JioStar

Media conglomerate offering TV and streaming

Assistant Manager - Entertainment Brand Measurement

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

Four to six years of market research and data analytics experience.
Experience in primary research and measurement projects.
Strong data analytics skills.
Ability to connect data from multiple sources and derive insights.
Hands-on experience with Microsoft Excel and data analytical tools.
Ability to work in a fast-paced environment and meet tight deadlines.
Ability to manage multiple projects and priorities.
Master’s degree in Management, Marketing, or Statistics is preferred.

Responsibilities

Manage primary research and measurement projects, including brand lift studies, to determine impact on advertiser-defined key performance indicators.
Execute measurement and research projects for specific impact properties and themes identified by the strategy lead.
Develop strategic narratives through data analytics based on primary and secondary research to strengthen advertiser conversations and pitches.
Manage measurement and primary research projects end to end to demonstrate improved return on investment for clients and increase the relevance of advertising and content solutions.
Analyze secondary and syndicated data, together with commissioned project data, to derive holistic insights for specific categories and client segments.
Collaborate with cross-functional teams to identify and develop research and measurement plans addressing briefs for linear entertainment narratives.
Own and execute brand impact measurement studies, including study design, fieldwork, data analysis, and presentation of findings.
Identify research and measurement agency partners able to deliver differentiated insights for linear entertainment advertising sales narratives.
Execute advanced measurement projects and develop advertising sales narratives based on their results.

Desired Qualifications

Strong passion for research and insights.

* Job Summary

Brand Measurements Research manager within Entertainment Ad Sales Strategy works within the Entertainment Brand Measurements team to manage all primary research and measurement projects including brand lift studies and others to determine impact on KPIs defined by the advertiser. They will be responsible for execution of the measurement / research projects for specific impact properties as well as specific themes identified by the strategy lead to strengthening the Entertainment narrative in the minds of advertiser marketing leadership. The role also includes developing strategic narratives through extensive data analytics basis primary & secondary research to enable stronger conversations & pitches in the market.

* About the team

The team works on providing research-based insights for Advertising Effectiveness of Brand Campaigns on the network through pioneering Advanced Measurement Tools

* Key Responsibilities

End-to-end management of measurement & primary research & measurement projects that demonstrate better & improved ROI for clients and lifts the relevance of advertising and content solutions.
Analyse data from secondary & syndicated data resources along with that of commissioned projects to derive holistic insights for specific category and client segments.
Collaborate with cross functional teams to identify and develop the optimal research / measurement plan that addresses the brief of a strong linear entertainment narrative.
Own and execute brand impact measurement studies including study design, fieldwork, data analysis and presentation of findings.
Identify research and measurement agency partners that can deliver new & differentiated insights for a compelling linear entertainment ad sales narrative
Execution of new advanced measurement projects and forming compelling narratives for Ad Sales basis the results

* Skills & Attributes for success

Ability to work in a fast paced and challenging environment
Strong passion for research and insights
Attention to detail
Ability to work with tight deadlines
Managing multiple projects & priorities accordingly
Highly collaborative
High energy levels and go-getter attitude

* Preferred Education & Experience

4-6 years of market research and data analytics experience
Experience in primary research and measurement projects
Excellent data analytics skills
Proficient in connecting data from multiple sources and deriving insights
Hands-on experience with MS Excel and data analytical tools
Master’s degree in Management / Marketing / Statistics

* About Us (Boilerplate)

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

About the Company

JioStar

Media conglomerate offering TV and streaming

JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.

Company size: 1,001-5,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $45.8M
Headquarters: Mumbai, India
Founded: 1990

Recently Posted Jobs

Explore more opportunities at JioStar

See more jobs