Social Media Specialist

**This is a part-time position. Part-time employees enjoy many of our onsite perks and amenities. Please note that certain employment benefits listed at the end of this posting apply to full-time positions only.**

We are seeking a creative and strategic Social Media Specialist to join the Content & Community team at Trove Brands. As a Social Media Specialist, you will be responsible for developing and implementing a comprehensive social media strategy for Whiskware. Your role will consist of strategizing and concepting content, analyzing performance metrics, and working cross-functionally with our creative and digital partners to drive brand awareness and growth for our various social channels.

Key Responsibilities: 

• Develop and execute a results-driven social media strategy aligned with the brands goals and target audience.
• Research and stay up-to-date with industry trends and best practices to ensure a competitive edge.
• Collaborate with our creative team to concept and create high-quality, engaging, and relevant content for various social media platforms.
• Curate and share user-generated content and industry-related posts.
• Develop a content calendar to ensure consistent posting and campaign execution.
• Manage and maintain the company's presence on key social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and others.
• Respond to comments, messages, and engage with followers in a timely and professional manner.
• Monitor and moderate user-generated content and ensure it aligns with company guidelines.
• Be prepared to handle and resolve any potential social media crises or negative comments in a professional and tactful manner.
• Analyze key performance metrics (e.g., engagement, reach, conversion rates) and use data to optimize and adapt social media strategies.
• Provide regular reports on social media performance and insights to inform decision-making.
• Build and engage with an online community, foster relationships with followers, and cultivate brand loyalty.
• Collaborate with our ambassador and affiliate team to assist in the execution of influencer marketing strategies.

Required Qualifications: 

• Proven 1-3 years of experience in social media marketing, preferably in a professional setting.
• Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture.
• Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more.
• A keen eye for design aesthetics and the ability to create visually compelling content.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Passion for social media and staying up-to-date with the latest trends and platform updates.

Desired Qualifications:

• Bachelor's degree in Marketing, Communication, Digital Media, or a related field (preferred but not mandatory).
• If you have a passion for social media, a creative approach to digital marketing, and a desire to make a meaningful impact on our brand's online presence, we invite you to apply to join our team as a Social Media Specialist and contribute to our success in the exciting world of social media marketing.