Senior Copywriter

Job Description

Job Summary:

Responsible for creating, developing, and executing descriptive and effective copy for marketing vehicles including  circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.

Job Responsibilities:

• Creates, develops, and implements descriptive and effective copy for marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
• Maintains knowledge of current copy standards and formats to consistently and effectively convey the company’s image and positioning within the marketplace.
• Collaborates with manager, designers, writers, and other marketing team members to ensure the appropriate concepts, themes, and messages are represented effectively and consistently for the business objective(s) and audience(s).
• Ensures assignments adhere to the approved brand and messaging guidelines to maintain our corporate identity.
• Communicates regularly with project management team to ensure assignments are completed on time.
• Attends meetings facilitated by business area or project initiator to understand the goals and objectives throughout the stages of a project.
• Presents assignments to business area managers/leaders and peers as needed.
• Leads the team’s more complex creative assignments and mentors other team members.

Qualifications

• Bachelor’s degree and at least 5 years of experience writing copy for marketing materials across a variety of media including collateral, catalogues, direct mail pieces, magazine ads and circular spots.
• Experience creating ad campaign concepts for various media.
• Knowledge of consumer, industry and competitive trends.
• Knowledge of brand identity guidelines and style guidelines to achieve consistent and effective messaging and corporate image in all marketing concepts.
• Experience presenting to and coordinating senior level meetings, including preparation of agendas and documents.
• Intermediate level skill in Microsoft Office 2003 or later: Word (for example: creating and modifying text styles, numbering and sorting lists, working with sections and columns, formatting tables, and using templates and using diagrams and drawing tools), Excel (for example: formatting text and borders of cells, working with workbooks and worksheets, using range names, referencing cells, sorting, and auto filtering) and PowerPoint  (for example: creating presentations, adding and removing slides, entering and formatting text, applying design templates, modifying masters, inserting graphics and objects, creating handouts).
• Willing to travel at least 10% of the time for business purposes (within state and out of state).

Preferred Qualifications :

• Bachelor’s degree in Marketing.
• Experience with InDesign.
• Experience in the indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team.

Additional Information

All your information will be kept confidential according to EEO guidelines.