Shop Marketing Analytics & Project Lead
TikTok
Shop Marketing Analytics & Project Lead
TikTok
Short-form video platform with ads
The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA. In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools Roles & Responsibilities: 1. Business Analytics and Strategy: - Develop analytical frameworks to extract, analyze, and report findings using suitable visualization tools across key business areas, including: 1) User segmentation and CRM 2) A/B testing and experimental design 3) Commercial campaign performance and budget efficiency 4) Campaign supply improvement (e.g. seller assortment quality) 5) Conversion funnel and user journey optimization - Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions - Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions 2. Performance Tracking and PnL optimization: - Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement - Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance - Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI 3. Cross-Functional Collaboration: - Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance - Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements - Serve as a strategic thought partner to cross-functional stakeholders to drive ongoing performance enhancement 4. Team Leadership: - Lead and mentor a strategy and project team, fostering a culture of curiosity, ownership, and continuous learning - Provide strategic direction and prioritize team initiatives in alignment with business goals and growth opportunities - Promote collaboration and knowledge-sharing across teams to scale analytical capabilities and improve business outcomes
Minimum Qualifications: - Bachelor's degree in Business, Economics, Marketing, or related field of study. - 5 years+ of work experience with a focus on strategy and business analytics - Proficiency in processing complex data sets using Excel - Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar softwares - Excellent leadership, and project management skill - Proficiency in English Preferred Qualifications: - Familiarity with advertising technologies and good understanding of e-commerce seller's view points - Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights - Master's degree is a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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