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Advia Credit Union

Member-focused financial services and advice

Branch Manager 2

Full-TimeUpdated on 10/23/2026
$81.7k - $98k/yr+ Branch-performance incentive
Mid
Associate's
Parchment, MI, USA
In Person
Finance & BankingRetail & Commercial Banking

About the job

Requirements
  • Three to five years of similar or related experience, including preparatory experience.
  • A two-year college degree or completion of a specialized course of study at a business or trade school equivalent to approximately 64 credit hours.
  • Spanish language proficiency is required, with proficiency testing.
  • A significant level of trust, credibility, and diplomacy is required for sensitive or confidential discussions with customers, direct and indirect reports, and outside vendors.
  • Ability to perform primarily sedentary work, occasionally lift up to 5 pounds, climb or descend stairs in an emergency, and operate routine office equipment.
  • Ability to work on a computer an average of 6–8 hours per day and work extended hours when required.
  • Regular, reliable, and timely attendance is required.
  • Ability to work indoors in a climate-controlled shared work area with moderate noise.
  • Ability to work with supervision, independently, or as part of a team; read and follow written and oral instructions; communicate clearly; and perform basic mathematical calculations accurately.
  • Ability to handle diverse personalities professionally, provide customer service with discretion, maintain composure under deadlines and fast-paced conditions, manage changing priorities, and exercise discretion with confidential matters.
  • Must comply with applicable laws and regulations, including the Bank Secrecy Act, the Patriot Act, and Office of Foreign Assets Control requirements, and follow risk-minimization policies and procedures.
Responsibilities
  • Lead the branch's operational efforts and ensure established policies and procedures are followed.
  • Oversee prompt and professional delivery of the full range of services to members and prospective members through training, development, and supervision of branch team members; the role may cover more than one branch.
  • Manage the team to maximize productivity, efficiency, and employee potential by monitoring performance, coaching, mentoring, training, and ensuring compliance with regulatory requirements, organizational mission and values, service standards, policies, and work guidelines.
  • Appraise employee performance and provide recommendations for promotion, disciplinary action, and termination, as appropriate.
  • Train, mentor, and serve as a resource for other branch and departmental managers on coaching skill development and branch operational functionality.
  • Represent the branch perspective in organizational projects, complete assigned project tasks, and contribute to branch-related project execution.
  • Oversee branch performance expectations for loan production and transaction volumes, and support regional community outreach or volunteer event organization.
  • Demonstrate proficiency in Advia products and services, coach the team to match products and services to members' needs through referrals, and grow branch deposits and loan production.
  • Represent and promote Advia in the community through educational, volunteer, and brand-building opportunities.
  • Ensure branch operations function properly, maintain adequate team coverage, resolve member requests and escalations promptly, and provide loan and account-opening coverage as needed.
  • Adhere to operational policies, procedures, and organizational guidelines.

About the company

Advia Credit Union helps members manage money by offering a range of financial services with savings, loans, and payment products designed to save members time and money. It works by providing accessible, member-focused financial solutions and advice through a cooperative model, where services are built around easing everyday money tasks. The company differentiates itself from competitors by emphasizing member advocacy and practical financial advantages—focusing on quick, easy, and value-driven options rather than flashy features. Its goal is to maximize the financial value for members by helping them make smarter financial choices and access favorable terms through its innovative, member-centered solutions.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Kalamazoo, Michigan

Founded

1938

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Simplify's Take

What believers are saying

  • Advia launched ScribeUp bill management in February 2026, deepening daily digital engagement.
  • June 2026’s Spanish-language VTM at El Concilio expands reach in Kalamazoo.
  • Promo CDs, HELOC discounts, and mortgage offers should attract deposits and loan demand.

What critics are saying

  • Upstart personal lending ties Advia’s credit growth to an external AI platform’s performance.
  • Competitive pressure from Ally, Discover, and local banks will erode deposit pricing by 2027.
  • A recession-driven credit spike would hit consumer lending margins and delay the Kenosha rollout.

What makes Advia Credit Union unique

  • Advia spans Michigan, Wisconsin, and Illinois, pairing branches with digital banking and VTMs.
  • Its 2024 NorthSide acquisition and 2026 Kenosha branch show disciplined Midwest expansion.
  • Advia markets fee-light savings, mortgages, and financial coaching, reinforcing member-first positioning.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Tuition Reimbursement
  • Professional Development Budget
  • Wellness Program

Company News

PR Newswire
Dec 6th, 2024
Super Auto App Way.Com And Advia Credit Union Partner To Ease The Burden Of Costly Car Expenses

FREMONT, Calif., Dec. 6, 2024 /PRNewswire/ -- From high-interest car loans to rising repair bills, car expenses cause tremendous stress when consumers try to balance already high living costs. That is where Advia Credit Union and Way.com are hoping they can help

PYMNTS
Dec 6th, 2024
Ncino’S Weak Guidance Sends Fintech Ipo Index 1.6% Lower

The broader tech-heavy NASDAQ was 1.1% higher through the last five sessions, while the Dow hit a record before backing off a bit. But the FinTech IPO Index saw the inverse of that momentum, sliding 1.6%. Toast and nCino Lead to the Downside

StockTitan
Dec 4th, 2024
Advia Credit Union Selects Upstart for Personal Lending

Advia Credit Union, a major credit union with $3 billion in assets and nearly 200,000 members across Michigan, Wisconsin, and Illinois, has partnered with Upstart (NASDAQ: UPST) to expand its personal lending services.

Crain's Grand Rapids Business
Oct 1st, 2024
Advia Credit Union buys Chicago-area community bank

Advia Credit Union closed today on the acquisition of a Chicago-area community bank.

Advia Credit Union
Oct 1st, 2024
Advia Credit Union Grows Stronger in Illinois with Completed Purchase of NorthSide Community Bank

Advia Credit Union is pleased to announce that its merger with NorthSide Community Bank, headquartered in Gurnee, Illinois, is now official as of October 1, 2024. This collaboration marks a new chapter in Advia’s growth, bringing additional opportunities to members in northeastern Illinois.