Vice President of Marketing
Posted on 2/16/2024
INACTIVE
When I Work

51-200 employees

Shift-based workforce management software for scheduling, time tracking,
Company Overview
When I Work stands out as a market leader in shift-based workforce management software, offering a robust, user-friendly platform that promotes fair scheduling and enhances workplace communication. The company's integrated solutions for employee scheduling, time tracking, and messaging, used by over 200,000 workplaces, streamline operations and foster productive teams. With its focus on an employee-first experience, When I Work not only simplifies scheduling tasks but also empowers employees, making every hour worked more meaningful and valuable.

Company Stage

Series B

Total Funding

$224M

Founded

2010

Headquarters

Minneapolis, Minnesota

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-6%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • 10+ years in omnimedia Customer Marketing, including 5+ years experience in B2B (or B2C) SaaS solutions
  • Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels
  • Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals
Responsibilities
  • Be accountable for revenue targets for the Self-Serve channel
  • Champion customer KPIs across the company including leads, conversions, engagement, expansion, ARPA, and revenue retention
  • Manage the full-funnel marketing team, inclusive of Demand Generation (paid and organic), Lifecycle Marketing, Brand Marketing, and Product Marketing.
  • Be the central character for go-to-market strategies for new products, new features and how we talk about our products to our customers
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, packaging and pricing, and leading Brand, Performance, Lifecycle Marketing, Sales and Client Success teams to take these to market effectively
  • Champion a data-led approach to marketing supported by well-structured hypotheses and continuous optimization leveraging learnings across the company
  • Partner closely with Product, Data, Customer Support, Sales and other company leaders to bring ideal customer experiences and interactions throughout the organization.
  • Drive longitudinal customer lifecycle planning, understanding of pain points and potential magic moments at all points in the customer life cycle
  • Oversee the selection of Marketing Technology tools that enable experiences, helping select, manage, implement and maintain tools that will deliver exceptional customer experiences.
  • Be a key contributor in the management team in the identification and prioritization of product initiatives that will help drive revenue goals for the company.