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Full-Time

Director/Sr. Director

Digital Media

Posted on 6/18/2024

Rag & Bone

Rag & Bone

501-1,000 employees

Designer clothing with a New York vibe

Consumer Goods

Compensation Overview

$170k - $195kAnnually

Senior, Expert

New York, NY, USA

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Marketing
Requirements
  • 8+ years of digital media experience – preferably within the fashion and apparel space
  • Proven experience working across the entire digital media landscape (channels and platforms)
  • Proven experience and strong comfort level planning both brand and performance media
  • Translates quantitative and qualitative data / insights into impactful media strategies and tactics
  • Balances creative and analytical thinking while being customer-focused in a way that aligns with brand voice
  • Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment
Responsibilities
  • Assess current digital media activities and recommend quick wins and longer-term opportunities for performance improvements
  • Own digital media budget and create monthly spend plan across channels and program to meet business objectives
  • Refine and / or revamp current digital media strategies / plans to coincide with business objectives and brand mandates
  • Continuously monitor, analyze and enhance campaigns across all channels to maximize ROI and other pertinent KPIs
  • Partner with rag & bone Creative and Marketing teams on advertising creative / messaging that maximizes business impact and consumer engagement
  • Develop and execute test & learn plan to ensure that media plan modifications will generate expected results and to experiment with new media channels
  • Collaborate with agency partner to ensure that media strategy / plan has been properly executed across channels and guiding them to deliver expected results
  • Collaborate with agency on all ongoing reporting and analysis; share key findings and recommended optimizations with rag & bone executive team
  • Maintain pulse on industry trends and publisher / platform modifications; communicate updates to cross-functional teams and identify how it relates to rag & bone business

rag & bone offers a dynamic workplace environment tailored for those passionate about fashion. As a leader in blending classic tailoring with contemporary urban style, this company provides a solid platform for career development in the fashion industry. With 35 stores globally and a dedication to quality, working here means contributing to a brand distinguished by its sophisticated yet edgy aesthetic, well-suited for trendsetters and style connoisseurs.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York, New York

Founded

2002

Growth & Insights
Headcount

6 month growth

3%

1 year growth

1%

2 year growth

3%