Digital Senior Account Director
Posted on 1/2/2024
INACTIVE
Zeno Group

501-1,000 employees

Strategic communications & data-driven storytelling
Company Overview
Zeno Group distinguishes itself through a mastery of data-driven storytelling and strategic communications, a combination that not only advances clients' business objectives but also aims to generate a positive societal impact. Their expertise in earned media is underscored by a leadership team with deep roots in journalism and television production, which provides them with a nuanced understanding of the media landscape and an ability to adapt to its evolving nature. This focus on the intersection of media savvy and data analytics positions Zeno Group as a compelling workplace for those interested in shaping narratives that resonate in today's dynamic information environment.
Consulting

Company Stage

N/A

Total Funding

N/A

Founded

1998

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Social Media
Requirements
  • 7+ years’ experience working on multi-market and big brand accounts as an Account Director or Senior Account Director
  • Strong practical knowledge and understanding of all social channels, including Meta, LinkedIn, YouTube, X, and TikTok
  • Relevant experience with B2C and B2B digital marketing across verticals such as Tech, Health, Influencer, Corp-Rep/ESG
  • Ability to explain social and paid media data, analysis, and reporting
  • Proficiency in content creation and capturing ad-hoc content comfortably through all platforms to a high standard
  • Strong understanding and knowledge of paid amplification across all channels, with the ability to drive the execution of paid content promotion and campaign activation on key social channels (Instagram, Facebook, LinkedIn, and TikTok)
Responsibilities
  • Lead and contribute effectively to new business pitches and organic growth opportunities
  • Manage client accounts, from taking a brief and organizing the team to planning responses and activating live campaigns
  • Explain social and paid media data, analysis, and reporting
  • Craft social copy (long and shortform) and mentor more junior team members to hone their skills
  • Ensure accurate and timely contributions to key accounts: brief responses, campaign management, content plans, creative assets, campaign analysis, reporting, and more
  • Support the work of more junior members of the team, providing basic training and guidance where required
  • Manage and nurture client relationships, often being the main point of contact and contributing to client meetings, supporting the wider team in presentations, and escalating any client issues to the senior team
  • Work collaboratively across practices and internal teams and be an active advocate of digital services, contributing to internal education and explanation through regular discussion and involvement in training
  • Work closely with the Zeno design team, as well as external suppliers, making sure that briefs and timelines are communicated effectively, and outputs are to the standard required and that we push our work creatively
  • Lead on content plans, content creation, and content shoots on behalf of clients
  • Manage projects to ensure that they are delivered on time, within budget, and exceed expectations
Desired Qualifications
  • Ability to capture ad-hoc content comfortably through all platforms to a high standard and guide wider teams and clients on best practice
  • Proficiency in content creation