Senior Google Shopping & Product Feed Manager

Job Description

About the role

Google Shopping performance starts with the product feed – and this is where your expertise comes in.

We are looking for a Senior Google Shopping & Product Feed Manager who understands how product data, Google Merchant Center and campaign performance connect.

Your main focus will be the strategic and operational optimisation of our Google product feeds and Shopping ecosystem. You will take ownership of feed quality, structure and performance across a large and complex e-commerce product portfolio and continuously identify opportunities to improve visibility, relevance and commercial performance.

SEA remains an important part of the role. You will work hands-on with Google Shopping and Search campaigns, but your particular expertise in product feeds, Google Merchant Center and Shopping optimisation will make the difference.

About your tasks

• Own and continuously optimise our Google product feed strategy, ensuring high-quality, scalable and performance-oriented product data across our e-commerce portfolio.
• Take ownership of Google Merchant Center, including feed health, diagnostics, disapprovals, attributes and product data quality.
• Identify opportunities to improve Shopping performance through feed enrichment, segmentation, taxonomy, titles, descriptions, product attributes and custom labels.
• Work hands-on with feed management and optimisation tools such as Productsup and continuously improve feed rules and structures.
• Connect product feed optimisation with commercial signals such as pricing, availability, margins and performance data.
• Plan, implement and optimise Google Shopping, Performance Max and Search campaigns as part of the wider paid search strategy.
• Develop sophisticated campaign and product segmentation approaches based on product and performance data.
• Take responsibility for significant advertising budgets and ensure efficient allocation across products, campaigns and markets.
• Analyse performance data and translate insights into concrete feed, campaign and bidding optimisation actions.
• Collaborate closely with Data, Analytics, Pricing, Tech and Country Management to improve both product data quality and advertising performance.
• Develop testing frameworks around feed attributes, campaign structures, bidding and product segmentation and turn successful experiments into scalable solutions.
• Contribute to the strategic development of our wider SEA and Google Shopping setup.

AI & Automation

We actively encourage the use of AI, scripts and automation to improve feed management and campaign performance.

Whether you have automated Merchant Center diagnostics, built feed optimisation workflows, used scripts to enrich product data or experimented with LLMs in performance marketing – we would love to hear about it.

Qualifications

About you

You know that successful Google Shopping campaigns are not just about bidding – they start with excellent product data.

You combine a strong understanding of performance marketing with deep expertise in product feeds and enjoy working at the intersection of data, e-commerce and paid media.

Ideally, you bring:

• 5+ years of experience in Google Shopping, Product Feed Management, SEA or Performance Marketing within e-commerce or another product-heavy environment.
• Deep hands-on expertise with Google Merchant Center and Google product feeds.
• Strong knowledge of feed optimisation, including product attributes, taxonomy, titles, descriptions, custom labels, diagnostics and disapprovals.
• Experience with feed management platforms such as Productsup, Channable, DataFeedWatch or comparable solutions.
• Strong hands-on knowledge of Google Ads, particularly Google Shopping and Performance Max; Search experience is highly relevant as well.
• A solid understanding of how feed quality, campaign structure, bidding, pricing and product availability interact to drive Shopping performance.
• Experience working with large product catalogues and complex e-commerce environments is a strong advantage.
• Strong analytical skills and the ability to turn large amounts of product and performance data into concrete optimisation opportunities.
• Confidence working with Excel / Google Sheets, web analytics and attribution models; experience with scripts, SQL or automation is a plus.
• Fluent English; German is a strong plus.

Our office is in Cologne. If you’re nearby, great. If not, remote work within Germany works well for day-to-day collaboration. We regularly come together for team events and important team moments, and we expect you to join us for those occasions.

Additional Information

About your benefits:

• Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice. 

• Personal development: Grow! We support and encourage your leadership development through various in- and external trainings. 

• Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge. 

• Mobility: We provide our employees with a fully costed Deutschland Ticket which can be used at any time. 

• Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us). 

• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.

• Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.

• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.

Compensation Grade: Grade 13