare is delivered for over one million members. Every day, we are driving exceptional results for our clients as we continue to go further and further upmarket. As we enter this exciting phase, we are looking for a visionary marketer to lead our commercial marketing efforts, drive growth, and expand our market presence.

As the Director of Growth Marketing, you will be responsible for drafting and executing a comprehensive marketing strategy that aligns with Rightway’s commercial goals. You will develop and lead initiatives to increase brand awareness, engage with our target audience, and drive client acquisition. Your expertise will be crucial in leveraging data-driven insights to optimize marketing efforts and achieve scalable growth.

This is a perfect opportunity for a player/coach who is excited to join an organization during a key growth period, continue to build out the commercial marketing function, and make a lasting impact.

WHAT YOU’LL DO:

• Develop and execute an integrated growth marketing strategy across various channels, including digital, social media, email, content marketing, SEO/SEM, and offline events.
• Analyze market trends and competitor strategies to identify growth opportunities and refine marketing approaches.
• Lead and mentor the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
• Collaborate with cross-functional teams, including product development, sales, and partnerships to ensure cohesive brand messaging and optimize customer journey experiences.
• Manage the marketing budget efficiently, allocating resources to high-impact initiatives and ensuring ROI on marketing investments. (I.e. Understand when to “do more with less” and when to make strategic investments for scale.)
• Drive the adoption of marketing automation and analytics tools to measure, analyze, and report on campaign performance, making data-driven decisions to optimize growth.
• Engage with stakeholders to report on marketing progress and align on strategic goals, acting as a dynamic leader within the organization.

WHO YOU ARE:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 8 years of experience in marketing, with at least 3 years in a people leadership role within healthcare.
• Proven track record of developing and executing successful growth marketing strategies and campaigns.
• Strong analytical skills and experience with marketing metrics and analytics tools, specifically Pardot.
• Excellent leadership and team management abilities, with a passion for mentoring and developing talent.
• Outstanding communication and interpersonal skills, capable of influencing and collaborating with stakeholders. (i.e., experience working with the sales team to help achieve commercial goals). 
• Entrepreneurial mindset, with the ability to work in a fast-paced and evolving environment.
• Keen creative vision, with the capability to oversee design projects and campaigns.

SALARY: $150,000-180,000  

CYBERSECURITY AWARENESS NOTICE

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. If you have any questions about a suspicious interaction with Rightway, please feel free to reach out to us at [email protected].

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:

1) We are human, firstOur humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.

2) We redefine what is possibleWe always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

3) We debate then commitWe believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a “yes, and” mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.

4) We cultivate gritChanging healthcare doesn’t happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.

5) We seek to delightHealthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members’ care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members’ success.

Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such, Rightway has determined a mandatory COVID-19 vaccination policy for all employees, in combination with other safety precautions, is the best way forward.

Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.