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Full-Time

Engagement Strategist

H+W

Confirmed live in the last 24 hours

Grey NY

Grey NY

1,001-5,000 employees

Consulting
Consumer Goods
Entertainment

Compensation Overview

$65k - $90kAnnually

Junior, Mid

New York, NY, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Communications
Marketing
Requirements
  • High level of language and communication skills
  • A foundational knowledge of engagement and digital marketing and eagerness to learn more
  • Understanding of customer funnels and how digital platforms play a role within the experience
  • Ability to know a great idea when you see it, and the desire to learn how to make it better
  • 1-3 years in advertising or related industry
Responsibilities
  • Proactively coordinate and assist on delivering engagement strategy and tactical recommendations for multiple brands at a time
  • Assist in the development of integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage target audiences while aligning with client objectives
  • Articulate insights, partnering with senior members of the Engagement team, to provide a point of view for team discussion
  • Actively participate in a variety of client-facing meetings and proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
  • Demonstrate creative, innovative, and flexible thinking in strategic approach, tactical deliverables, and in client presentations
  • Translate consumer insights into persona journey creation and assist senior staff in creating data-driven customer personas and customer journeys
  • Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
  • Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies

Company Stage

N/A

Total Funding

$7.8M

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • The merger offers employees opportunities to work on a diverse range of projects that blend creativity and digital innovation.
  • Being part of a globally recognized entity like AKQA Group can enhance career prospects and provide international exposure.

What critics are saying

  • The integration process between Grey and AKQA could lead to cultural clashes and operational inefficiencies.
  • Employees may face uncertainty and job insecurity during the transition period of the merger.

What makes Grey NY unique

  • The merger of Grey and AKQA creates a unique entity, AKQA Group, that combines Grey's creative expertise with AKQA's digital innovation, setting it apart from traditional advertising agencies.
  • Operating in over 50 countries, the newly formed AKQA Group has a global reach that few competitors can match.