Simplify Logo

Full-Time

Customer Marketing Manager

Confirmed live in the last 24 hours

Fairmarkit

Fairmarkit

51-200 employees

Optimizes procurement process for tail spend

Data & Analytics
Enterprise Software
Fintech
AI & Machine Learning
Financial Services

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or similar experience.
  • 5+ years of experience in customer marketing, product marketing or a related field, preferably in a SaaS environment.
  • Proven experience in developing and executing content strategies tailored for customer engagement and retention, including case studies, testimonials, newsletters, and other customer-focused materials.
  • Proven track record of developing and executing successful marketing campaigns that drive customer engagement and retention.
  • Strong understanding of customer journey mapping, segmentation, and personalization techniques.
  • Excellent written and verbal communication skills with the ability to create compelling content.
  • Proficiency in marketing automation platforms, in-app learning tools, and data analytics tools.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Collaborative mindset with the ability to work effectively across teams and functions.
Responsibilities
  • Develop and implement marketing strategies that enhance customer engagement and drive long-term loyalty.
  • Identify and prioritize key customer segments to tailor marketing initiatives and campaigns.
  • Create and manage high-quality content that resonates with our customers, including case studies, newsletters, webinars, and customer success stories.
  • Design and execute marketing campaigns that promote customer retention, upsell opportunities, and advocacy.
  • Collaborate with the Product and Customer Success teams to highlight new features, product updates, and best practices.
  • Work with product managers and technical writers to develop enablement materials and internal enablement regarding new products and features.
  • Develop and manage programs that foster customer advocacy, including referral programs, customer advisory boards, and testimonials.
  • Identify and nurture customer advocates who can contribute to case studies, reviews, and speaking opportunities.
  • Monitor and analyze the performance of customer marketing campaigns and initiatives.
  • Use data and insights to measure success, optimize strategies, and report on key metrics to stakeholders.
  • Work closely with Customer Success, Sales, and Product teams to align marketing efforts with customer needs and company objectives.
  • Coordinate with the Sales team to identify and act on opportunities for cross-sell and upsell.
  • Gather and analyze customer feedback to inform marketing strategies and product development.
  • Stay up-to-date with industry trends and customer needs to ensure relevant and impactful marketing initiatives.

Fairmarkit improves the procurement process by focusing on "tail spend," which includes smaller purchases that can add up significantly. The company uses machine learning to streamline sourcing, vendor identification, and automate quoting, making the bid-to-buy process faster. Its software-as-a-service (SaaS) platform helps clients manage these purchases more effectively, saving time and ensuring competitive pricing. Fairmarkit's goal is to help businesses gain better control over their purchasing activities while achieving cost savings.

Company Stage

Series C

Total Funding

$77.5M

Headquarters

Boston, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-16%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Fairmarkit's inclusion in the Inc. 5000 list for the second time highlights its rapid growth and market acceptance.
  • The recent $35.6 million Series C funding round provides substantial capital for further innovation and market expansion.
  • Clients like Blue Cross Blue Shield and Emirates Flight Catering demonstrate Fairmarkit's ability to serve large, diverse enterprises effectively.

What critics are saying

  • The procurement technology market is highly competitive, requiring continuous innovation to maintain a competitive edge.
  • Dependence on machine learning algorithms means that any flaws or biases in the technology could lead to suboptimal procurement decisions.

What makes Fairmarkit unique

  • Fairmarkit focuses on optimizing 'tail spend,' a niche yet significant area often overlooked by traditional procurement solutions.
  • The use of advanced machine learning to automate sourcing and vendor identification sets Fairmarkit apart from competitors relying on manual processes.
  • Partnerships with major players like Amazon Business enhance Fairmarkit's credibility and expand its market reach.

Benefits

Flexible working hours

Highest level of development and pure DevOps culture - top technology stack

Skilled and highly motivated teammates, passionate about technologies

Fast decision making process in a company and effective interaction between teams and departments

Possibility to improve the development process and bring your ideas, knowledge sharing between colleagues and teams

Latest MacOs work equipment (macbook)

100% salary sick leaves covering, 20 days of paid vacation

Referral program: we appreciate your recommendations and reward every successful hire

Professional trainings & courses, attendance of conferences & meetups are paid by Fairmarkit

Cute office with a cozy workplace, drinks and snacks