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Publicis Groupe

Runs advertising and digital transformation services

Senior Social Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

  • Advanced expertise in two or more social platforms, such as Facebook, Twitter, Snapchat, Pinterest, TikTok, LinkedIn, Reddit, or Sprinklr.
  • Prior training in digital branding or performance campaigns.
  • In-depth knowledge of social platforms and the media landscape, with the ability to operate as an in-agency expert.
  • Intermediate Excel knowledge.
  • Strong communication, analytical, and attention-to-detail skills.
  • Teamwork and client-orientation skills to help the team grow.

Responsibilities

  • Monitor and optimize social media campaigns for global clients and their business key performance indicators in direct collaboration with agencies.
  • Identify client growth opportunities proactively and take action to realize them.
  • Assist with social and digital media training sessions.
  • Oversee the development and rollout of social media best practices and ensure adherence.
  • Prepare for, train for, and certify in career development while completing daily tasks.
  • Develop and maintain client relationships through strong client service.
  • Provide clients with recommendations and optimization strategies aligned with their objectives.

Desired Qualifications

  • Knowledge of search engine marketing.
  • Strong knowledge in one or two of the following fields: community management, media planning, media buying, or creative strategy.
  • Experience with ad-serving tools such as GCM or Sizmek.
  • Experience with bidding-management tools such as Marin, Kenshoo, or 4C.
  • Experience with verification tools such as IAS or MOAT.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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