Full-Time

VP – Multicultural Marketing

Confirmed live in the last 24 hours

Zeno Group

Zeno Group

501-1,000 employees

Communications agency specializing in PR

Data & Analytics
Consulting

Compensation Overview

$95k - $156kAnnually

Senior, Expert

Chicago, IL, USA

Hybrid position based in Chicago.

Category
PR & Communications
Growth & Marketing
Requirements
  • 8-10 years' experience at agency or in-house, with a primary expertise in multicultural earned media and earned strategy
  • A proven track record of leading large-scale communications campaigns at the strategic and executional level
  • An ability to conceptualize media-worthy campaigns from initial ideas and brainstorms – and the ability weigh in quickly on what is considered 'mediable' to Black, Hispanic/Latino, Asian and LGBTQ+ communities
  • A robust portfolio of secured recent media coverage across top-tier multicultural publications and outlets including national, local, broadcast, print, digital mediums
  • Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders
  • An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities
  • Media training experience for client spokespeople, from C-suite to celebrities and other brand partners
  • A leading-edge knowledge of how multicultural communication strategy works today
  • Solution-oriented, collaborative, go-getter mentality with the ability to thrive amid ambiguity
Responsibilities
  • Lead the development and execution of multi-channel communication strategies for a range of clients (e.g. consumer, corporate, tech, hospitality, healthcare, etc.) with a specific expertise in multicultural communication
  • This role will be expected to deliver results across the board, securing multicultural media coverage while also helping strengthen multicultural strategy executions savviness of account teams and clients
  • It is expected that this person will bring a strong roster of top-tier and cross-category media and/or partner contacts to Zeno (i.e., HBCU’s, NAACP, CBC, Blavity, Black News Channel, Race & Culture Units at General Market Outlets, Essence Magazine, Vice, Out Magazine, HypeBeast, Complex, People En Espanol and Ebony) and have the ability to build new relationships where needed
  • Have a pulse on the multicultural audience landscape, insider knowledge and ability to unearth strategic opportunities for our clients across the board

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop creative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainer agreements. Zeno Group stands out from competitors by embracing unexpected ideas and ensuring their strategies lead to measurable results. The company's goal is to help brands engage their audiences and achieve their business objectives through innovative communication.

Company Stage

Seed

Total Funding

N/A

Headquarters

Town of Southampton, New York

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
  • AI-driven analytics tools provide deeper insights into consumer behavior and campaign effectiveness.
  • Short-form video content on TikTok offers new opportunities for creative storytelling.

What critics are saying

  • Increased competition from digital-first agencies leveraging advanced analytics and AI.
  • Potential backlash from controversial campaigns like the Oscar Mayer Wienermobile collaboration.
  • Rapid evolution of social media platforms may impact digital marketing strategy effectiveness.

What makes Zeno Group unique

  • Zeno Group uses data-driven strategies for impactful communication solutions.
  • The company leverages new media platforms like TikTok for unique audience engagement.
  • Zeno Group's fearless pursuit of the unexpected sets it apart in the PR industry.

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