Senior Email & Lifecycle Specialist

Some of what you will do:

In this role, you will execute and optimize automated, lifecycle-driven email programs designed to engage customers at key moments throughout their shopping journey, including acquisition, category exploration, browse and cart abandonment, repeat purchasing, and personalized product recommendations. You'll work end-to-end journey planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, personalized, and aligned with customer preferences, shopping behaviours, and lifecycle needs. You'll collaborate closely with Marketing, Analytics, Data Science, Technology and Agency partners to deliver email programs that drive customer engagement, revenue, and long-term customer value.

Specifically, You Will:

• Execute and manage automated customer journeys and triggered email programs based on customer behaviours, interests, shopping affinities, and engagement signals.

• Assist with email campaigns for various initiatives as required.

• Support campaign planning, briefing, creative review, quality assurance, and deployment of email initiatives.

• Develop, optimize, and maintain customer lifecycle journeys, identifying opportunities for new automated programs and enhancements based on customer behaviour and business objectives.

• Analyze performance metrics, customer engagement trends, and campaign results to identify insights, optimization opportunities, and strategic recommendations.

• Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation, personalization, dynamic content, and offers) to improve engagement and performance.

• Monitor key email KPIs and make data driven recommendations.

• Support the implementation and optimization of dynamic content, metadata, and personalization capabilities across automated and promotional email programs.

• Collaborate cross functionally with Marketing, Analytics, Technology, and Agency partners.

• Ensure all communications align with brand standards and email best practices.

• Stay current on email marketing, lifecycle marketing, personalization strategies, customer engagement trends, and emerging opportunities.

Some of what you need:

• 3-10 years of experience in email marketing, lifecycle marketing, CRM, customer engagement, or e-commerce digital marketing.

• Hands on experience executing email campaigns and/or automated customer journeys.

• Experience developing, mapping, and optimizing customer lifecycle journeys and automated marketing programs.

• Experience working with email service providers or marketing automation platforms (e.g., Klaviyo or similar).

• Excellent attention to detail, strong project management skills, and the ability to manage multiple initiatives in a fast-paced environment.

Physical demands/working conditions:

• Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Some of what you will get:

• Associate discount

• Health and Dental benefits

• RRSP/DPSP

• Performance bonuses

• Learning & Development programs

• And more...

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