Wine & Spirits Sales Representative

Description

Position Overview

MISA is hiring a Wine & Spirits Sales Representative to grow its portfolio across major on- and off-premise accounts, national chain accounts, cruise line partners, and major theme parks. You will own the full account relationship, from buyer and headquarters calls to programming, execution, and performance reviews.

The right candidate has sold beverage alcohol to chain and corporate buyers and understands how cruise lines, theme parks, hospitality groups, and national retailers select, list, and support brands. You will work closely with supplier partners, distributor teams, and internal marketing to land listings and drive depletions. Preferred location will be in the greater Orlando area.

Key Responsibilities

Major and national accounts

• Manage and grow an assigned book of major and national accounts, including chain restaurants, hotel and resort groups, casinos, airlines, sports and entertainment venues, and national/regional retail chains.

• Present new items, line extensions, and seasonal programs to corporate buyers and beverage directors, and secure menu placements, shelf listings, and features.

• Build and execute annual account plans with volume, revenue, and distribution goals.

• Negotiate pricing, programming, promotional calendars, and placement agreements within company and regulatory guidelines.

• Drive pull-through at the unit level by coordinating with distributor and field sales teams.

Cruise line accounts

• Develop relationships with cruise line beverage, procurement, and hotel operations teams.

• Secure listings across bar menus, beverage packages, specialty venues, and onboard retail and duty-free.

• Coordinate with ship chandlers, export distributors, and logistics partners on port-of-call supply, bonded inventory, and delivery schedules.

• Support onboard activations such as tastings, staff training, and branded cocktail programs.

Major theme park accounts

• Build relationships with theme park and destination resort food and beverage, procurement, and merchandising teams.

• Secure placements across park restaurants, bars and lounges, resort hotels, festival and seasonal events, and in-park retail.

• Develop custom programs such as signature cocktails, branded bars, limited-edition offerings, and food and wine festival partnerships.

• Coordinate with distributors on high-volume supply, event forecasting, and multi-venue delivery.

• Support staff training and brand activations across park and resort locations.

Account management and reporting

• Track depletions, distribution, and program results; deliver regular business reviews to buyers and leadership.

• Maintain accurate pipeline and account records in the CRM.

• Monitor competitor activity, pricing, and category trends, and share insights with marketing and supplier partners.

• Ensure all activity complies with federal, state, and international alcohol regulations (TTB, three-tier, tied-house, and cruise/export requirements).

• Represent the company at trade shows, industry events, and supplier meetings.

Qualifications

Required

• 10+ years of wine and spirits sales experience with a supplier, importer, or distributor.

• Proven track record selling to major, key, or national chain accounts at the corporate or headquarters level.

• Existing relationships with, local, regional accounts including cruise line beverage and procurement teams (e.g., Miami/Fort Lauderdale-based HQs) theme park and destination resort food and beverage teams (e.g., Orlando-area parks), and national hospitality buyers.

• Strong wine and spirits product knowledge across categories and price tiers.

• Bachelor's degree or equivalent professional experience.

• Valid driver's license and passport; must be 21 or older.

Preferred

• Wine or spirits certification (WSET Level 2 or higher, CSW, CSS, or Court of Master Sommeliers).

• Experience with CRM and depletion tools such as Salesforce, VIP, or similar.

• Bilingual (English/Spanish) a plus.

Skills

• Consultative selling and negotiation with senior buyers.

• Clear, persuasive presentations backed by sales data and category insights.

• Strong organization and follow-through across multiple accounts and stakeholders.

• Self-motivated, works independently, and thrives on hitting targets.

Travel and Work Environment

• Travel up to 40–50%, including overnight trips, headquarters visits, and occasional ship visits.

• Some evening and weekend work for events and tastings.

• Ability to lift up to 40 lbs (samples and display materials).

Compensation and Benefits

• Base salary plus commission/bonus tied to account performance.

• Health, dental, and vision insurance; 401(k); paid time off.