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Full-Time

People Analytics Lead

Updated on 9/11/2024

AppLovin

AppLovin

501-1,000 employees

Tools for mobile app growth and monetization

Data & Analytics
Consumer Software
Gaming

Compensation Overview

$119k - $198kAnnually

+ Equity + Incentive Compensation

Senior, Expert

Remote in USA

Category
Human Resources
People & HR
Required Skills
SQL
Tableau
Data Analysis
Requirements
  • 5+ years of experience in the people analytics space
  • Strong technical skills, comfortable with SQL and scripting
  • Proven experience using Tableau (or a similar tool) to deploy dashboards, visualizations & insights to stakeholders
  • Highly competent with Excel or Sheets, including lookups, filter functions, querying, and writing scripts or macros
  • Ability to synthesize complex data into simple, actionable insights
  • Internal consulting skills to understand business needs and scope requests appropriately
Responsibilities
  • Build strong relationships with our stakeholders, understand their needs, and use that to inform our people analytics roadmap
  • Build the necessary data pipeline to extract data from our systems of record and deploy it in automated, easily-accessible ways (e.g., Tableau)
  • Partner with the People Leadership team and support the Chief People Officer in preparations materials for Leadership Team and Board Meetings
  • Enable transparency and insight into our organizational health – defining key metrics, understanding insights and using these metrics & insights to compel stakeholders to action
  • Serve as an analytical subject matter expert for the myriad projects that arise within HR: bringing analytical expertise to everything from compensation planning to recruiting analytics to quantifying drivers of attrition

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Their platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. They generate revenue by automating ad placements within apps and charging for user acquisition services. By acquiring other companies like Machine Zone, AppLovin strengthens its market position and expands its technology and expertise. The goal of AppLovin is to be a comprehensive solution for mobile app developers, enabling them to effectively grow and monetize their applications.

Company Stage

IPO

Total Funding

$1.9B

Headquarters

Palo Alto, California

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

10%
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Simplify's Take

What believers are saying

  • Significant investments from entities like Norges Bank and Alpine Woods Capital Investors indicate strong market confidence in AppLovin's growth potential.
  • The partnership with Flip to launch an ad marketplace using AXON technology could open new revenue streams and expand AppLovin's market reach.
  • The Gaming App Insights report, developed with Adjust, positions AppLovin as a thought leader in mobile gaming trends and analytics.

What critics are saying

  • The highly competitive mobile app market requires continuous innovation to maintain a competitive edge.
  • Dependence on acquisitions for growth could lead to integration challenges and potential cultural clashes.

What makes AppLovin unique

  • AppLovin's AXON technology offers advanced AI-driven advertising solutions, setting it apart from competitors in the mobile ad tech space.
  • The company's acquisition strategy, including the purchase of Machine Zone, allows it to integrate new technologies and expand its service offerings.
  • AppLovin's comprehensive suite of tools for user acquisition, ad monetization, and analytics provides a one-stop solution for mobile app developers.