Product Marketing Manager
Posted on 9/22/2023

1,001-5,000 employees

Vacuum & kitchen appliances
Company Overview
At SharkNinja, their purpose is to positively impact people's lives every day in every home around the world. They work very hard to provide their consumers with high quality, exciting 5-star products that make life easier.
Consumer Goods

Company Stage


Total Funding





Needham, Massachusetts

Growth & Insights

6 month growth


1 year growth


2 year growth

Needham, MA, USA
Experience Level
Desired Skills
Growth & Marketing
  • 5-6+ years of experience in product development, product marketing, marketing, human factors engineering, or a related field, preferably at a consumer goods company
  • Bachelor's Degree (or equivalent experience) in Business, Marketing, Management, Engineering or a combination of the above
  • Prior experience hiring, managing, leading, and goal setting with team members
  • A “100% on” consumer-first perspective when it comes to introducing new products/processes or improving current products
  • Ability to effectively “manage up” by communicating your top priorities and constantly seeking feedback on your and your team's work
  • A mindset geared toward building relationships across multi-functional teams, coupled with excellent interpersonal skills
  • Highly-effective communication skills - both written (presentation/email) and in-person (ability to host succinct, effective conversations that solve problems and ability to make effective presentations to all levels of management, including SharkNinja's executive leadership team)
  • Strong project management skills, with the ability to prioritize effectively, manage multiple projects simultaneously, and stay organized in a fast-paced environment
  • A desire to learn and grow in a passionate environment. The ability to embrace transparency and shifting priorities while learning from each decision and focusing on the path forward
  • Support the Ninja business onsite in our Needham, MA headquarters with the development of successful and profitable programs for key products to ensure continued growth of the product portfolio - you will lead new product development (creation and management) of assigned product(s) from brainstorm phase through mass production, as well as partner with leadership to define the over-arching category direction to a team of product developers. You are responsible AND accountable for progressing, reporting on, and actioning your and your team's deliverables
  • Lead, manage, and grow team members within the organization - providing guidance on their assigned projects, ensuring product success, supporting professional advancement within their role and within SharkNinja, and holding them accountable to their specific job responsibilities. You will be viewed as a manager who has proficiency navigating people, conflict, and resource management
  • Define and develop product specifications, marrying consumer wants/needs, white space in the market, and new/flagship product technologies as the primary consumer advocate
  • Develop user-relevant design targets for product performance and user experience - and act as the beacon of these targets to the cross-functional team of engineers, industrial designers, and commercial marketers
  • Partner with SharkNinja's Insights & Intelligence team to develop consumer testing objectives, and implement this consumer-driven feedback into product specifications and design iterations throughout the project development cycle
  • Partner with SharkNinja's testing and quality organizations to define, develop and manage quality and performance testing procedures
  • Manage product cost structure, reporting, and cost rationalization exercises - and collaborate with supply chain, merchandising, and supply planning teams on product sourcing strategy recommendations
  • Provide direction and oversight into the creation and execution of go-to-market collateral to support product launch, including instructional material and consumer-facing product specification information
  • Provide direction and oversight into the development of product troubleshooting and “FAQs” to support a 5-star consumer experience post-purchase
  • Act as the product and/or category “expert” for cross-functional team member questions and concerns
  • Be called upon to take leadership of larger cross-functional “breakthroughs” that increase executive visibility and accelerate career growth
  • Lead us to be “RARELY SATISFIED”
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT”