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FirstRand Bank

Banking, corporate finance, and insurance group

Events Lead

Brand & Creative MarketingPosted on Nov 10
Full-timeJohannesburg, South AfricaNo salary listedIn-person

About the Job

Requirements

  • Strong understanding of marketing, communications, and client engagement principles.
  • Proven experience developing and delivering integrated engagement and experiential marketing strategies.
  • Knowledge of financial services, Corporate and Investment Banking, markets, and competitor environments is advantageous.
  • Understanding of macroeconomic trends, industry dynamics, and client landscapes.
  • Strong people leadership and stakeholder management capability.
  • Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional standards.
  • A relevant degree in Marketing, Communications, Business, or a related field.
  • At least 10 years of experience in marketing, client engagement, events, or experiential marketing roles.
  • Demonstrated experience leading large-scale, high-profile client and employee engagement initiatives.
  • Experience in premium, relationship-based marketing environments.
  • Strong understanding of client-centric engagement strategies, B2B marketing principles, Corporate and Investment Banking environments (advantageous), and strategic event management and experiential marketing.
  • Ability to think strategically and at a big-picture level, innovate, identify opportunities, connect ideas across the business, and exercise sound business judgement and decision-making.
  • Ability to influence stakeholders, build strategic partnerships, collaborate, and communicate and present effectively with executive presence and credibility.
  • Exceptional project and programme management, attention to detail, commitment to quality, results orientation, accountability, organisational agility, adaptability, and ability to manage complexity and competing priorities.
  • Hands-on approach, willingness to move between strategic thinking and operational execution, ownership and accountability, service orientation, resilience, proactivity, solutions focus, and passion for creating exceptional client and employee experiences.

Responsibilities

  • Develop and implement integrated client and employee engagement strategies aligned with RMB's business objectives, brand priorities, and target audiences.
  • Identify opportunities to leverage engagements, sponsorships, and events to strengthen relationships, generate content, and drive awareness, informed by a holistic view of the business.
  • Assess market trends, client needs, competitor activity, and broader environmental factors to inform engagement strategies and recommendations.
  • Partner with business stakeholders to develop annual engagement plans that support business growth and relationship-building objectives.
  • Identify opportunities to connect engagement activities across business units, products, and client segments to maximise impact and value.
  • Lead the conceptualisation, planning, and execution of flagship, sponsorship, client, and employee events across the Institutional Segment and the bank as required.
  • Translate business objectives into compelling event experiences that resonate with target audiences and deliver measurable outcomes.
  • Challenge and interrogate business briefs to identify opportunities for innovation, differentiation, and enhanced engagement.
  • Manage multiple complex projects end to end, balancing strategic intent with execution, and maintain personal involvement in planning and delivery as needed.
  • Build trusted relationships with senior business leaders and key stakeholders across RMB and the wider FirstRand Group.
  • Partner with the Marketing Head, Sponsorship, Communications, Research, and Digital teams to integrate events with marketing and communication plans and identify sponsorship leverage, content amplification, client engagement, and post-event follow-up opportunities.
  • Work with agencies, production partners, and suppliers to develop and deliver experiences that meet RMB's standards.
  • Support the Sponsorship team and Marketing Head with event-specific input into sponsorship planning, feasibility, audience experience, delivery requirements, and activation opportunities.
  • Lead event planning and delivery, including timelines, governance, procurement, logistics, risk management, and stakeholder communication.
  • Develop and manage engagement and event budgets, ensuring effective resource allocation and financial discipline.
  • Identify opportunities to improve processes, systems, and ways of working; implement operational best practices and standards for consistent, efficient delivery.
  • Ensure robust measurement and reporting processes are in place to evaluate effectiveness and support future decision-making.
  • Define success measures and objectives for engagement activities and events.
  • Partner with the Research and Insights team to evaluate performance and return on investment.
  • Develop post-event reports and strategic recommendations demonstrating business impact and identifying future enhancements.
  • Mentor and act as a subject matter expert within the Events team, contributing to team capability and professional standards.
  • Support team-member growth through guidance, constructive feedback, knowledge sharing, and on-the-job coaching.
  • Foster strategic thinking and best-practice event management across the team.
  • Create opportunities for team members to broaden their experience and build confidence through increasingly complex projects and stakeholder engagement.
  • Champion continuous learning, innovation, accountability, and excellence, and lead by example with a hands-on approach that encourages collaboration and shared ownership of outcomes.

Desired Qualifications

  • Knowledge of financial services, Corporate and Investment Banking, markets, and competitor environments.
  • Understanding of Corporate and Investment Banking environments.

About the Company

FirstRand Bank

Banking, corporate finance, and insurance group

FirstRand Bank is a large South African financial services group that combines three main divisions: FNB, RMB, and Momentum. FNB handles retail and commercial banking, RMB focuses on corporate and investment banking, and Momentum provides insurance. The company’s product lineup spans everyday banking and lending for individuals, corporate and investment banking services for businesses, and life and other insurance products. It differentiates itself by operating as a confederation of specialized divisions under one group, allowing each unit to focus on its core strengths while sharing the group’s financial backing. The goal is to deliver a broad, integrated set of financial services for retail customers, businesses, and insurers across the country and beyond.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Johannesburg, South Africa
Founded
1838

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