Simplify Logo

Full-Time

Lifecycle Marketing Manager

India & Europe

Confirmed live in the last 24 hours

Amaze Software

Amaze Software

51-200 employees

Digital experience tool for marketing creation

Consumer Software
Consumer Goods

Senior, Expert

United States

Hybrid remote/in-office with multiple office spaces in the U.S.

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Marketing
Data Analysis
Requirements
  • 5+ years of experience in lifecycle marketing, customer retention, or a related role.
  • Strong understanding of global audiences, specifically in India and UK
  • Proven experience in developing and executing successful customer lifecycle and retention strategies.
  • Strong understanding of customer segmentation, behavioral targeting, and personalization techniques.
  • Experience with Hubspot is preferred but not required.
Responsibilities
  • Develop and implement comprehensive lifecycle marketing strategies that drive customer acquisition, engagement, retention, and loyalty within the India and Europe/UK regions
  • Create and manage multi-channel campaigns (email, push notifications, in-app messaging, SMS, etc.) tailored to different customer segments and lifecycle stages of our India and Europe creators and fans.
  • Design and execute onboarding programs to improve user activation and early engagement.
  • Monitor and analyze customer data and campaign performance to identify trends, opportunities, and areas for improvement.
  • Collaborate with product, analytics, and customer success teams to develop and optimize customer journeys that increase retention and lifetime value (LTV).
  • Develop and test personalized marketing campaigns to drive cross-sell, upsell, and retention efforts.
  • Use segmentation and customer insights to deliver targeted, relevant communications that enhance the customer experience.
  • Work closely with the content team to develop engaging and relevant messaging for different customer segments.
  • Utilize marketing automation tools to create workflows that nurture customer relationships and drive desired actions.
  • Report on key lifecycle marketing metrics (e.g., churn rate, retention rate, LTV, engagement metrics) and present findings to stakeholders.
  • Stay up-to-date with industry trends and best practices in lifecycle marketing to continuously improve strategies.

Amaze provides a digital experience tool that enables users to create visually appealing landing pages for marketing purposes. The platform features a drag-and-drop editor and a wide selection of professionally designed templates, allowing users to customize their pages without needing technical skills. This makes it accessible for anyone to design and publish pages quickly, including link in bio pages, selling pages, and ad pages. Amaze stands out from competitors by focusing on ease of use and affordability, ensuring that even those with minimal experience can showcase their products and services effectively online. The goal of Amaze is to empower users to enhance their online presence and drive engagement and sales.

Company Stage

Series A

Total Funding

$43.6M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

12%

1 year growth

9%

2 year growth

47%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $4.3 million equity investment will enable Amaze to aggressively expand and accelerate product development, promising significant growth opportunities.
  • Integration with TikTok and acquisition of Spring's 5.5 million creator stores can substantially increase Amaze's user base and market presence.
  • Partnerships with major retailers like Sam's Club highlight Amaze's potential to revolutionize the digital experience and customization market.

What critics are saying

  • The competitive landscape of digital experience tools is crowded, requiring Amaze to continuously innovate to maintain its edge.
  • Rapid expansion and integration of new acquisitions may pose operational and cultural challenges.

What makes Amaze Software unique

  • Amaze offers a user-friendly drag-and-drop editor and hundreds of professionally designed templates, making it accessible even to those with little to no technical expertise.
  • The integration with TikTok and acquisition of Spring positions Amaze uniquely within the creator economy, enhancing its reach and functionality.
  • Amaze's collaboration with Sam's Club to power their photo and customization services showcases its capability to handle large-scale, trend-reactive personalized product libraries.