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Recorded Future

Machine-readable threat intelligence with VAR partnerships

Director Field Marketing Americas

Marketing Generalist & ManagementPosted on Nov 10
Full-timeBoston, MA, USA

About the Job

Requirements

  • At least 10 years of B2B marketing experience in the security space, including significant experience leading field marketing teams.
  • Proven success supporting enterprise sales organizations and delivering measurable pipeline and revenue impact.
  • Experience developing regional marketing strategies across multiple markets, ideally including North America, Latin America, and Public Sector.
  • Strong experience building metrics-based marketing frameworks and reporting methodologies.
  • Deep understanding of enterprise software as a service, cybersecurity, threat intelligence, or related technology markets.
  • Demonstrated ability to influence executive stakeholders and drive cross-functional alignment.
  • Experience with account-based marketing, territory planning, partner marketing, and integrated campaign execution.
  • Strong analytical and operational mindset with expertise in marketing performance measurement.
  • Experience managing distributed teams and balancing the needs of distinct regional and market segments.
  • Proficiency with customer relationship management and marketing automation platforms such as Salesforce, Marketo, or similar technologies.

Responsibilities

  • Develop and execute a scalable Americas field marketing strategy aligned to corporate revenue goals and the priorities of North America, Latin America, and Public Sector sales teams.
  • Build integrated regional and territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation.
  • Partner directly with Americas sales leaders and Account Directors to align marketing programs with territory plans, target accounts, and whitespace opportunities.
  • Drive partner-sourced and partner-influenced pipeline by working closely with Sales and the Partner and Alliances organization on shared goals.
  • Own the Americas partner marketing calendar and budget, tracking investment against pipeline and revenue impact.
  • Set the operating rhythm for field events, executive engagement programs, webinars, partner initiatives, account-based marketing campaigns, and industry activations across commercial and Public Sector markets.
  • Establish a data-centric operating model with clear key performance indicators, dashboards, attribution models, and performance benchmarks.
  • Define and operationalize metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion, pipeline velocity, and campaign return on investment.
  • Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes.
  • Deliver regular business reviews, insights, and recommendations to executive leadership and Americas sales stakeholders.
  • Serve as a strategic partner to North America, Latin America, and Public Sector sales leadership to drive territory development, pipeline generation, and revenue growth.
  • Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities across the Americas.
  • Build repeatable frameworks that enable field marketers to proactively support pipeline creation and opportunity progression within their assigned markets.
  • Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability.
  • Partner closely with Demand Generation, Product Marketing, Customer Marketing, Marketing Operations, and Partner Marketing to deliver coordinated go-to-market programs.
  • Ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility while adapting programs to regional and Public Sector market needs.
  • Lead, mentor, and develop a high-performing field marketing team supporting North America, Latin America, and Public Sector.
  • Design and scale the Americas field marketing organization, including clear regional ownership, responsibilities, and success measures.
  • Hire strategically across field and partner marketing functions as the organization grows.
  • Drive team performance and development in alignment with company objectives and key results and defined success metrics.
  • Implement best practices for campaign planning, execution, measurement, and post-program analysis.
  • Drive operational discipline in budgeting, forecasting, vendor management, and program optimization.
  • Foster a culture of innovation, experimentation, accountability, and continuous improvement.

About the Company

Recorded Future

Machine-readable threat intelligence with VAR partnerships

Recorded Future provides machine-readable threat intelligence that helps organizations reduce the risk of cyber attacks. Its data is converted into formats that can be directly plugged into customers' security tools, SOCs, incident response teams, and vulnerability programs. The company grows through a partner-led model with Value Added Resellers, offering sales and technical training, certifications, and marketing support to help partners sell and implement the technology, alongside direct sales with recurring revenue and favorable margins. Its goal is to help organizations detect, understand, and respond to threats more effectively by delivering actionable intelligence that fits into existing security workflows.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$58.7M
Headquarters
Somerville, MA
Founded
2009

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