Full-Time

Lifecycle Marketing Manager

Posted on 8/30/2024

Fairmarkit

Fairmarkit

51-200 employees

Optimizes procurement process for tail spend

Enterprise Software
AI & Machine Learning

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or similar experience.
  • 5+ years of experience in customer marketing, product marketing or a related field, preferably in a SaaS environment.
  • Proven experience in developing and executing content strategies tailored for customer engagement and retention, including case studies, testimonials, newsletters, and other customer-focused materials.
  • Proven track record of developing and executing successful marketing campaigns that drive customer engagement and retention.
  • Strong understanding of customer journey mapping, segmentation, and personalization techniques.
  • Excellent written and verbal communication skills with the ability to create compelling content.
  • Proficiency in marketing automation platforms, in-app learning tools, and data analytics tools.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Collaborative mindset with the ability to work effectively across teams and functions.
Responsibilities
  • Develop and implement marketing strategies that enhance customer engagement and drive long-term loyalty.
  • Identify and prioritize key customer segments to tailor marketing initiatives and campaigns.
  • Create and manage high-quality content that resonates with our customers, including case studies, newsletters, webinars, and customer success stories.
  • Design and execute marketing campaigns that promote customer retention, upsell opportunities, and advocacy.
  • Collaborate with the Product and Customer Success teams to highlight new features, product updates, and best practices.
  • Work with product managers and technical writers to develop enablement materials and internal enablement regarding new products and features.
  • Develop and manage programs that foster customer advocacy, including referral programs, customer advisory boards, and testimonials.
  • Identify and nurture customer advocates who can contribute to case studies, reviews, and speaking opportunities.
  • Monitor and analyze the performance of customer marketing campaigns and initiatives.
  • Use data and insights to measure success, optimize strategies, and report on key metrics to stakeholders.
  • Work closely with Customer Success, Sales, and Product teams to align marketing efforts with customer needs and company objectives.
  • Coordinate with the Sales team to identify and act on opportunities for cross-sell and upsell.
  • Gather and analyze customer feedback to inform marketing strategies and product development.
  • Stay up-to-date with industry trends and customer needs to ensure relevant and impactful marketing initiatives.

Fairmarkit improves the procurement process by focusing on "tail spend," which includes smaller purchases that can add up significantly. Using machine learning, it streamlines sourcing, vendor identification, and automates quoting, making the bid-to-buy process faster. The company operates on a software-as-a-service (SaaS) model, allowing clients to subscribe for tools that enhance procurement efficiency. Fairmarkit's goal is to help businesses save time and money while gaining better control over their purchasing activities.

Company Stage

Series C

Total Funding

$74.5M

Headquarters

Boston, Massachusetts

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Fairmarkit's partnership with Amazon Business enhances sourcing efficiency for enterprises.
  • The $35.6 million Series C funding indicates strong investor confidence in Fairmarkit.
  • Expansion into Latin America shows growing demand for procurement solutions in emerging markets.

What critics are saying

  • Increased competition from new entrants like Zip and Tealbook in procurement technology.
  • Economic instability in Latin America could affect Fairmarkit's regional expansion success.
  • Customer data privacy concerns may lead to regulatory scrutiny impacting Fairmarkit's operations.

What makes Fairmarkit unique

  • Fairmarkit automates tail spend management, reducing manual work in procurement processes.
  • The platform uses machine learning to streamline sourcing and vendor identification.
  • Fairmarkit offers a SaaS model, providing subscription-based access to procurement optimization tools.

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Benefits

Flexible working hours

Highest level of development and pure DevOps culture - top technology stack

Skilled and highly motivated teammates, passionate about technologies

Fast decision making process in a company and effective interaction between teams and departments

Possibility to improve the development process and bring your ideas, knowledge sharing between colleagues and teams

Latest MacOs work equipment (macbook)

100% salary sick leaves covering, 20 days of paid vacation

Referral program: we appreciate your recommendations and reward every successful hire

Professional trainings & courses, attendance of conferences & meetups are paid by Fairmarkit

Cute office with a cozy workplace, drinks and snacks

INACTIVE