S

Supermetrics

Marketing data integration and reporting platform

Field Marketing Specialist

Marketing Generalist & ManagementUpdated on Nov 11
Full-time

About the Job

Requirements

  • At least 5 years of experience in B2B event marketing, field marketing, or campaign management, including a track record of managing live, in-person events.
  • Demonstrated ownership and a commercial focus, measuring success by lead quality and pipeline.
  • Ability to identify risks early and propose solutions.
  • Ability to structure event plans into timelines with milestones and deliver on time and to agreed standards.
  • Ability to make sound real-time decisions with incomplete information and remain calm under pressure.
  • Working knowledge of HubSpot and UTM tracking frameworks.
  • Use AI tools in daily work, verify outputs before use, and use only approved tools with lead data.
  • Flexibility and willingness to travel frequently across EMEA for in-person events, with capacity for increased travel as the region expands.

Responsibilities

  • Turn field event strategy into qualified leads and pipeline across global virtual programmes and EMEA in-person events.
  • Represent Supermetrics on-site at EMEA flagship shows and field activations, and serve as the first escalation point for on-site issues during assigned events.
  • Support lead delivery and the audience lifecycle for the Virtual Hands-On Lab series, and take over wider global virtual events as they grow into an always-on part of field marketing.
  • Own event and virtual-programme campaign builds end to end, within the agreed budget and with minimal supervision.
  • Evaluate event and Virtual Hands-On Lab performance, decide what to repeat, cut, or scale, and present findings in monthly performance reviews.
  • Partner with Product Marketing, Sales Engineering, Marketing Operations, Revenue Operations, and regional Sales to refine speaker readiness, lead quality, and follow-up.
  • Improve event campaign execution and how events contribute to pipeline.
  • Run booth flow, resolve vendor and staffing issues, and handle partner and sponsor logistics on site.
  • Adapt during events when interactions are not effective, resolve booth technology issues, and manage sponsor commitments when plans and actual circumstances diverge.
  • Build forms, landing pages, emails, lead capture, uploads, and tracking in HubSpot, and coordinate setup with Marketing Operations across Jira and the content management system.
  • Manage registration, reminders, attendance, and follow-up for virtual events, and diagnose and adjust when performance trends go off plan.
  • Diagnose attribution gaps and lead-routing issues with Marketing Operations and Revenue Operations to ensure event leads are clean, routed, and followed up quickly.
  • Use AI tools such as Claude to speed up campaign builds, lead preparation, and reporting, and automate repeatable work.
  • Drive assigned EMEA in-person events, own the global virtual programmes calendar, and share best practices with newer team members and regional colleagues.

About the Company

Supermetrics

Marketing data integration and reporting platform

Supermetrics collects marketing data from more than 100 platforms and brings it into one central place so teams can analyze, report, and act on their numbers without manual data transfers. It connects to sources like ad networks, analytics tools, and other data services, then automatically prepares ready-to-use reports and dashboards. This helps businesses save time and avoid building their own data integrations, with claims of about 50% faster reporting and 80% lower maintenance costs. The service is subscription-based and offers a 14-day free trial, supporting a global base of customers across 120 countries and over 200,000 companies. Compared with competitors, it stands out by offering a wide range of data sources, automated reporting, and a focus on turning marketing data into actionable insights quickly. The goal is to streamline marketing data management, improve campaign performance, and reduce the time and expense of reporting so teams can focus on optimization and growth.

Company size
201-500
Company stage
Series B
Total funding
$47.9M
Headquarters
Helsinki, Finland
Founded
2013

Recently Posted Jobs

Explore more opportunities at Supermetrics

See more jobs