Full-Time

Engagement Strategist

H+W

Posted on 8/29/2024

Grey NY

Grey NY

1,001-5,000 employees

Advertising and marketing solutions provider

Consulting
Consumer Goods

Compensation Overview

$65k - $90kAnnually

Junior, Mid

New York, NY, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Communications
Marketing
Requirements
  • High level of language and communication skills
  • A foundational knowledge of engagement and digital marketing and eagerness to learn more
  • Understanding of customer funnels and how digital platforms play a role within the experience
  • Ability to know a great idea when you see it, and the desire to learn how to make it better
  • 1-3 years in advertising or related industry
Responsibilities
  • Proactively coordinate and assist on delivering engagement strategy and tactical recommendations for multiple brands at a time
  • Assist in the development of integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage target audiences while aligning with client objectives
  • Articulate insights, partnering with senior members of the Engagement team, to provide a point of view for team discussion
  • Actively participate in a variety of client-facing meetings and proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
  • Demonstrate creative, innovative, and flexible thinking in strategic approach, tactical deliverables, and in client presentations
  • Translate consumer insights into persona journey creation and assist senior staff in creating data-driven customer personas and customer journeys
  • Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
  • Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies

Grey Global Group is an advertising and marketing organization based in New York City, established in 1917. The company focuses on creating impactful brand experiences that engage consumers across various platforms. Grey offers a range of services, including digital marketing, brand strategy, and creative solutions, to help businesses enhance their visibility and meet their marketing goals. Unlike many competitors, Grey has a strong global presence, serving clients in 96 countries and working with a significant portion of Fortune 500 companies. The company's goal is to solve business challenges through creativity, ensuring that their clients achieve effective and lasting consumer engagement.

Company Stage

N/A

Total Funding

$7.8M

Headquarters

New York City, New York

Founded

1917

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on sustainability in advertising campaigns.
  • Rise of AI-driven personalization in marketing enhances consumer experiences.
  • Growing popularity of short-form video content reshapes advertising strategies.

What critics are saying

  • Loss of key personnel could impact client relationships and creative output.
  • Potential loss of long-term clients like Pringles poses revenue risk.
  • Increased competition from emerging agencies like Futura Collective.

What makes Grey NY unique

  • Grey has a rich history of creativity since 1917.
  • Operates in 96 countries, serving one-fifth of Fortune 500 companies.
  • Affiliated with WPP, enhancing its global market presence.

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