Senior Merchandise Planner
About the job
- A bachelor's degree in Supply Chain Management, Operations Management, Business Analytics, or a related field.
- At least 5–6 years of experience in Merchandise Planning, Demand Planning, Inventory Management, or Product Management; experience in the FMCG and retail industries is preferred.
- Experience with enterprise resource planning and material requirements planning systems.
- Experience with business intelligence tools; knowledge of Tableau is preferred.
- Advanced Excel skills, including macros and Visual Basic for Applications.
- Written and verbal communication skills in both English and Chinese; Cantonese is an advantage.
- Ability to clearly and effectively convey complex information.
- Passion for production and operations.
- Self-motivation, agility, and comfort working in a dynamic environment.
- Drive the end-to-end open-to-buy planning process and build merchandise plan frameworks by category and channel to balance sales growth, margin targets, and inventory health.
- Own the assortment plan and merchandise mix by analyzing daily, weekly, monthly, and seasonal sales reports; maximize profitability and explore sales potential while managing stock-keeping unit efficiency, including analyzing sales data to recommend the optimal number of new stock-keeping units to launch.
- Collaborate with country, retail, and marketplace teams to forecast sales and plan material replenishment, and manage and report material shortages, excesses, and key performance indicators.
- Work with product development and procurement teams to track deliveries and restock dates, and partner with product, marketing, and product development teams on new product introductions and phase-outs.
- Validate forecasts, assess accuracy, perform root cause analysis, and implement corrective actions to enhance information flow and transparency.
- Improve material allocation procedures, systems, and policies, while supporting data presentations.
- Assist with ad hoc projects and new initiatives.
- Experience in the fast-moving consumer goods and retail industries.
- Knowledge of Tableau.
- Cantonese language skills.
About the company
CASETiFY makes protective, stylish tech accessories such as phone cases, AirPods cases, and iPad cases. These products are sold directly to consumers through casetify.com, and the company collaborates with artists and designers to offer exclusive, customizable designs. The accessories pair practical protection with fashion-forward artwork, and customers can personalize many designs. CASETiFY distinguishes itself through its wide range of artist collaborations, a strong online presence, and a direct-to-consumer model, along with customer-friendly policies like a 10-day no-questions-asked return/exchange window and a 6‑month warranty on select items. The company also engages in philanthropic efforts to support mental health initiatives. Its goal is to blend technology, art, and fashion into globally available, personalized protective accessories while expanding its design partnerships and maintaining customer trust.
Company Size
501-1,000
Company Stage
Series A
Total Funding
N/A
Headquarters
Kwun Tong District, Hong Kong
Founded
2011
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Simplify's Take
What believers are saying
- September 2026 iPhone 18 launches refresh CASETiFY's highest-volume product cycle.
- The G-DRAGON MAKE iT YOURS collection expands purchases beyond cases into charms and luggage.
- Store customization remains fast, with many CASETiFY Studios printing orders in about 30 minutes.
What critics are saying
- A May 12, 2026 Illinois lawsuit attacks CASETiFY's recycled-material marketing as deceptive.
- Counterfeiters prompted fresh enforcement litigation in 2026, proving brand equity remains easily imitated.
- Apple's iPhone Duo may break MagSafe-wallet economics, compressing CASETiFY's accessory attach rates.
What makes CASETiFY unique
- CASETiFY sells customizable, artist-led cases through 70-plus global retail studios.
- Its Impact Case surpassed 19 million units sold worldwide by September 2026.
- The company turns phone accessories into collectible lifestyle objects with G-DRAGON and Hello Kitty.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Vacation
Paid Holidays
Growth & Insights and Company News
6 month growth
14%1 year growth
14%2 year growth
14%Kojima Productions Casetify collection launches October 15. Kojima Productions and accessory manufacturer Casetify will launch a collaborative lineup of smartphone cases and gear on October 15, 2026, marking milestone anniversaries for both companies. Key points * Casetify launches a Kojima Productions collaboration worldwide on October 15, 2026. * The lineup marks the 10th anniversary of Kojima Productions and Casetify's 15th anniversary. * Lead artist Yoji Shinkawa designed three phone cases and 12,000 limited collectible cards. * Accessories include a wearable Death Stranding Q-Pid wristlet and a Dollman plush keychain. The release commemorates the 10th anniversary of Kojima Productions alongside Casetify's 15th anniversary. The drop brings visual elements and iconography from Death Stranding directly to mobile hardware, offering specialized protection and wearable charms for gaming enthusiasts. Phone cases designed by Yoji Shinkawa. The core lineup features three mobile cases designed by Kojima Productions lead artist Yoji Shinkawa, widely recognized for his visual work across the studio's portfolio and the Metal Gear series. The designs feature specialized materials and custom hardware finishes: * Yoji Shinkawa Original Design: A 3D crafted aluminum case * Yoji Shinkawa Art Edition: From Sapiens to Ludens design featuring a gold camera ring * Ludens Emblem: A textured carbon fiber case Each design highlights the studio's studio mascot, Ludens, alongside mechanical styling cues characteristic of Shinkawa's production art. Death Stranding accessories and wearables. Beyond protective cases, the collection introduces several companion accessories inspired by the Death Stranding universe. Central to the lineup is a Q-Pid wristlet, modeled after the identification necklace worn by protagonist Sam Porter Bridges. Users can attach the Q-Pid wristlet directly to compatible smartphone cases or wear it on the wrist as an independent accessory. The lineup also incorporates a plush keychain depicting Dollman, the miniature companion featured in Death Stranding 2: On the Beach. Additional items include a Ludens Gold Disc, a Ludens Duck, and a molded Kojima Productions emblem charm. Collectible cards and priority access details. Shoppers will also have access to limited-edition collectible art cards illustrated by Shinkawa. Production is capped at 12,000 cards worldwide. The cards will not be sold individually; instead, Casetify will distribute them as promotional bonuses with qualifying orders from the collection. Customers can join the waitlist through the Casetify Kojima Productions page to receive priority access hours ahead of the general rollout. The collaboration goes live for public purchase worldwide on October 15, 2026.
Kojima partners with Casetify: Death Stranding fans can now carry Q-Pids on their phones. Casetify will launch a new Hideo Kojima-powered collection on October 15, 2026, marking the studio's 10th anniversary and the brand's 15th. Every item in the debut set is stamped with Kojima Productions' signature, featuring 3D-crafted aluminum cases, gold-ringed Art Edition cases, and carbon-fiber Ludens emblems designed by Yoji Shinkawa, the artist behind Metal Gear and Death Stranding. Discover more Try New Games Beyond phones, the range includes the Death Stranding-inspired Q-Pid wristlet, a plush Dollman keychain from Death Stranding 2: On the Beach, a Ludens Gold Disc, a Ludens Duck, and the Kojima Productions emblem, all offering ways to channel Sam Bridges. Fans that purchase any collection piece receive a limited-edition set of 12,000 collectible cards, all rendered by Shinkawa and unavailable separately. Pre-orders open as a priority access waitlist on Casetify's website, guaranteeing early availability before the global launch on the 15th of October. Will the Q-Pid accessory or one of the signature smart-phone cases become your next coveted gear? Let Free Game Tips know in the comments below. As collectors gear up for the 2026 launch, the intricate partnership promises a tangible link between Kojima's narrative worlds and everyday tech.
Casetify's new Hello Kitty Y2K collection just launched: Where to buy exclusive collection. Casetify reunites with Hello Kitty for a Y2K-inspired tech accessories collection. on September 29, 2026 All products featured here are independently selected by its editors and writers. If you buy something through links on its site, Mashable may earn an affiliate commission. Credit: Casetify / Sanrio
CASETiFY launches iPhone 18 accessories & new cases. Thu, 24th Sep 2026 (Today) CASETiFY has launched a new accessories collection for Apple's iPhone 18 range, along with products for AirPods 5 and new personalisation options. The collection focuses on several existing case families updated for Apple's latest handset series. In Australia, case prices range from AUD $68.99 to AUD $214.99, while accessories are priced between AUD $30.99 and AUD $92.99. Leading the collection is the Impact Case, CASETiFY's best-selling case, with more than 19 million units sold worldwide. It has been tested for drop protection up to 8.2 ft and to 4x Military Standard 810G, and supports MagSafe and wireless charging. The Ultra Impact Case sits above it in the range and features redesigned rounded corners and internal air-cell structures. It has been tested for drops up to 11.5 ft and to 6x Military Standard 810G. Both the Impact and Ultra Impact lines are also available in Ring Stand versions. These include a built-in metal camera ring stand that adjusts up to 150° and uses a screwless hinge mechanism. The launch also includes the Ripple Case, one of CASETiFY's better-known designs. Made from soft-touch silicone, it has been tested for drop protection up to 6.6 ft and to 3x Military Standard 810G, and comes in Black, White, Banana, Dusty Blue, Blush Pink and Fig. The higher-protection Bounce Case remains in the line-up for customers seeking greater impact resistance. It has been tested for drops up to 21.3 ft and to 7x Military Standard 810G, and features Expanded Bounce Corners and a TesseLock design. CASETiFY is also broadening the materials used in the range. The Alloy Ripple Case adapts the Ripple design in aluminium, while the Cloud Case uses a quilted form with padded edges and tested drop protection up to 6.6 ft. Accessory push Beyond phone cases, the launch expands CASETiFY's accessory range. The line includes a Ripple Wallet, Grip Stands, Loop Grips, Jelly Wristlets and Bow Charm Wristlets, as well as other charm-compatible wrist straps in a wider mix of textures and colours. A separate case line for Apple's iPhone Duo is due to follow, and a waitlist is already open. The move suggests CASETiFY is positioning itself to respond quickly to new hardware formats as smartphone makers widen their device portfolios. CASETiFY describes itself as a global tech and lifestyle brand headquartered in Los Angeles and Hong Kong. It says it operates more than 70 retail shops and has built its business around customisable accessories and collaborations with artists, brands and public figures. The launch highlights how accessory makers continue to use each annual smartphone cycle to refresh product lines with a mix of cosmetic changes, new materials and durability claims. In a maturing handset market, those add-on sales remain an important source of repeat spending from consumers upgrading devices or changing cases more often than phones.
CASETiFY upgrades its best-selling cases for the iPhone 18 launch. With Apple's unveiling of the iPhone 18 Series, global tech and lifestyle brand CASETiFY introduces its latest collection of tech accessories, bringing together tested protection, refined design, and personal style. The iPhone 18 collection evolves some of CASETiFY's most popular case designs through elevated silhouettes, refined finishes, and updated protection features, while expanding its accessory ecosystem with new straps, charms, and MagSafe-ready add-ons, and fresh options for AirPods 5. The collection is available beginning September 10 on CASETiFY. Adding to the excitement, this launch also introduces a case lineup designed for the revolutionary iPhone Duo that will follow closely behind with the CASETiFY waitlist already live. Leading the collection is the iconic Impact Case, CASETiFY's best-selling case with over 19 million units sold worldwide. Combining a slim, lightweight profile with everyday protection, Impact features an internal EcoShock(TM) design engineered to help absorb and disperse force, reinforced by Duo-Lock by CASETiFY(TM) bonding. The case is tested for drop protection up to 8.2 ft. and to 4x Military Standard 810G. A scratch-resistant Glaze finish helps protect prints from day-to-day wear, while a raised bezel, precision-engineered camera control button, and MagSafe and wireless charging compatibility bring added functionality to the design. Building on the Impact family, the Ultra Impact Case introduces redesigned, more rounded corners for a comfortable and secure feel in hand. Its reinforced corner structures feature internal air-cell structures designed to help cushion hard impacts, with the case tested for drop protection up to 11.5 ft. and to 6x Military Standard 810G. With a slimmer profile, a wide range of design options, and MagSafe compatibility, Ultra Impact offers enhanced protection and functionality while retaining CASETiFY's focus on personal expression. Both the Ultra Impact and Impact Cases are also available in Ring Stand variations, adding hands-free functionality through a built-in metal camera ring stand that adjusts to 150°. The screwless hinge mechanism is engineered for durability and stable hands-free viewing. Alongside the Glaze backplate, select models are available in Glitter and Mirror finishes, with Mirror adding a reflective surface for quick checks and touch-ups on the go. The Ripple Case brings CASETiFY's award-winning design to the iPhone 18 lineup with a sculptural silhouette made for everyday style. Crafted from soft-touch silicone, Ripple features signature rippled edges and gently puffed corners that combine a distinctive tactile feel with added protection. The case is tested for drop protection up to 6.6 ft. and to 3x Military Standard 810G, with raised bezels for added coverage around the camera lens and full MagSafe compatibility. Available in Black and White alongside new Banana, Dusty Blue, Blush Pink, and Fig colourways, Ripple expands its palette for a more expressive look. Already a celebrity-loved favourite, the Ripple Case embodies understated elegance with a contemporary edge. For those seeking CASETiFY's highest level of drop protection, the Bounce Case features signature Expanded Bounce Corners and proprietary TesseLock(TM) design, engineered to help absorb and disperse force. Equipped with enhanced Duo-Lock by CASETiFY(TM) bonding, Bounce is tested for drop protection up to 21.3 ft. and to 7x Military Standard 810G. A scratch-resistant matte backplate adds durability for daily use, while its tactile finish and ergonomic shape help provide added holding stability. The iPhone 18 collection further expands CASETiFY's design offering with the Alloy Ripple Case, which reimagines Ripple's signature sculptural design in aluminum for a refined metallic finish. Featuring EcoShock(TM) design and Duo-Lock by CASETiFY(TM) bonding, Alloy Ripple is tested for drop protection up to 8.2 ft. and to 4x Military Standard 810G. The Cloud Case exaggerates a quilted silhouette in the same soft-touch material of the Ripple Case, creating pillowy bumpers that combine a comfortable feel in hand with drop protection tested up to 6.6 ft. Together, these cases underscore CASETiFY's commitment to innovation, giving consumers more ways to choose the balance of design, functionality, and tested protection that suits their everyday needs. To round out the new collection, CASETiFY is offering a diverse range of lifestyle accessories. This includes functional add-ons like the Ripple Wallet, alongside various Grip Stands and Loop Grips. Customers can also personalise their devices with Jelly Wristlets and Bow Charm Wristlets amongst other fashionable charm-compatible wrist straps, now offered in a broader selection of textures and colours. Pricing for the iPhone 18 case lineup starts at £43 and, while the accompanying accessories start from £19. For more information, visit CASETiFY.com and follow along on Instagram, TikTok, and YouTube.